One of the reasons why most business owners choose SEO is its substantial long-term benefits. In this article, we’re going to discuss the organic SEO and how it can benefit small businesses. According to an empirical study, 81% of users find websites through search engines... According to a research, 81% of users find websites through search engines. If you have a website, it should have a strong web presence. And that presence can be "earned" through SEO. Hence, as a website owner, you should take proactive measures to make your website visible across the web. SEO is both art and science Simply put, SEO is the art and science of optimising a website to make it search engine friendly. It is not a single task or a once off task; it is a regular on-going activity and involves a wide range of aspects from the basic keyword optimisation to link building. Google uses a set of complex algorithms Google also uses a set of complex algorithms to identify, categorise and rank websites to present the most relevant results. However, it must be noted that rankings fluctuate abruptly. This means a site’s ranking may vary when an algorithm is updated. This certainly makes the process even more critical and tough to understand. That is why; it makes sense to regularly optimise a website by using ethical or "white hat" SEO techniques to stay relevant and ahead of the curve. If you are looking to escalate your business However,  you can use PPC advertising, which is yet another form of getting visibility on the web if you are looking to escalate your business and ROI. It is the process of buying advertisements and sponsored links to gain good visibility. It is different from SEO, but holds great power. PPC assists online websites to get their message out and grab the attention of audiences. However, it must be noted that it can get quite costly over time. Both, SEO and PPC should be executed properly Both, SEO and PPC when executed properly can increase the visibility of your business. PPC is easy to handle, but, according to research, organic results are 8.5x more likely to be clicked on than PPC results. Looking at both sets of facts and figures, it is clear that organic search results are still relevant. Worth of SEO There is no denying the fact that SEO takes time, but at the end of the day organic results matter. They are natural and trusted. It is true that you won’t receive revenues overnight, but in long term, you’ll receive ultimate benefits. In a nutshell In a nutshell, small businesses must use SEO and PPC for far-reaching yields.