Voice search is gaining momentum like never before in the digital marketing arena. Today, more and more people are using it to improve their search experience. Through various systems and technologies the concept of voice search has become much more apparent. Today, it has been noticed that the trend of voice command is increasing amongst people. Therefore, it is important for businesses to concentrate on such fast evolving technological trends to tap numerous opportunities.

Here are some ways to utilise the power of voice search:

• Voice search is in its initial phase – According to some experts, full potential of voice search is yet to be seen. In fact, it is too early to say anything about how it will impact the SEO industry. No doubt, it will grow further and can impact business outcomes, so businesses need to embrace it.

• Voice search has changed the scenario – It is true thatvoice search has certainly changed the way people interact with the search engines. Its growth will lead to more natural language queries, which may transform online business landscape.

• Google continues to learn - Artificial Intelliganceand machine learning are improving the prevalence of voice-activated search systems. Therefore, businesses need to make their websites’ content much more interactive rather than keyword focused.

• Impact conversion rates – Of course,voice search will impact conversion rates, but how, it is quite difficult to predict. So to take advantage of voice search, businesses should look to embrace new technologies and be open to exploring new opportunities in the search industry.

• Intent search – It is necessary for companies to design customer-oriented content for users. They should consider using long-tail keywords that highlight user intent.

Unquestionably, voice search has the ability to change the SEO industry. The only question is how businesses are going to handle this shift?