Small business owners always struggle to achieve local rankings, as they fail to devise innovative and creative local marketing strategies. Here are a few innovative ideas for small businesses: Embrace content marketing Regardless of the type of business you have, strategic content marketing can be beneficial for you. Embrace content marketing using different types of content formats to convey your messages. For best results, use: •    Blogs •    Infographics •    Case studies •    Presentations Also create compelling videos to communicate with your audiences. This is a great way to retain  existing customers and attract new customers. Facts: •    Around 61% of consumers say they feel better about a company that delivers custom content. •    According to a research, interesting content is one of the top 3 reasons people follow brands on social media. Benefits: •    Content marketing helps to build brand reputation in local market. •    High-quality content published to a website can increase website rankings. Create a business profile Business profile is your identification. Hence, create your business profile on authoritative and recognised websites for better visibility in local region. However, you must provide complete information while creating listings so that users can find you. Benefits: •    Business profile listing improves local visibility. •    Business listings provide an opportunity to tell your company’s story and connect with followers. Tips: •    Create a business listing that is informative, error-free and well managed. •    Always keep your listing updated. Rely on social media Take advantage of social media. It doesn’t matter if you want to dominate local or global markets, you simply can’t afford to ignore social media. Facts: •    Social media helps businesses to maintain relationships. •    Social media marketing helps to achieve realistic goals. •    Social media assists businesses to improve their conversion rate as well as ROI. Use Social Media Management Tools Whether you want to dominate local or global regions, use social media management tools to grow your presence as well as save time. These tools help to manage social communication and monitor social activities. Benefits: •    Social media management tools streamline engagement. •    These tools provide analytics and custom reports to understand user behaviour. •    These tools help to improve social media marketing strategies. Email Marketing Newsletter Email marketing newsletters are the best ways to connect with audiences and keep them informed. Small business owners should create creative and informative newsletters to establish better relationships with customers. Benefits: •    Email Marketing is cost effective, reliable, and measurable form of communication. •    Newsletters are easy to create, track and share. •    Email marketing is useful for sending a commercial message to a group of people irrespective of their location. Facts: •    According to a study, 72% people prefer to receive promotional content through email. •    Email Marketing is a long-term investment. So, start using these marketing ideas today to increase sales and revenue right away.