Are you wondering how online marketing can transform your business and impact its growth? Find out how marketing experts use online marketing strategies and stay ahead. Add value and improve the overall experience of users "Google identifies user experience as a major ranking factor." So, if you want to improve your business and establish long-term relations with your customers, you need to focus on adding value by creating high-quality content and improving the browsing experience of your users. To improve the browsing experience of users, you should concentrate on fixing broken links, simplifying navigation as well as improving the speed of your website. Tips-

• Create appealing and useful content.
• Simplify page’s design and layout.
• Use AMP.
• Keep your website up-to-date.
• Optimise content (textual and visual) and use the most relevant keywords.

Use the best Google Chrome extensions Google Chrome has become the most productive browser. As an online marketer you should use a few smart Google Chrome extensions, such as:

• Tag Assistant
• Page Load Time
• Page Analytics
• Keywords Everywhere

Use Facebook Ads Whether you want to improve your business revenues or customers’ loyalty, you should always use Facebook Ads. Tips:

• Know more about Facebook’s audience insights.
• Create separate ads for specific audiences.
• Focus on streamlining landing pages.
• Use quality images.

Create SEO-friendly content What makes your business different from your competitors? Yes, it’s your well-defined content strategy.  Here are a few simple ways to create SEO-friendly content.

• Understand your audiences.
• Always edit and proofread before publishing.
• Add alt text.

Perform Social Media Audit Social media audit is one of the best ways to improve all your social media channels and gain prominence. All you need to do is to use relevant social media analytics tools. Tips -

• Create a social media audit template to simplify the task.
• Don’t ignore engagement, publishing metrics as well as audience demographics.
• Find and update all your social media profiles.
• Identify your top performing content and create similar content.

According to Smart Insights, 47% of businesses do not have a set plan or strategy for their digital marketing efforts and this may affect their long term goals. Remember, the key to success is to make sure the marketing strategies are relevant and sustainable. So, use the above mentioned online marketing strategies to increase your chances of success.