This may seem like an obvious article to post on our blog, but we receive a large number of enquiries and one of the key questions our clients ask us is, ‘How do I know your services will be effective?’ It is an excellent question! And a fair one, especially since there seems to be an alarming number of less than reputable companies out there, all claiming to offer top class SEO services. We decided we would answer this question, as if we too were looking for a good SEO company. Here is what we think… Finding a good SEO company is very like finding the services of any reputable company. It takes some time, and research and care. It also takes thought. In order to understand whether you are hiring the right people, you need to have an understanding of the service you are hiring, and we believe this is why so many businesses end up experiencing disappointment. Because there is still some ambiguity about SEO services, people tend to believe what they hear and fall for the jargon of certain companies that are trying to trick them out of their money. Good SEO does not make rash promises. Instead it presents you with a range of tactics that can be used to increase your visibility on line. These tactics will have been tried and tested. They will all be honest, legal and known as White Hat techniques. In addition, a good SEO team will work with you to develop a package of actions which suits your needs and budget. There is no definitive formula here, and there should not be. Each business is unique in its own right, and as such, each business will need very different levels of support and help in different areas. One business may need help with keywords, where-as another business may need help with its content and social media. The levels of support needed within an SEO plan can also vary, and the timing is always dependent upon each individual business. If you are looking for good, effective SEO, you need a company that not only understands this, but can demonstrate it, and has proven it with previous clients. If you don’t get this feeling from an SEO company, walk away and find another. Or better yet, get in touch with us, we’d be delighted to talk to you and discuss how we can help you!