Today, it is more than essential for small and medium scale businesses to build up their online presence. Here are a few online marketing tactics for business owners:
Improve social media presence
According to a report, 81% of people have social media profiles. Hence, use social media channels to improve your businesses’ reach. Here are a few tips to consider -
- Use a wide range of relevant hashtags to increase your brand’s exposure.
- Use hashtags according to the type of platform.
- Make use of up to 30 hashtags, when it comes to Instagram.
- Take time to create and use specific hashtags. (create easy to remember hashtags)
Use Instagram Analytics
If you are using Instagram to promote your business, you should use Instagram Analytics to evaluate and analyse results. It is designed to monitor progress, identify new trends, and precisely evaluate target audiences. Here are a few tips to consider -
- Use Instagram Analytics to analyse key metrics.
- Study it to know about your audiences. (Gender, age, location, interest, language, etc.)
- Use it to tailor your marketing content.
Focus on On-page optimisation
On-page optimisation still rules the roost and should be carried out with mathematical precision. Here are a few tips to consider -
- Use internal and external links.
- Submit your website’s URL to Google and Bing.
- Create descriptive alt text.
- Use long-tail keywords in meta tags.
Use Google Analytics
Use Google Analytics, it will not only help you to optimise your site’s online presence, but also create
effective marketing strategies. Here are a few tips to consider -
- Obtain useful insights and adjust your strategies accordingly.
- Keep an eye on the amount of traffic.
- Know how many people visited at least one time.
- Focus on overall page views and page sessions.
Create FAQ page
An FAQ page is one of the best ways to resolve the queries of customers and make a website user friendly. Here are a few tips to consider -
- Create industry and business related questions and answers.
- Conduct proper research to develop specific answers.
- Create a well-organised structure and maintain a steady flow.
Use the above mentioned
online marketing tactics to increase your brand exposure.
