The ultimate role of any online business is to improve the conversion rate of their landing pages. Of course, it is quite difficult to achieve high conversion rate; however, with the help of proven techniques, it can be achieved. Let’s understand what is a Landing Page? According to unbounce, a landing page is any web page that a visitor can arrive at or “land” on. Types of Landing Pages:

• Click through Landing Pages - Click through landing pages have the goal of persuading the visitor to click through to another page.
• Lead Generation Landing Pages - Lead generation landing pages are used to collect user data, such as a name and email address.

Let’s understand what is a Conversion Rate? According to Wikipedia, The conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators. Here are a few significant steps to improve conversion rates: Provide strong reasons to your buyers Most business owners experience high bounce rate because they fail to communicate about benefits, features and value of their products and services. So, provide complete details about your products and services in order to improve the conversion rate. Include customers’ feedbacks To gain trust and confidence of buyers, you need to make a better use of customers’ feedbacks and testimonials. Integrate them into your landing pages. Safety Ensure that customers’ financial and personal information remains undisclosed and protected.   Make their transaction encrypted. For that, obtain HTTPs as well as security certificates from agencies/ third parties. Font style and size It is the most overlooked factor.  Some marketers use big font size, while others use small. Strike a right balance for the maximum yields. Load time Load time can make or break your business. In fact, it can lower your overall conversion rate. So, if you find that your website is slow, contact your hosting provider as well as optimise images and website code. Include social media buttons Internet marketing experts recommend social media buttons on websites because they help people to share your landing page and make it visible across the social media channels. Make your landing pages responsive Today’s shoppers are more demanding than ever before, they want everything on their mobile devices, hence, choose a responsive design. Add video to your landing page By 2017, video will account for 69% of all consumer internet traffic. Hence, add a high-quality and short video to your landing page and improve its conversion rate. Tips:

• Create short videos.
• Never choose an autoplay option.
• Focus on the placement of video.
• Try to keep your landing page videos short.
• Use Gifs, if video integration is not possible.
• Measure user’s engagement.

Don’t forget to test your strategies At regular intervals, test and measure your SEO, online marketing and PPC strategies. For that, use A/B testing. According to optimizely, A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. Results of A/B Testing:

• Reduced bounce rates
• Increased conversion rates
• Higher conversion value
• More sales

Benefits of A/B Testing:

• Improves content performance
• Lowers risk

So, worry no more and follow the above mentioned steps to improve the conversion rate of landing pages.