To transform your normal website into a competitive and successful one, you need to embrace well-established SEO and internet marketing techniques. Here are a few SEO and internet marketing techniques: Use smart SEO tools Many marketers ignore SEO tools, but the fact is, SEO tools can make the process of online marketing  faster, easier and smarter. Here are a few SEO tools to use:

• Visual Website Optimizer – Use it to run A/B tests without knowing code.
• Raven – Use it to perform SEO, content research and automate marketing reports.
• Moz Pro – Use it to get actionable marketing data for better marketing.
• Whois Lookup – Use this competitive intelligence tool for better understanding.
• https://technicalseo.com/seo-tools/robots-txt/ - Use it to perform technical SEO.

Focus on 301 redirects and bad backlinks Infinite loops, long chains, bad links as well as 302 redirects affects a website to a great extent. Tips:

• Remove low-quality backlinks.
• Resolve overly complex redirect patterns.
• Solve crawling and indexing errors.
• Wisely Use 301 and 302 redirects wisely.
• Understand Penguin 4.0, Phase 1 https://moz.com/google-algorithm-change

Disavow backlinks Google always recommend removing as many spammy/low-quality links from a website  to improve its overall quality. Tips:

• Stay away from bad links and paid links.
• Study quality guidelines. https://support.google.com/webmasters/answer/35769
• Never abuse rich snippets markup.
• Perform link audit.
• Learn the process of disavowing links - http://www.linkresearchtools.com/case-studies/google-penalty-recovery-disavow-tool/

Integrate live chat feature and a blog Live chat features improve a customer’s overall shopping experience. You also need to integrate a blog section in your website to educate and inform users about products and services. Tips:

• Share business tips and industry insights.
• Write useful content to add value to your business website.
• Share blog posts on social media channels.

Tackle common technical problems It is quite frustrating when a website suffers setbacks because of some technical problems. Hence, as a marketer, understand tricky problems and resolve them. Tips:

• Use a URL rewrite module (to enforce lowercase URLs).
• Resolve the issue of multiple versions of a homepage (default, index, home, etc.)
• Change page URLs with 301 redirects https://support.google.com/webmasters/answer/93633?hl=en
• Keep your sitemaps updated.
• Resolve robots.txt errors.

Speed up your Website If you want to   provide fast web experience to your users, you need to work on improving the overall speed of your website. Tips -

• Choose a good hosting server.
• Take advantage of browser caching.
• Enable gzip compression.
• Use a content delivery network (CDN).

So, use these tips and techniques to increase your site’s performance.

Most of the business owners use SEO; however, standard practices can take a website to the next level of excellence. Here are a few productive SEO techniques for online websites: Reviews and ratings Marketing has changed a lot and is likely to change further. Today, companies use a wide variety of techniques to impress users. Reviews and rating techniques are widely used ones. Tips:

• Always provide quick, relevant and the best customer service possible.
•  Respect each customer.
• Encourage your customers to recommend your products.
• Embed product/services videos into your website.

Improve communication through better content Communication is the key to success. In order to improve and strengthen your communication, you need to focus on content. (88% of marketers are using content marketing today). So, write fresh and original content Tips:

• Explore the best topics and keywords.
• Write high quality and relevant blog posts.
• Publish your content on top publishing websites.
• Write motivational stories.
• Optimise your content.

Alt tag According to a research, most websites do not use "alt tag" as a result, they struggle to get rankings. Hence, you should use it to help your image rank higher. But keyword stuffing will not produce any results. Tips:

• Use core keywords in alt tags.
• Understand the technique of image optimisation.
• Study - https://yoast.com/image-seo-alt-tag-and-title-tag-optimization/

Use Hreflang code Many website owners do not even recognise the importance of hreflang. It is a code that helps you to specify  different URLs on your site that have the similar content. In other words, these URLs will have the same content in  different languages. Tips:

• Study – https://yoast.com/hreflang-ultimate-guide/.
• Understand hreflang attributes.

Use robots.txt file A robots.txt file is a text file, which is read by search engine spiders. As an optimiser, you should use it to tell the search engine, which URLs on a website it’s allowed to index. Tips:

• Always keep the file at the root of your domain.
• Use directives correctly.
• Study - https://yoast.com/ultimate-guide-robots-txt/#what-is-robots-txt
• Use it to tell the location of your XML sitemap.

Focus on certain essential SEO elements There are a few things to bear in mind when it comes to SEO, such as -

• rel=“canonical” - Use it to prevent duplicate content issues on your website.
• Understand protocols like - HTTP, HTTP2 and HTTPS.
• XML sitemaps - Never forget to create XML sitemaps.
• Focus on responsive designs.
• Use AI-powered tools for better SEO efficiency.
• Use SEO tools to improve your online marketing efforts.
• Use SEO-friendly CMS.
• Try to improve the trust and quality of a website.
• Focus on mobile friendliness. (https://yoast.com/improve-mobile-site/)
• Don’t block JavaScript, HTML and CSS code.
• Use Copyscape, Siteliner, Moz, SEMRush, etc.
• Regularly perform content audit (https://moz.com/blog/content-audit)

So, if you think SEO is ineffective, think again… because it still remains a powerful force in this digital age.

It is no secret that SEO can bring success to an online business. However, for that, you need to embrace standard and proven SEO and internet marketing strategies. Here are a few SEO and internet marketing strategies: Priority based SEO (Almost 93% of all online experiences begin with a search engine and 70% of the links that people click are organic. - Study)  Irrespective of the type of audiences - B2B or B2C, you need to prioritise SEO. According to a study, websites with technical issues make it difficult for search engines to crawl. Tips -

• Keep the website’s architecture simple and clear.
• Create a mobile friendly website.
• Study your competitors to understand their strategies.
• Access Google Search Console to resolve errors and warnings.
• Study Analytics to improve the conversion rate of a website.

Optimise for Voice Search Voice search is growing fast across the world and is of vital importance. As a marketer, you want to focus on Voice search to improve the overall experience of your customers. Tips -

• Optimise your site for voice queries.
• Use analytics.
• Choose some natural-language and long-tail keywords.
• Properly optimise your business listing across the web.
• Always keep your content up-to-date.

Create awesome content Always create high quality and relevant content for your users.  The question arises how to create better content?   The answer lies in the use of advanced tools and techniques, such as:

• Access Google Search Console as it provides plenty of information about the performance of a website as well as web pages.
• Use Google Keyword Planner, nTopic, Scoop.it, WooRank, SpyFu and SEMrush.
• Use Hemingway application, readability testing tools, Zen Pen, Cliche Finder and Grammarly.

Focus on YouTube If you want to tap billions of users, you need to use YouTube. All you need to do is to create informative, innovative and entertaining videos that can compel users. Tips -

• Identify trendy subject.
• Make sure your video is accessible.
• Create relevant and specific metadata.
• Optimise your videos.
• Add a video transcript for better understanding.
• Create a video sitemap.

Focus on Social media along with SEO Tips-

• Use Twitter, Facebook, Google+, LinkedIn, Instagram, Snapchat, etc.
• Use Pinterest to improve your brand awareness.
• Respond to negative reviews.
• Use social media management tools.
• Perform social media audit at regular intervals.
• Focus on analysis and measurement.
• Share videos and infographics.
• Create emotional content.
• Focus on improving reach and engagement.
• Provide incentives to users.
• Share organisational content.

Embrace PPC Use PPC to accelerate your online marketing. It not only supports your existing online marketing strategies, but also takes your business to another level. Tips -

• Use calls to action (CTAs) in your descriptions.
• Design relevant landing pages.
• Perform competitive analysis at regular intervals.

The landscape of SEO and online marketing changes fast; so, use the above given techniques as soon as possible. Are you ready to reap the rewards?

If you want your website to rank better and achieve more traffic, you need to think more than just website optimisation. In other words, you need to focus on social signals and other aspects of SEO. Here are a few techniques to know: Stay active on social media It is no secret that social media is one of the best ways to connect personally with people/community. In fact, it is a great way to identify your target audiences. Tips:

• Share your knowledge on forums.
• Use Facebook, LinkedIn, Google+, Twitter, etc.
• Start interesting conversations.
• Never push your product or service.
• Take advantage of Google Trends as well as guest posting.

Identify Googlebot crawl issues According to a report, most marketers fail to understand Googlebot crawl issues, which prevent their website to get ranked. Hence, it is important to identify and resolve such critical issues. Tips:

• Make sure web pages are internally linked.
• Ensure that  pages do not return errors. (404 errors)
• Use "Fetch as Google" on a key website pages.
• Fix server load problems.
• Fix access denied errors.
• Use "SEO Quake plugin" to extract a list of website URLs that Google has indexed.
• Study - https://support.google.com/webmasters/answer/35120?hl=en

Fix indexing issues Most of the websites make losses because they are not properly indexed by search engines. That is why, it is essential to identify and fix indexing issues. Here are a few tips to consider:

• Test, check and upload Robots.txt.
• Focus on badly configured htaccess.
• Make sure your Meta tags are getting indexed.
• Follow URL parameter standards.
• Identify DNS issues.

Never avoid Rich Snippets According to Unamo, Rich Snippets are used to describe structured data markup that site operators can add to their existing HTML, which in turn allow search engines to better understand what information is contained on each web page. Advantages of using Rich Snippets:

• Attract a user's attention.
• Provide instant information.
• Increase click-through rates.

Tips:

• Find out the applicable content properties for your rich snippets.
• Validate markup with the help of Structured Data Test Tool.
• Study https://developers.google.com/search/docs/guides/mark-up-content

Create web pages for individual products/services Regardless of the industry you are in, it is important to create individual web pages for better understanding of users and to improve the overall click-through rate of a website. Tips:

• Keep your URLs and content informative.
• It’s important to know the importance of internal links.
• Use CTAs wherever possible.
• Organise and categorise your content.

Whether you want to improve your websites’ authority or get it ranked, use the above mentioned optimisation tactics.

Online success can be achieved through (but not exclusive to) a variety of internet marketing and SEO techniques. However, you need to strike the right balance to achieve the expected results. Here are a few internet marketing and SEO techniques for business owners: Focus on lead generation According to Marketo, lead generation is a marketing process of stimulating and capturing interest in a product or service.  If you are a marketer, you must invest  time in generating leads. You can  use certain tools, if you are running short of time, such as:

• ClickMeeting – It is an affordable, reliable and simple webinar hosting platform.
• Leadformly – It is used for creating forms that actually convert browsers into visitors.
• Unbounce – It is a landing page creation platform that helps you to make professional pages.
• Marketo – Use it for lead generation, email marketing, mobile marketing, etc.

Improve content creation process Today, it is essential to create a wide range of content to help users. All you need to do is to create:

• Infographics
• Videos (According to Cisco, videos will make up 80% of all internet traffic by 2019.)
• GIFs (According to Giphy, there are currently around 150 million original GIFs out there online.)
• Images (65% of people are visual learners.)

Tips-

• Always create a content calendar
•  Represent complex information through images
•  Promote your content
• Always tell a story
• Focus on the length of  content (According to Orbit Media Studios, blog content is actually getting longer year by year. In 2016 the average blog post length was 1054 words – up from 887 words in 2015.)

Switch to HTTPS According to Google, HTTPS protects the integrity and confidentiality of data between the user’s computer and site. Hence, it is important to use HTTPS to make sure a safe and secure experience for users. Tips:

• Obtain a security certificate
• Set up redirects wisely
• Update internal links
• Study - https://searchenginewatch.com/2017/08/15/switching-to-https-is-it-really-worth-it/

Focus on social media (By 2018, 33% of the world’s population, or 2.44 billion people, is expected to be using social media.) Today, most of the marketers fail because they fail to connect with the consumers. That is why, it is essential to join social media networking sites to inform, educate and connect with users. Tips

• Join communities and share content
• Create and share infographics and videos
• Tell your brand’s story with a clear message
• Be responsive and learn more about your audiences

Never ignore Google Analytics (75% of marketers agree that lack of education and training on data and analytics is the biggest barrier to more business decisions being made based on data insights. analytics.googleblog.) Every business has a purpose.   So, it is important to set goals and measure results. And when it comes to measuring results, nothing can match the accuracy of Google Analytics. Tips

• Create custom reports and dashboards.
•  Measure your advertising ROI regularly.
• Study different sections to gain customer insights.
• Use Google Analytics 360 Suite.

So, use the above mentioned internet marketing and SEO techniques to realise the  potential of your business.

Achieving success in digital marketing landscape is not easy, but certain online marketing tactics can help you to get good results.  Here’s what you need to do: 1. Understand On-site Technical SEO Issues and Resolve them Technical SEO issues require special attention. Business owners who want sustainable growth and momentum always pay attention to technical issues and get them resolved. Here are a few common on-site technical SEO issues, which need to be addressed:

• Website speed – Always choose a good hosting service so that your website can load quickly. (87% of users who have to wait 2 seconds for a page to load will abandon the site.)
• Broken links – Perform link audit at regular intervals to identify and fix broken links.
• Language issue - Use rel=”alternate” hreflang tag and make sure the code is correct.
• Crawl errors – It is one of the most essential metrics to understand. Google’s Webmaster Tool shows a list of URLs that are inaccessible.

2. Stay Away from Manual Penalties If you believe that your website has been hit with a manual penalty, it is important to check Google Search Console. All you need to do is to find out the reason and fix the issue. Here are a few tips for beginners:

• Perform link audit and remove toxic links.
• Never fail to meet the standards of a website’s quality.
• Start disavow process (https://support.google.com/webmasters/answer/2648487?hl=en)
• Use SEMrush, Majestic, Moz, Ahrefs, etc.
• Remove duplicate content.

3. Improve Keyword Research If you find it difficult to choose the right set of keywords for your website, use tools like Google’s Keyword Tool. It provides you with relevant keywords. Here are a few tips for beginners:

• Wisely integrate keywords across the website.
• Avoid keyword stuffing.
• Create titles having long-tail keywords.

4. Improve Your Website’s User Experience If you want to maximise your website’s UX, you need to research thoroughly.  Here are a few tips to consider:

• Always choose right headings.
• Avoid using stock photos.
• Create eye-catching  and interesting content for your users. (Become a storyteller.)
• Use relevant call-to-actions.
• Check out Google’s Webmaster Tools to check the health of your site.

5. Use Tools for Social Media Success Managing many social media channels can be a tough job; hence, it makes sense to use powerful tools to handle social media.  Here are a few tools to consider:

• Use Sprout Social, Hootsuite and SimplyMeasured.
• Strike the right balance.
• Use Iconosquare, Canva and Crowdfire.

Lessons come in many forms; so, use the above given tactics and attain sustainable growth.

Marketers understand the importance of voluminous traffic. However, mere quantity of traffic is not important, quality of traffic is also essential to achieve success. Here are a few ways to improve the quality of website traffic: Study metrics If you are a marketer, you need to understand certain essential metrics such as bounce rates, goal conversion rates, landing page conversion rates, click-through rates, customer lifetime values and more. It will help you to adjust and refine your online marketing strategies accordingly. Use SEO tools

• BuzzStream - It is web-based software that helps you to build links and buzz.

• Authoritylabs – It helps you to check keyword rankings.

• Brokenlinkcheck – It is a free online web-site validator / integrity checker / problem detection tool. It helps you to check broken and dead links.

• Cyfe – It is a powerful tool that tracks your entire business in real-time.

• Deepcrawl – It is a famous tool that helps you to analyse your site’s architecture.

Streamline navigation If users are leaving your website, something is wrong somewhere. That is why, it is essential to target the most basic element first - navigation. If your website has poor navigation structure or dead ends, users tend to fly. Hence, it is important to streamline the overall navigation structure of your website. Tips -

• Use breadcrumbs
• Clearly showcase path
• Keep sidebars separate
• Use categories and sub folders
• Use banners to enhance navigation pages

Website design As a marketer, you need to strike the right balance between technology-centred and user-centred design to gain maximum benefits. Tips -

• Follow standard web design practices.
• Use contextual links for navigation.
• Choose clear and consistent layout.
• Use clearly identifiable buttons for search and site menus.

Work out on your Social Strategy A good social media marketing strategy is based around business objectives. So, define social media objectives, create value added content and use the most suitable social channel. Tips-

• Share meaningful content on social channels.
• Share videos through YouTube, Instagram and/or Facebook.
• Encourage comments.

The morale of the story is simple. You must focus on achieving high quality traffic to improve the overall conversion capacity of a website.

Today, most of the online stores are facing head-to-head competition that is why, it is more than important to use a wide range of creative, aggressive and innovative e-commerce strategies to gain traction. Here are a few innovative e-commerce ideas to gain success: Build your brand It is a well known fact that people tend to buy products from brands they know; that is why, it is essential to build a brand. Tips -

• Research your audiences.
• Use high quality research tools - comScore, Nielsen, and Google.
• Use both display and content networks.
• Rely on both behavioral targeting and website specific targeting.
• Focus on social media integration.
• Build your online reputation.

Try to attain Inbound Links Inbound links are the key to success in SEO; however, it is important to focus on quality, not quantity. Only relevant and high-quality links from authentic websites can build trust. Tips -

• Stay away from black-hat link building tactics.
• Maintain a blog and flourish it with quality content.
• Always invest in curating and publishing of helpful material.
• Create and share case studies.
• Conduct free webinars.
• Create awesome infographics.
• Create beautiful and helpful SlideShare presentations.

A/B Testing Conducting A/B testing is a hard work. Many website owners perform only one time testing to improve their conversion rates, which is inadequate. A/B testing should be performed at regular intervals. Tips -

• Focus on multivariate testing.
• Cut lengthy product purchasing process.
• Always define your key performance indicators.
• Prioritise and schedule A/B split testing process.
• Focus on shopping-cart abandonment rate.
• Measure and evaluate your site’s performance.

Use social media Make sure you use almost all social media channels to improve your brand’s identity. Tips -

• Respond politely and immediately.
• Use reviews and testimonials on products pages.
• Use Amazon (according to a survey, 55% of online shoppers start their product search on Amazon)
• Try to improve your social media fans and followers.
• Share online catalogues.

Prioritise mobile optimisation Mobile shopping is the future of e-commerce industry; if your website is not mobile responsive, you may suffer loss. Hence, prioritise mobile optimisation for better yields. Fact- Today, 1.2 billion people are accessing the web from mobile devices.  80% of internet users use smartphones. (teamtreehouse) Tips -

• Focus on visual media.
• Use social media icons.
• Use bright CTA buttons.

Providing seamless shopping experience is tough; however,  following the above mentioned strategies and ideas,  may help you hit the right path.

In this digital era, the role of SEO and online marketing can’t be ignored. Here are a few online marketing techniques: Stay away from spammy elements Most business owners use a wide range of spammy elements to gain quick rankings and traffic, which  may result in setbacks. Here are a few elements to avoid:

• Auto-generated content – Today, there are many ways and programs that can automatically generate content, which is of no use and never adds value.
• Irrelevant content – Sometimes marketers use same keyword or phrase again and again to manipulate rankings, which is wrong.

Focus on Local SEO Local SEO can help your business stand out in the SERPs – Moz. As a marketer, you need to focus on local SEO to get better prominence. Tips -

• Perform local competitive audit.
• Eliminate any sort of NAP confusion.
• Concentrate on basic pages (home, about, contact, testimonials).
• Simplify the site’s size, complexity, or navigational options.
• Use relevant call-to-action.
• Stay away from bad linking practices.

Use HTTPS The secure hypertext transfer protocol was developed to allow authorisation and secure transactions. As a marketer, you should use HTTPS. (https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html) Tips -

• Monitor site’s migration from HTTP to HTTPS.
• Use 2048-bit key certificates.
•  Don’t block your HTTPS site from crawling using robots.txt – Google.

Pay attention to user’s experience Online marketing is all about making a website competitive as well as user friendly. Tips -

• Always choose an impressive design.
• Give users/visitors as much as you can before asking for their personal data.
• Include product reviews.
• Encourage interaction to improve engagement.
• Create a high quality and functional "Search Function" (Fifty percent of users, on the entire internet, are search dominant. - Usabilityhour)
• Choose colours wisely.
• Use animation wherever possible.
• Use Multivariate Testing at regular intervals.

Optimise Landing Page If you want to improve the overall conversion rate of your website, you need to optimise landing pages. Tips -

• Eliminate distractions.
• Never ignore colour contrast.
• Add white space around different elements.
• Use high quality visuals and social proofs.
• Make sure the CTA is displayed in a visually distinct button.
• Use big fonts and short videos.
• Improve the page load speed.

So, use these online marketing techniques to outrank your competitors.

If your online marketing strategy isn't performing well, it's important to form a new online marketing strategy. Here are a few elements to add in an existing marketing strategy: 1. UX design User experience design (UX, UXD, UED or XD) is one of the best ways to bridge the gap between a consumer and a product available on a website. Here are a few UX design tools to use:

• Adobe XD
• Peek
• InVision

2. Go Mobile Today, the best way to dominate your niche is to "Go Mobile". It will help you to stand out and serve as many people as you want. In order to go mobile, you need to:

• Choose a responsive web design.
• Clearly define navigation, search, as well as checkout process.
• Choose and integrate a payment method.
• Test your mobile website regularly.

3. Improve SEO efforts Normal SEO efforts are not sufficient in this competitive landscape. Here are a few vital things to consider:

• Always use 301 redirection when a promotion expires.
• Resolve duplicate issue because it wastes the time of bots.
• Create unique meta descriptions irrespective of the number of web pages.
• Use high-quality responsive design tools (Bootstrap, Justinmind, Gridset, etc.)
• Study "Search Analytics" to improve optimisation opportunities.
• Take advantage of "Event Tracking" in Google Analytics.  (https://www.optimizesmart.com/event-tracking-guide-google-analytics-simplified-version/)
• Collect and analyse data from web analytics, Google Search Console, ranking tools, backlink analysis tools, etc.

4. Take advantage of Twitter advertising According to eMarketer, 41% of people on Twitter purchased products following exposure to an ad in the preceding 30 days. Hence, Twitter is an effective platform to promote your business in an interactive way. Here are a few ways to use Twitter advertising:

• Make use of Promoted tweets, Promoted accounts and Promoted trends.
• If you want to accelerate your brand awareness, try to gain maximum number of followers.

5. Never ignore conversion rate optimisation Whether you want more traffic or leads, you should always use proven conversion rate optimisation techniques. Here are a few tips:

• Set up goals in Google Analytics to track user’s actions.
• Test web pages at regular intervals in order to improve the areas of your website.
• Use video and images on your web page for high conversion rate. (Visitors love video and images)
• Use A/B testing, Multivariate testing and User/usability testing.

Avoid common mistakes and use the above mentioned online marketing strategies to rule your niche.