It is a known fact that Facebook is not only helpful in promoting your products/services, but also attracting new customers and retain old customers. It can help businesses to improve their fan base and brand image as well. However, the question is, is it helpful in promoting an e-commerce website?  Answer is yes. But, it needs a solid plan of action. Let’s see how to use Facebook to promote an e-commerce website: Create a Plan of Action To gain success, you need to develop a plan, which should include identification of goals, target market, and defining the overall process of branding.   You need to create a strategy to reach the right audiences at the right time. You also need to align your Facebook posting efforts with your marketing objectives. Develop a comprehensive content calendar Proper creation and execution of content calendar is key to success for any website. It needs  analysis and meticulous planning to make your Facebook posts focused, and relevant. For better results, you can use effective social media publishing tools to automate your posts. Driving fans from Facebook to your website One of the most difficult elements while promoting a website on the social networking platforms is to take customer to your website. However, when it comes to Facebook,  things are a bit different. All you need to do is to:

• Use images in your content to make it visually captivating.
• Listen to your audiences and address their concerns.
• Include facts and sufficient data.
• Post inspirational quotes.
• Share your success story.
• Provide as much live examples as possible.
• Link your content to your website.
• Create a suitable call-to-action.
• Post a great variety of offers/discounts.

Create a streamlined landing page The best way to create a landing page is to make it relevant and to the point. For better results:

• Write better and fresh content as well as maintain consistency.
• Keep your navigation intuitive.
• Integrate social media sharing buttons/links.
• Simplify and reduce form fields.

Transforming contacts into customers Now you have lots of fans and followers, but how will you convert them into your customers? All you need to do is to analyse the behaviour and psychology of your fans and followers and create content accordingly. Analyse Analytics After applying all these strategies, it’s time to measure results. You need to identify your best and worst performing posts and start working on worst posts to improve their performance. It will also help you to determine your ROI. So, the bottom line is, when used efficiently, Facebook can generate sales and increase your ROI unexpectedly. However, if you are not getting expected results, adjust and A/B test your strategies.