Social media is soaring all across the globe like never before. More and more companies are using it aggressively to create, share or exchange information on a regular basis. They are sharing ideas, factual data, user generated content, statistical figures and much more on the most powerful social media channels. Today, they have become the best source of communication and sharing information. In fact, social media connects companies to customers. Some of the most popular social media websites are Facebook, Tumblr, Instagram, Twitter and Snapchat. Innovative companies are already using these platforms to build their brand image and communicate with their customers.

Quick facts:

• There are 2.3 billion active social media users.

• 91% of retail brands use 2 or more social media channels.

However, there are still some companies that do not know the real power of social media. They are still relying on traditional channels to disseminate their information. Therefore, it is important for them to use powerful social tools to stay ahead.

Here are a few benefits of using social media channels:

• Facebook - Facebook is the best business buddy and widely known for its powerful web presence. Facebook helps to connect directly with your audiences. You can use business pages, messages and comments to connect with your audiences. You can use advanced analytics to measure your success. No doubt, Facebook is one of the best mediums to lure customers and grow your business.

• Instagram - Instagram is one of the leading and the fastest growing online mobile photo sharing, video sharing and social networking services. It has some of the most powerful features that can help a company engage the maximum number of customers. This visual platform helps businesses to focus on a targeted group of customers. Moreover, this helps to create instant brand awareness and creatively position a brand in the market. You can use compelling photos and videos to attract customers.

• Twitter – Business owners use Twitter to increase their brand awareness. They use it to communicate directly with their customers. Even customers love to use it to give feedback and comments. You can use analytics to measure your success rate. No doubt, Twitter is the best medium to entice global and local customers and retain sustainable growth in the market. This platform also offers more credible insights to business owners.

• Pinterest - Pinterestis the finest and the most advanced content sharing service landscape that allows members to "pin" images, videos and other objects to their pinboard.This medium is visually inspiring and different types of businesses can use it. The best part is that it drives higher levels of conversion. This innovative and creative platform is also good to understand users’ behaviour, distinct needs, changes in lifestyle, buying patterns and current trends.

If you want to raise traffic and build wide connections with your audiences, use these super fast social media channels. You can use these platforms for relationship development or sales promotion or brand building.

Quick facts:

• Facebook now sees 8 billion average daily video views from 500 million users.

• Facebook adds 500,000 new users every day; 6 new profiles every second.

No doubt, you can easily reach out to millions of people through these vibrant platforms. However, you should maintain quality and consistency for better customer engagement and remarkable business growth.