If you wish to give unrivalled experience to your users, improve their knowledge and make your website visible, use SEO as well as online marketing techniques. Here are a few proven SEO as well as online marketing techniques: Focus on conversions Whether a website is big or small, it is important to maintain its look and feel. It is also important to focus on certain technical and non-technical issues so that you can provide the best experience to your users. Tips -

• Always choose a customer-friendly web design.
• Simplify the check-out process.
• Optimise your website.
• Create a mobile friendly website.
• Improve page load speed.

Use Video marketing Today, if you want to grab immediate attention of users, you need to create high-quality and informative videos. Tips -

• Make your videos accessible to everyone.
• Use YouTube for video marketing.
• Use high-quality video creation tools.

Use Social Media Analytics Tools Today, it is essential for marketers to know and understand the need for social media tools to measure their efforts. Here are a few impressive social media analytics tools:

• Sprout Social – It allows you to measure performance across Facebook, Twitter, Instagram and LinkedIn, within a single platform.
• Snaplytics – It is the most popular social media analytics tool to measure the performance of your snaps, audience growth and much more.
• Iconosquare – It is an ideal tool for measuring marketing efforts on Instagram.
• Buzzsumo – It allows you to see how many shares your blog post received on Facebook and Twitter, etc.

Start an email marketing campaign If you want to get more audience, retain old customers and improve your business’s image, you should use email marketing. Tips -

• Create compelling subject lines that set your email apart.
• Create an extensive email list and categorise them.
• Use a trusted email service provider.
• Manage follow-ups.
• Focus on developing high-quality newsletters.

Focus on innovative marketing ideas Marketers often look for low cost and productive online marketing ideas that can provide long term yields. Here are a few productive online marketing ideas:

• Always use high-quality image while using social media.
• Add reviews.
• Participate in local Facebook groups.
• Use a Facebook cover video to grab user’s attention.
• Post 360-degree photos and videos.
• Sponsor a local event related to your industry.

Use Digital marketing tools Today, if you want to save time while efficiently maintaining your online presence, use digital marketing tools, such as:

• Moz – Use it to track rankings, monitor link building efforts and make your website competitive.
• SEMRush – Use it to track your competitors and develop content marketing strategy as well.

So, use the above mentioned techniques to improve click through rate and visibility of your website.