Choose the best SEO services to get the best results

Category Archives: SEO

Apr

Choose the best SEO services to get the best results

by admin | in Internet Marketing , Marketing , Pay per click , SEO

Choosing SEO services is very like choosing any professional service. You need to do some research and find the company that has a good reputation and proven expertise in SEO and internet marketing. There are so many companies online claiming to be expert in SEO that it can be very difficult to discern between the good companies and the not so good companies. The first step is to establish exactly what services you are looking for. You don’t need to be an expert in SEO to do this. All you need to do is list the issues you wish to address and the objectives you would like to meet. Here are some examples to help you –

Improve ranking on search engines
Increase visibility
Increase visitors to website
Increase content
Increase sales
Improve company reputation
Promote new products or services Continue reading →

Mar

Special internet promotions – do they work?

by admin | in Internet Marketing , SEO

Doing regular special promotions online are a great way to boost interest in your company and boost sales. Unfortunately, not all promotions have a long lasting effect and this can lead business owners to believe they are ultimately a waste of time, money and resources. We believe, just like every aspect of internet marketing and SEO, that special promotions can only reap longer term effects if they are designed to do so. If a company offers a discount on a certain product for a week, and nothing else, then the promotion will have no real impact on the over-all business. The secret to promotions is to create additional activity which does have a lasting effect on the business, and which can be benefitted from long after the promotion has ended. Here are some tips to help your promotions have more of a positive effect on all aspects of your online business. Encourage customers taking part in the promotion to register or engage with your in some way. This could be via social media or by supplying their email address. This will allow you to contact them again, and it will build your database, so even after the promotion you have this information about qualified leads – people who were interested in your product. Continue reading →

Mar

Building a customer database for SEO

by admin | in Internet Marketing , SEO

You may be wondering why you would need a customer database for SEO. Traditionally, customer databases are only kept as a way of being able to connect directly with customers, keep records of their past purchases, and contact them with news and updates. However, a good customer database can also help you with your SEO activity. Here’s how. When you build a customer database, you keep a record of the customers spending habits. This is important information to use for internet marketing because it will give you a real clue about what products are most popular. This in turn will give you a solid lead on the best choice of keywords and keywords phrases to use. For companies that sell a variety of products this can be especially important. For example, a clothes retailer may sell clothes for men, women and children but their best sellers may be shoes, ladies dress and men’s suits. These are the keywords that would be more effective, rather than ‘clothes retailer’ A customer database will also have some information about geographic location, social media engagement and how the customer found you. This information is vital to use as a guide to where you should target PPC and online adverts, and it will also help with any SEO and marketing you do specifically for mobile web to attract local customer. Continue reading →

Mar

How do you build customer numbers?

by admin | in E-commerce , SEO

This is like a million dollar question! Every business wants an answer to this very question. And the reason we ask it here is to illustrate this point. Finding lots of people is not difficult. In fact, online, reaching out to millions of people is incredibly easy. The hard part is turning them form a viewer or visitor into a customer. If you want to know how to do this online, think about how it is done on the high street, in retail shops. In many ways, the two aren’t so different it’s just that one is a virtual shop as opposed to operating in the physical world. High street shops attract customers by building a brand. Think about the leading high street chains you shop in regularly. They are well known because over time they have developed a strong brand which customers tie to what they sell. So for example, in the UK, Thornton’s is known as a toffee and chocolate shop, around the world, Costs is known for selling coffee, Boots is known as a chemist, and so on. Online, this is also true, and essential. You need to build your brand so that it becomes known, not just the name of the company, but what the company sells. Continue reading →

Mar

Improve your bounce rate

by admin | in Bounce rates , Internet Marketing , Marketing , SEO

Does your website suffer from a high bounce rate? A bounce rate reflects how quickly your visitors leave your site after arriving at it. So the less time they spend on your website, the higher your bounce rate will be. The rate, as a measurement, is the percentage of visitors who leave your site after seeing only one page. So for example, if you have an 80% bounce rate, then 80% of the visitors to your site leave after seeing only one page. For most website owners, this one page is normally the homepage or landing page since this is usually the link that is shared most often. Do you know what your bounce rate is? To find out your bounce rate, log in to Google Analytics and check. Here are some tips to help you improve your rate. Continue reading →

Mar

Marketing tactics that don’t work

by admin | in Content Marketing , Email marketing , Internet Marketing , Marketing , SEO

We often share hints and tips on SEO and internet marketing tactics that reap great results. We thought it would be helpful to also share some of the marketing faux pas that we see regularly, but that simply do not work. Buying likes and followers – This is regarded as cheating, and a black hat technique. And yet, there are still many companies that pay to have their following or likes on social media increased. It is not illegal for a company to offer services like this, but the customer could easily be realised if found out. And in our opinion, the risk to the good name of the brand is a price that is far too high to pay. Question any marketing service which offers you this type of service as a way to succeed online. They are not marketing professionals and do not understand how true SEO works. Continue reading →

Mar

Working with your SEO team

by admin | in SEO

SEO is most successful when everyone works together. If you work with SEO professionals you may already know how important two-way communication is to the entire process. For business owners who have not outsourced their SEO work before, or for companies who have internal SEO professionals, here are some tips to help you work well with your SEO team. Work on a plan together – The SEO plan should reflect the company brand and compliment the marketing plan of the company. The best way to do this is to develop the plan together. Even if your SEO team is in another country, it will be possible to jointly develop the plan. This is important for two reasons. First, it is the best way to ensure the correct SEO tactics are developed and used. The SEO team has the expertise in this area and will know exactly what will work for your company. Secondly, you know your business better than anyone, you will be able to add the in-depth knowledge, objectives, and brand identity to every aspect of the plan. Be clear - The majority of problems arise when companies are not clear with their SEO teams. Problems like this a rare because the best teams will know exactly what questions to ask their clients, to get the information they need. This is particularly important if your team is helping you with reputation management services. It is worth remembering that being clear about what you want to achieve, and what you are looking for, will help the entire process. Ambiguity and uncertainty can create misunderstandings. Continue reading →

Mar

Black Hat techniques to avoid

by admin | in Content Creation , Content Marketing , Internet Marketing , Reputation management , SEO

You will have heard of Black Hat techniques. They are the less than honest ways some companies attempt to boost their rankings on the search engines. Here is a list of some of the most widely used and widely noticed black hat tactics you should always avoid. Unrelated keywords are a no-no. Using unrelated keywords to gather more hits is regarded as a black hat technique. Using celebrity names and brand names in a way that has no relevance to your content will only serve to diminish the perception of your company and the content you share. Keywords should only be chosen when they are relevant to your company and are what potential customers are searching for. Stuffing and stacking keywords is just another form of spamming. This is when keywords a repeated many times within the content in an unnatural way. Being repetitive with different combinations of the same words is also seen as stuffing. Don’t do it. The Google bots will spot it and your readers will not appreciate it. In the long run, it will not have the positive effect you were hoping for. Your content should have logical structure with proper paragraphs and sentences. Continue reading →

Mar

Making the most of LinkedIn’s latest developments

by admin | in Content Creation , LinkedIn , Reputation management , SEO

LinkedIn has changed a lot recently. We thought it was worth sharing some tactics you can use to give your profile a boost on the site, and influence SEO. Making the most of LinkedIn will be good for your business, career, and your rankings. Use Pulse to follow the right people and influencers – in addition to accessing the latest news and information in your industry, following the right people and influencers on LinkedIn is another way to be seen in the right crowd. The influencers you follow will appear on your profile letting potential connections see your interests, passions, and motivations. You immediately look proactive and interested in what is going on in your world. Valid and intelligent comments have often turned into new connections and business opportunities on LinkedIn. The site has over 500 influencers to choose from and learn from so there is someone there for every industry. Share content! LinkedIn lets you share content now and there is no reason that you should be keeping quiet. Recently announced statistics revealed that there are still a large percentage of users who rarely use their accounts and only check them occasionally. LinkedIn is a business network that should be accessed and used regularly. Continue reading →

Mar

Article marketing for SEO

by admin | in Content Creation , Content Marketing , SEO

Article marketing forms the foundation for any long-term link building strategy. Writing quality articles and sharing them on a regular basis builds up the level of content you are sharing, and the number of back-links being created. The better the quality of articles, the more chances you will have that they will be read and shared, increasing the exposure and spreading the content and back-links. Have we convinced you about the importance of article marketing? Here are some tips to help you make your articles of the highest quality, so they stand out, are read, and shared. Continue reading →

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05.24	Search Engine Marketing Techniques to Gain Success

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