Most businesses use digital marketing techniques to keep pace with the changing  landscape.  Let’s discover how a business can use digital marketing techniques as a cornerstone of their marketing strategy. Here are a few digital marketing techniques: Aim for high CTR CTR isn’t crucial for SEO only, it is equally important for paid ads. As a marketer, you need to try different techniques to raise your page CTR. For better results, focus on titles, sub headings, content, offers/discounts, call-to-actions as well as other web design elements. You should also try to create a sense of urgency and test your marketing efforts at regular intervals to improve and adjust them accordingly. (https://www.searchenginejournal.com/11-ridiculously-effective-ways-boost-organic-ctr/177253/) Automate marketing Marketing automation is the need of the hour. It helps brands to align their marketing tasks and boosts efficiency. Businesses should use them to improve their lead nurturing, customer segmentation and cross-selling efforts. You can use Marketo to improve email marketing, online marketing, social marketing, resource management as well as lead management. Campaign management It is a well-documented fact that managing every aspect of digital marketing campaigns is a difficult task. Without proper tools, techniques, resources and strategies, it is hard to handle everything. That is why, it is important to use a campaign management tool, such as WorkZone. It is designed to help marketers to manage and assign tasks, handle risk factors, identify and resolve issues as well as set individual calendars. Handling social media Social media plays an important role in building a company’s image. That is why, it is important to handle it carefully. If you think, you can’t handle it; you must use a bright tool like Brand24.  It provides comprehensive insights into social analytics. It also provides practical guidance so that you can improve your visibility across social media platforms. Reporting and analysis According to a survey, most businesses do not have specialists who can analyse reports and pay special attention to traffic, bounce rate, conversion rate, conversion volume, rankings, as well as backlinks.   That is why, it is essential to hire a data analyst, who can analyse reports as well as measure success. Visualising data Today, most of the businesses do not use data visualising tools, as a result, they struggle to interpret data. So, to remain effective, it is vital to use effective data visualising tools, like Sketch. It is an intuitive and affordable tool that presents data in a visually attractive format. So, use the above mentioned digital marketing techniques to succeed.