Business owners all around the world use different types of platforms to widen their network and expand their businesses. However, they often miss the world's largest professional network – LinkedIn. It is the best professional network with more than 433 million members in 200 countries around the globe. Therefore, businesses must use this platform to make new connections, generate leads and increase their brand popularity.

In a nutshell, LinkedIn is the most dynamic, flexible and vital platform for businesses. Hence, make it a part of your digital marketing strategies.

Here are a few reasons to use LinkedIn:

• LinkedIn is important for growing businesses – Whether a business is small or large, it must expand its reach and make new connections in order to stay ahead of the competition. Therefore, businesses must use this social platform to attract B2B marketers.

• Business owners love LinkedIn – Business owners love LinkedIn because it connects them with global professionals. They use this platform as a tool to improve the image of their brand as well.

• Good platform for product launch – Nowadays, more and more businesses use LinkedIn to launch their products or services as well as to spread news and other vital information about them.

• Find new talent – It is a perfect place to find new and upcoming talents. Businesses can easily contact staffing agencies and other placement companies to recruit professionals.

• Effective for lead generation – LinkedIn has the ability to improve business leads and conversion rates. In fact, it is much more effective than other networking sites. In addition, it is the best platform for B2B marketers.

• Content distribution – LinkedIn is the most suitable platform to share valuable content. Businesses establish their brand and influence their customers with the help of this platform.

• Improve professional relations – LinkedIn is the most versatile platform to improve business relations. It helps to solidify connections and attract new people (from the same niche) as well.

• Increase brand visibility –This is the best networking site to grow and expand a brand’s visibility. You can optimise your profile for greater online visibility. Use relevant keywords and descriptions to achieve prominence.

So, attract new customers, improve your brands’ visibility and influence your audiences in a professional way through LinkedIn.

Quick facts –

• 94% of B2B marketers use LinkedIn to distribute their content.

• LinkedIn has now surpassed Facebook as the #1 most important social platform for B2B marketers.

• LinkedIn is the third most commonly used social network for business owners.