Worldwide digital marketing experts always strive to boost their websites’ overall conversion rate, reduce bounce rate, improve interactivity, and amplify its speed; however, they often fail to improve the value of a website to gain substantial yields. Here are a few techniques to improve the value of a website: SEM It is a well-established fact that higher the rankings, better the visibility (more clicks and conversions as well). However, is it possible to attain high SERP position? Answer is – yes, but for that you need to use SEO, CRO and PPC altogether.   For that, you need to:

• Write high quality title and description meta tags.
• Learn standard SEO and PPC optimisation techniques to improve the visibility of your website.
• Optimise your landing pages and write persuasive content.

SEO Today, SEO is more than a buzzword. It is all about making a website user and search engine friendly. Tips:

• Create a professionally designed website to lend it credibility.
• Make sure your website is intuitive and responsive.
• Simplify information architecture of your site.
• Focus on both on-page and off-page optimisation.
• Focus on improving inbound links.
• Avoid JavaScript navigation.
• Strategically use keywords across the website.
• Stay away from keyword stuffing and hidden text.
• Focus on location based and long-tail keywords.
• Get links from industry websites.
• Reduce redirects.
• Use efficient code to improve the speed of your website.
• Improve server response time.

Website content Website content plays an important role in attracting visitors and converting browsers into customers. Hence, write keyword-focused and valuable content. Tips:

• Write useful, credible and business specific content.
• Give sufficient facts, figures and examples to explain your point.
• Use high quality images and videos within the content to improve its readability.
• Write fresh content and get it listed on top platforms.
• Try to obtain user-generated content.

PPC If you want to generate more leads, boost ROI and build brand awareness in less time, you need to use PPC. It is a great technique to improve the overall conversion rate of your website. Top Tips:

• Choose appropriate keywords to target.
• Select the right audience to target.
• Write specific ads that feature your keywords.
• Create objective-based landing pages.
• Set bids to achieve realistic goals.
• Use clear CTA to motivate users.
• Provide complete and actionable information.
• Monitor the performance of campaigns at regular intervals.

So, whether you want to improve the value of a website or gain good rankings, use the above given techniques to gain success.