Google Zebra - Fact or Fiction?

Category Archives: SEO

Nov

Google Zebra – Fact or Fiction?

by admin | in Content Creation , Google , SEO

Have you heard the rumours about Google Zebra? We have. Since the recent arrivals of the Panda and the Penguin, the SEO and internet marketing community have been debating the reality, existence and potential of ‘The Zebra’. There is no doubt that the online community is waiting in anticipation for the next update from Google. The question however, is whether it is Zebra, or some other equally attractive and intriguing creature. If you have your finger on the pulse of the Google rumour-mill, you will have heard whispers of Magpies, Orcas and a veritable Arc of creatures. We even spotted a satirical mention of the mythical Unicorn! So, if Zebra is real, what are the rumours suggesting it will focus on? The honest answer is that no one knows. However, there are a few articles online already suggesting that Zebra will be cleaning up social media, in a big way. Continue reading →

Nov

SEO tips all bloggers need to know

by admin | in Blogging tips , Content Creation , SEO

There are literally millions of blogs on the internet, covering a huge variety of subjects and interests. One thing they all have in common is that they contain articles which can be searched for, and found via the search engines. The most popular blogs will obviously show up at the top of search results. For many bloggers, having a popular blog may have happened by chance, as a result of the growing popularity of the articles they are publishing. Although bloggers don’t need to be SEO experts to be successful, here are some invaluable tips that we believe all bloggers will benefit from. If you have a blog, you can achieve great results like higher rankings, an increase in links, and growing visitor numbers, all without spending too much time on traditional SEO tactics. Continue reading →

Nov

SEO and Content Marketing – The perfect partnership

by admin | in Content Marketing , Internet Marketing , SEO

SEO and content marketing are closely linked and dependent upon each other. So it always surprises us when we see business brands that employ SEO and content tactics which do not complement each other and operate separately. One of the best and most effective ways to influence your rankings on SEO is to create and share the right content. In the past, SEO professionals and content marketing specialists were separate entities, never speaking, or working with each other. Not so long ago, blog writers, website administrators, marketing managers and content creators all worked individually in their own areas. On occasion there may have been some overlap, but in most cases, these different tactics were being delivered without following any over-arching content marketing plan. Continue reading →

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