There is no doubt that one of the best ways to improve your ranking on a search engine is by consistently posting good quality content. The content you create, whether it be articles, web content, images, video or any other internet content, has a direct influence on who you attract and the natural traffic you generate for your website and social media pages. A PPC campaign or an internet advert may succeed in attracting people to your website, however, it will not necessarily keep them there and encourage them to read and explore all your content. In order to do that you need to engage with them. The best way to engage with internet users is to give them interesting things to read and watch which informs them entertains them and makes them want to share it. For an example of this, have a look at leading content sharing websites like Buzzfeed and Mashable. They have built their reputations upon sharing excellent content, whether it is their own or someone else’s. Many companies fail to see real results from their SEO tactics because they do not pay attention to the user experience, or to their content. SEO is a way of increasing a website’s exposure online. It is how businesses promote themselves and increase their rankings on search engines. Spend some time having a careful look at your own content. What does it add to the internet Are you saying something new? Does it strengthen the identity of your brand? Is it easy for a brand new visitor to clearly understand who you are and what you have to say? By making your content unique, interesting and by showing your own expertise and professionalism, you will build up a loyal following of readers over time. Make sure your content is error free and written in perfect English with no grammatical errors. It should be well laid out, formatted correctly and look highly professional. When your content achieves all these aims, you will have great content that people will want to read comment upon and share within their own networks. And that is the goal. You want your readers and followers to be engaged with you so they communicate with you and are interested in the flow of information and content you are posting on your website. If you create this situation on a regular basis you will see your website climb up in the ranks with no problems at all.