Here are a few simple online marketing strategies for e-commerce stores: Formulate an effective content marketing strategy A solid content marketing strategy can take your e-commerce store to the next level. According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did the last year. Here are a few steps to create a content marketing strategy -

• Define your objectives
• Identify target market
• Perform a content audit
• Choose the best CMS
• Brainstorm ideas
• Identify the type of content you want to create (blog posts, ebooks, case studies, infographics, etc.)
• Publish and manage your content

Create an email marketing campaign Email marketing is essential for e-commerce marketing. It is helpful in connecting with customers and convincing them to shop more. Not to mention, it is always a good idea to keep in touch with customers and improve their understanding about new products and services. Here are a few steps for an email marketing strategy:

• Identify the need for email marketing
• Draft email copy as per your customer’s persona
• Set up tracking
• Test your email and make changes
• Complete the email checklist
• Send  emails
• Revise email templates

Create original content Original content always establishes better connections with consumers. Tips

• Create helpful videos, blog posts, audio segments and e-books for your e-commerce store.
• Share your brand’s story.
• Write and share case studies.
• Write on trendy topics.

Wise use of user generated content (User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content created by users of a system or service and made available publicly on that system - Wikipedia) User generated content is a great way to attract customers. Tips -

• Integrate User-generated content on product pages.
• Use pictures of satisfied customers.
• Integrate video testimonials.

Wisely handle Social Networks If you are not using social media networks for your e-commerce store, you should. It will help you to create buzz and attract consumers. However, if you have limited time to devote, you can use social media automation tools. Tips-

• Create and share informative Facebook posts.
• Wisely use a social media network.

Streamline your checkout process If your e-commerce store has a cluttered Checkout Process, it may not generate the expected leads. Hence, you need to optimise and test your checkout page for the maximum benefits. Tips -

• A/B test your checkout process.
• Always provide a calculator to your customers.

So, use these simple online marketing strategies for your e-commerce store.