Backlinks are the most important part of a website. Backlinks speak volumes about your site’s authority and prominence. However, online businesses often fail to attract backlinks for their websites. Therefore, it is important to understand how search engine evaluate links. Learn how to achieve quality backlinks:

1. 1.      Write press releases - This is one of the best mediums to achieve backlinks for both small and medium size business owners.
2. 2.      Offer “embed codes" – Offer "embed codes" so that users can copy and embed your rich-media content. This will help you to build good links for your website.
3. 3.      Write case studies - This is one of the best methods to engage customers and lower your website’s bounce rate.
4. Use social media - Share your content on the top social networks (Facebook, Twitter, Pinterest, etc.)This will give your content more exposure as well as backlinks. (Search engines consider quantity/quality of tweeted links, Facebook shares, Google +1s, etc.)
5. 5.      Create a Wikipedia page – This is one of the best ways to establish authority and trustworthiness of your website. Search engines give prominence to Wikipedia.
6. 6.      Never ignore the power of Guest blogging –In order to achieve high quality links, you need to write quality and authoritative content and submit it to relevant blogs.
7. 7.      Optimise web pages – Optimise your web pages properly to achieve good visibility and traffic from the web.
8. 8.      Use calls-to-action on every page – People often ignore this; however, call-to-action  are one of the best ways to make a link worthy and actionable.
9. Use Stumbleupon - StumbleUpon is an effective platform to organise your favourite bookmarks. You can attract more traffic to your website by using StumbleUpon advertising.
10. 10.   Request links from .edu sites – Write high quality resources (articles or tutorials) for the educational purpose in order to get a valuable link.
11. 11.  Build links through community discussions – Join industry relevant communities to discuss on a specific subject. This is a great way to obtain a backlink.

All these strategies are helpful in obtaining backlinks for your website. This will also strengthen your site’s authority in its niche. Quick and easy Link Building tips:

• Discover your competitors' backlinks.
• Audit your website to remove dead pages and broken links.
• Convert your content into videos, presentations and infographics.
• Write quality research papers, case studies, manuals, guides and reviews and submit them to the top resources.
• Use powerful tools to analyse your link profile.
• Join industry specific forums, blogs or social groups.
• Publish a newsletter to increase your traffic and the amount of backlinks.

Quick facts:

• Link building is the process of acquiring hyperlinks from other websites.
• Search engines use links to determine how well a page should rank in their results.