Do you need to optimize for mobile?

Category Archives: SEO

Mar

Do you need to optimize for mobile?

by admin | in Internet Marketing , Mobile internet , SEO , web development

Yes! The way we use the internet has changed since smart phones became popular. Millions of people use their phones to access the internet every day. In fact, for many, tablets and mobile phones form the primary tool of accessing the internet. And people of all ages are using these devices. If your website has not been optimised for mobile internet, we strongly advice that you consider it and make plans to have this work done. It will not involve a great deal of expense but the investment you put into it will give you a return in terms of the additional users that will be able to access and use your site. Websites that are not mobile optimised can be difficult to read and in many cases, the links do not work. If you have a mobile device, try surfing some sites on it now. It won’t take you long to find a website that has not been optimised for the internet! Continue reading →

Mar

Are blogs old hat?

by admin | in Blogging tips , Content Creation , Content Marketing , SEO

We’ve been noticing an increase in the number of articles discussing blogs and their future on the internet. Some of these articles are claiming that the age of the blog is over, and that blogs are no longer useful, attractive, or even read. We disagree! They are useful, and read, by millions of people on a daily basis. Admittedly, the way blogs are used has changed, and reader behaviour has changed too, but there is no doubt that blogs still play a very important role in content creation and SEO. Here are some of our thoughts on why we believe blogs are still important. Continue reading →

Feb

E-commerce improvements for SEO improvements

by admin | in E-commerce , SEO

Are you an online retailer, selling to the public via e-commerce? That is, can your customers choose what they want to buy from your website, pay for it, and then have it delivered direct? If the answer is YES, read on. We have some great insights into SEO for e-commerce businesses. First, let’s help you get started by doing a quick self-test. Answer the following questions with either a Yes or No.

Do you include an image for each individual product for sale on your website?
Is there a brief description for each individual product for sale on your website?
Do you provide a search facility to enable customers to find any product?
Do you use indexing to help customers see where they are and know where to go?
Do you store purchase information in order to learn about your customers buying behaviour?
Do your customers have to register and login before they can purchase from you? Continue reading →

Feb

Make a marketing plan for Facebook

by admin | in Facebook , Internet Marketing , Internet promotions , Marketing , SEO , Social Media

Marketing on Facebook is known to be extremely successful. In addition to having a healthy FB page and regularly posting, you can create yourself a planned marketing strategy to deliver over a set period of time. This will raise the profile of your Facebook page and your website if you are clever. Here are some great tips on how to create a good marketing plan for your social media activity on Facebook. A marketing plan must be well timed, budgeted, and contain activity that creates a range of activities that cover a wide spectrum of media. Doing this for Facebook is not immediately obvious but here are some hints to help you. Continue reading →

Feb

Business networks are good for SEO

by admin | in Internet promotions , SEO

Do you have a good network of business contacts and colleagues from a variety of industries? Most company owners and CEOs do. These networks are built up over time as a result of partnerships, mutually beneficial business deals, and supplier/customer relationships. A rolodex full of good business contacts is not a new concept. Surprisingly however, many businesses fail to realise the importance of their business networks to SEO. So, now you are asking how on earth a list of business contacts could possibly give your search engine rankings a boost. We’ll show you how… Continue reading →

Feb

Does Pay Per Click advertising work?

by admin | in Internet Marketing , Internet promotions , Marketing , Pay per click , SEO

Yes! And it does not need to be expensive either. So, now we have dispelled two huge internet myths, let’s look at PPC in a little more detail and find out how it really can help your business. Pay per click is a way of using keyword led, paid for advertising space online. The beauty of it is you only pay for the clicks you get. The more clicks, the more you spend. You can set your budget to a set amount, and then once that level of clicks has been reached, you can stop or top it up. It gives businesses a huge amount of advertising and financial flexibility. It also means that if you start a PPC campaign and it is not producing the results you had hoped for, you can drop it or adjust the keywords to create a more fruitful result. That’s why we love this form of marketing online. It is highly flexible and lets you gauge your levels of activity according to the response you are getting. Continue reading →

Feb

Marketing on Twitter

by admin | in Internet Marketing , Internet promotions , Marketing , SEO , Social Media

Although Twitter is extremely popular with the very large brands, we are still hearing clients say they do not see the value of this particular social media platform. We are often asked whether Twitter is as effective for marketing commercial enterprises as we are all led to believe. Well, you may be surprised by the answer we are about to give, but we think the answer is no. But let us qualify this first, by explaining what Twitter is really good for. Twitter is an instant messenger of short messages that can be posted and responded to, in real time. The art of using Twitter well is the art of knowing how to communicate in just a short amount of characters. Hashtags and links need to be used effectively too. Twitter is not a highly image driven site and so it does not lend itself to video, sound or photography, although all of this can be posted and shared on Twitter. Continue reading →

Feb

Choosing effective SEO services

by admin | in Internet Marketing , SEO

This may seem like an obvious article to post on our blog, but we receive a large number of enquiries and one of the key questions our clients ask us is, ‘How do I know your services will be effective?’ It is an excellent question! And a fair one, especially since there seems to be an alarming number of less than reputable companies out there, all claiming to offer top class SEO services. We decided we would answer this question, as if we too were looking for a good SEO company. Here is what we think… Finding a good SEO company is very like finding the services of any reputable company. It takes some time, and research and care. It also takes thought. In order to understand whether you are hiring the right people, you need to have an understanding of the service you are hiring, and we believe this is why so many businesses end up experiencing disappointment. Because there is still some ambiguity about SEO services, people tend to believe what they hear and fall for the jargon of certain companies that are trying to trick them out of their money. Continue reading →

Feb

Give your SEO a boost by running a competition online.

by admin | in Content Creation , Internet Marketing , Internet promotions , Marketing , SEO

We recently had a client who was keen to boost their SEO rankings as quickly as possible using content to attract new visitors to their website. We suggested they should run a competition. At the time, our client was quite surprised by our suggestion. The results however, spoke for themselves. We thought this would be an excellent time to share some great tips. Here is how running a competition online can help to boot your SEO. Let’s start with what not to do. Many companies make competitions too complicated, time consuming, or difficult. The best competitions involve easy and quick responses and answers. If a customer can enter your competition easily, in just a few minutes, you will have them. Continue reading →

Feb

Good keywords and how to pick them.

by admin | in Google , Google Aglorithms , Internet Marketing , SEO

A lot has changed in the world of SEO, especially since the introduction of the Google Algorithms, like Penguin, that have been developed to stamp out black hat techniques like spam and keyword stuffing. There have been many articles recently suggesting that the art of the keyword is dead. We disagree. Keywords and how they are used has changed significantly, but they are still very important to anyone trying to conduct business online. They are still the key to being found by the right people on a search engine, and they are also essential for making your content as powerful and effective as possible. So, what makes keywords good, and how do you pick them? Continue reading →

05.29	Ways to Make an Impressive and Competitive Website
05.28	Use Digital Marketing Techniques for Positive Results
05.27	Systematic SEO Techniques to Get your Site Ranked
05.24	Search Engine Marketing Techniques to Gain Success

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