Businesses are turning to online marketing to gain sustainable results (to build a solid foundation of a website). Here are a few online marketing strategies for innovative businesses: Understand Google RankBrain Algorithm There is no denying the fact that Google RankBrain Algorithm is powerful enough to provide the best results for search queries. It has been called Google’s third most important ranking signal. So, how to optimise for RankBrain?

• Write your content for human, not machines.
• Write quality and original content.

Create an Instagram Content Plan If you want to maximise your results, it is important for you to create a solid Instagram content plan.  For better results:

• Share tips to help your users and clients to solve their problems.
• Try to establish authority as an expert in your niche.
• Create and distribute inspirational quotes.
• Tell stories about your brand and products.
• Never use poor-quality and unprofessional images.

Utilise Powerful Graphic Design Tools If you want to create quality social media images, you should use productive graphic design tools. Here are a few tools to use:

• Snappa
• Easil
• RelayThat

Use Social Tools Use the below mentioned social tools to create content and ads.

• Feedly
• Lumen5
• Tack
• Social Warfare
• AdEspresso

Optimise your YouTube Channel YouTube is the second most popular search engine in the world and according to a report, an optimised YouTube channel delivers a rewarding viewing experience. Hence, you should optimise YouTube to improve your visibility.

• Create an attractive YouTube channel home page.
• Choose a quality profile picture.
• Create an impressive about us page.
• Use Google Trends to find trending topics.
• Optimise title, description for good visibility.

Use Google Chrome Extensions Whether you want to align your social media marketing task or improve your productivity, you should always use Google Chrome Extensions, like:

• Check My Links
• Momentum
• LastPass
• Hootlet

Use Google Analytics Google Analytics offers many built-in reporting features that help to take meaningful decisions. How to use Google Analytics?

• Plot Rows is to visualise time series data.
• See pivot tables to visualise sensitive data.

Use tools to redefine Twitter marketing If you want to automate your Twitter marketing, use Twitter marketing tools, such as:

• Followerwonk
• Buffer
• Audience
• MeetEdgar

So, use these long-term strategies to build a solid foundation of your website.