Today, no company can deny the fact that content marketing is the need of the hour.  Content marketers often indulge in creating and distributing valuable content to attract and retain audiences. This helps businesses to increase their visibility.  Content marketing delivers absolute results and helps businesses to build their reputation. Here are a few content marketing tools used by marketers: Skyword This is  the most popular content production system, which helps businesses to optimise their content. In fact, it automates everything from content creation to measurement as well as analytics. "Skyword offers tools to make content marketing a sustainable business process". Skyword  makes businesses access a community of writers and videographers, an editorial team, and much more. You must use it to overcome challenges. Contently  This valuable platform helps you to create high-quality and relevant content, from blog posts to interactive multimedia projects. You must use this incredible platform to improve brand awareness.  Its "Document Analytics" tool helps marketers to track engagement across sales and marketing collateral. Scripted  If you don’t have  time for content marketing, use this platform to subcontract writing projects. "Scripted is an online marketplace that connects businesses with freelance writers". Trendspottr You must use this content marketing platform to identify trending information/topics across social media platforms. "TrendSpottr is a predictive trend intelligence platform used by global brands, marketers and PR agencies". You must use this advanced platform to optimise the performance of your content, crisis management, media planning, influencer marketing, market research, employee advocacy initiatives and much more. Woopra Use this real time analytics to track your customers' web and mobile activity, forms, emails, support tickets and more at one place.  It also allows you to measure campaign performance and improve its effectiveness. "Woopra empowers content marketers". You can connect Woopra with other online marketing tools to improve your work processes. Google Analytics Solutions  This is a set of efficient tools that helps marketers to use data to understand their consumers’ behaviour. Especially "Google Surveys" helps to get fast and reliable opinions from consumers across the internet. This eventually assists content marketers to develop content accordingly. "Google Analytics Solutions help businesses to thrive". Measuring your business against your competitors helps you to see the big picture. If you’re a business owner and want to use content marketing to influence users, use the above mentioned tools to achieve your goal.