WordPress is the most powerful CMS to create intuitive websites. In fact, it not only helps you to manage your website in a seamless fashion, but also is SEO friendly. Here are a few in-built features of WordPress: Permalink Structure According to codex.wordpress.org, permalinks are the permanent URLs to your individual weblog posts, as well […]

The role of Instagram for business marketing in most industries is self-evident; from boutiques, to car dealership’s enquiries, to greeting card store. However, if you are not using it, you should, because it is the most effective form of marketing. Here are a few Instagram Management Tools: Iconosquare This tool helps to measure the performance, […]

It is widely accepted that SEO is essential for any business operating online; businesses need to know how to carry out on-page optimisation in order to gain rankings and traffic. Just go through this article to know its importance and integral elements. Here are a few on-page optimisation elements: Google Search Console According to Google, […]

The ultimate role of any online business is to improve the conversion rate of their landing pages. Of course, it is quite difficult to achieve high conversion rate; however, with the help of proven techniques, it can be achieved. Let’s understand what is a Landing Page? According to unbounce, a landing page is any web […]

E-commerce search engine marketing is one of the best ways to improve your website’s ranking and bring the expected traffic. All you need to do is to optimise your e-commerce site in a proper way. Keyword research Keyword research is the cornerstone of any website, whether it is an e-commerce store or a normal service […]

In today’s competitive business environment businesses need to manage their resources to streamline their operations and gain significant advantages. However, there are a few smart business tools to keep them ahead. These tools help a business to: Stay up-to-date Find solutions to potential roadblocks Simplify complex tasks Ensure business continuity Strengthen relations Improve marketing strategy […]

Wondering how to use smart online marketing techniques to retain consumers? Discover how to use online marketing strategies to retain customer: Educate your customers It is always better to educate customers rather than forcing them to buy any product or service. For that, you need to create: Videos Documents Manuals Case studies Articles Blogs E-books […]

If you want to reach widely distributed audiences, you need to create SEO-friendly content. For that you need to understand certain basic SEO concepts. So, here are a few techniques to create valuable content: Write fresh content There’s no point in creating content if it’s not fresh and authentic because people love original and factual […]

Whether you want to achieve high traffic or beat your competitors, you always need to use proven SEO metrics to scale your results. There are various techniques that help you to measure the overall performance of your website. Here are a few imperative SEO metrics: Traffic Study Google Analytics to know the source of traffic. […]

Testing the speed and performance of your website is one of the best ways to identify bottlenecks and improve the overall experience of visitors. Today, a number of advanced tools are available that help to: Check the speed of a website Improve search engine optimisation efforts Beat the competitor Improve the website’s performance Benefits of […]