• Is internet marketing the core to your business strategy?
• Do you want to have fruitful connections with your audience?
• Do you want to use effective internet marketing tools?

According to Salesforce and Accenture, internet marketing is the essence of any online business.  In this article, we have explained how it can improve the bottom-line of a business. Ontraport This is the most popular all-in-one business and marketing automation platform. It is designed to lessen the burden of technology for small businesses and entrepreneurs. Use this easy-to-use and flexible tool to automate your email campaigns and send automated SMS messages to your users. It helps you to

• Customise your shopping cart.
•  Create better customer experiences, increase sales and automate internet marketing.

Zapier This powerful and succinct tool helps you to automate your marketing tasks. It connects different online services and lets you automate your tasks. "Zapier helps businesses to reach their strategic goals". Tips:

• Use it to connect social networks and other online services.
• Use it to automate tasks between web apps.
• Use it to improve sales instead of wasting time on data entry.

Visual Website Optimizer If you are not using it, use it now. This is an incredible tool for performing complete A/B and multivariate testing. It is quite easy-to-use and requires no in-depth technical knowledge. "Visual Website Optimizer can increase online sales". Tips:

• Use it to create unlimited tests.
• Use it to track revenue, sign-ups, clicks, engagement, and much more.
• Use it to discover the best performing version of website.
• Use it to optimise and personalise your website.

Hotjar This is an all-in-one analytics tool to study visitors. This tool shows insights and meaningful information through clickmaps, clickmaps, scroolmaps, etc. Use it to explore business opportunities and users’ behaviour. "Hotjar helps to obtain timely and accurate information necessary to orchestrate the marketing mix". Tips:

• Use it to manage multiple client sites from one account.
• Use it to collect actionable data from all pages on your website.
• Use it improve your user experience and performance.

Brand24 This is a great, flexible, practical, useful, reliable and cost-effective social media monitoring tool that allows you to track your brand across social media channels, blogs, forums, etc. All you need to do is to set up keywords you want to monitor. "According to a study, around 80% of consumers research or ask online before making a buying decision". Tips:

• Use it to improve customer satisfaction and sales.
• Use it to take follow-up on positive comments.

So, whether you have a small or large business, use these actionable internet marketing tools to improve ROI.