A website without ranking and traffic is not an option for businesses. Today, there are numerous ways for small businesses to attract customers and improve website rankings. Here are a few feasible options for small business owners -

• Coupons – Who doesn’t want to save money? Yes, coupons offer the best opportunity to small businesses to gain local traffic. If you are a small business owner, you must use coupons to get your website noticed.  Coupons are ideal to promote small businesses in local region.

• Online videos – Optimised online videos make a website 50 times more likely to be listed on the first page of Google search results.  However, make sure that you create an interactive and engaging video that can promote your brand/website or products in an organic way. Also, you need to create strategic promotional plans.

• Local online directories – Many people believe that directory submission no longer produces results; however, the reality is if you use high quality and credible local online directories such as Yahoo! Local, Google Maps, SuperPages, and Yelp you will get the desired result.

• Incentives – One of the best ways to attract and retain customers is to give them incentives through surveys or contests. It will not only help you to promote your brand, but also attract local customers. This technique is quite beneficial for e-commerce businesses.

• Social media – Social media has become a behemoth; it is no longer a communication platform. You must use it to gain visibility as well as traffic.  All you need to do is to carry out an extensive research before using it. Make sure you follow the guidelines.

• Email marketing – Email marketing offers incredible advantages to local businesses. It is a cost-effective way to keep customers informed. It also helps businesses to retain old customers and attract new customers.

In order to attract local traffic, you need to increase the level of expertise.  You also need to brush up your knowledge amid fast changing technology.  In a nutshell develop and execute online marketing strategies according to your roadmap to achieve your goals.