Today, online business owners want to dominate their niche and for that they develop a functional website and promote it all across the web. To connect with their audiences they often choose blogging because it is one of the most effective forms of business promotion and communication, which allows them to spread their messages to the widely distributed audiences. However, in order to achieve success in blogging, certain essential elements need to be considered. Here are a few elements that can make your blog more popular i.e. visible, accessible & readable:

• Organise your posts – It is always good to organise your posts in separate categories. This makes your content more visible, accessible, readable, searchable and influences your readers positively. You can add impressive images, videos and other engaging elements for more visibility.
• Always suggest previous and next posts – This is the best way to guide your readers and simplify your blogging structure. This will improve the quality of your blog and reduce its bounce rate as well.
• Add social sharing buttons – Add social sharing buttons to your blog for instant distribution of your content across multiple social platforms. This helps to popularise your blog and make it visible all over the web.
• Use a sidebar - A sidebar is a vital element of your blog. This makes your blog much more interesting and compelling. A sidebar helps search engines as well as users to gain more information. You can provide your company’s or products’ information through this sidebar.
• Respond to the comments – Comments or feedbacks are a valuable asset to your blog; you must respond to each comment in order to involve your audiences. This will also improve your brand value and make your blog more popular. Never forget to thank people for their support.
• Write useful content for your readers – You can provide tips, techniques, guides, tutorials and other industry related information to improve the understanding of your readers.
• Optimise your blog content – If your blog has multiple videos, images, infographics and presentations, you must optimise them according to your keywords and use internal linking techniques because such links are an important part of any successful blog.
• Promote your blog – You must promote your blog on social media sites. This will help your blog to achieve quick exposure.  Make sure that your pages are accessible acrossall devices.

Nevertheless, spend some time to check your analytics for traffic volumes; bounce rate as well as visit duration. No doubt, all these elements will make your blog well structured, visible, accessible and popular that can attract the maximum number of readers and generate leads for your business. Quick tips:

• Use impressive videos, images and high tech designs on your blog.
• Keep your tone consistent.
• Never use jargons.
• Write in a conversational language.
• Maintain a consistent look and feel of your blog.

Quick facts:

• WordPress and Blogspot are two most popular blogging platforms.
• 93% of B2B marketers are using content marketing.
• More than 70% of B2B marketers use the “big 4” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content.

It goes without saying that customers always like safe, convenient and easy to use websites. In other words, improve the shopping experience of your customers and see the difference overnight. This will also improve your overall ROI and brand value. Here are a few ways to improve the shopping experience of your customers:

• Easy navigation and search features – Make your website’s navigation simple with a well defined path to specific web pages. It should also have a "search" feature to save the precious time of your customers. This is the most effective way to convert customers.
• Improve your site’s speed – By improving your website’s speed, you can actually help your customers to buy more in a faster and easier way.
• Dynamic pricing – Customise your products’ pricing to increase your profitability as well as improve customer relationships. This will also give you an edge over your competitors.
• Write original product descriptions – Fresh product descriptions add value to your website. You should also update product descriptions, specifications, terms and conditions, pricing details and other relevant information to assist and attract your customers. This will help your customers to make more informed decisions.
• Add product comparison – If you want to improve the decision making capacity of your customers, add product comparison to your website. This will help you to drive more sales.
• Product recommendations – You should provide product recommendations based on the shopping habits of your customers. This will help you to improve your sales.
• Quick order processing – This is the best way to improve the shopping experience of your customers. This will not only save their time, but also encourage them to order items in a bulk quantity.
• Offer bulk discount – You can easily accelerate the purchasing process by offering bulk discounts to your customers. You can also include coupon codes and other special offers to engage your customers.
• Relationship management - Relationship management helps you to improve the experience of your valued customers, focus on online and offline marketing efforts and provide them more personalised services. This will establish your brand image and allow people to become your loyal customers.

These figuratively invaluable elements can significantly improve the shopping experience of your customers. So, don’t just burn the midnight oil, integrate these website elements to overpower your competitors and enjoy success. Quick facts:

• Amazon’s website has 94 million visitors per month.
• 77% of men and 68% of women shop during their lunch hour.
• 72% of women look online for apparels and lingerie.
• Two-thirds of 50 plus Americans buy from e-retailers.

PowToon is one of the best tools for business promotion. It helps to make animated videos and presentations that can transform any business. Online specialists recommend using such versatile and dynamic platforms to improve customer bases, attract new users as well as improve brand visibility. Here are a few suitable reasons to use PowToon for business promotion:

• For better pitching – PowToon helps to create highly interactive videos and presentations. You can use high quality visual, audio and dynamic environments to convey your message efficiently.
• Create ads (tell your story) – You can use PowToon to create short ads for your products or services. You can illustrate your product’s features and benefits in a convincing and stylish manner to encourage your customers to engage.
• Integrate video to your home page – For better website usability and functionality, business owners integrate PowToon videos on their home page. This helps them to improve their user engagement as well as their overall conversion rates.
• Explain your service – If you want to explain your service in an effective and professional way using high quality content and animation, you can use PowToon. In fact, you can easily target your audiences in a better way through your explanatory videos.
• Product overview - You can use feature rich PowToon to launch your product or explain its integral benefits and characteristics. This is an interactive and dynamic method to create product videos.
• Training guides - You can create training guides for your customers with the videos. You can create descriptive videos using PowToon to grab the attention of your visitors.

You can take advantage of this cost effective medium to spread your business messages and engage visitors. Statistics also show that videos and presentations can dramatically lower the bounce rates and accelerate conversion rates. Quick facts:

• YouTube reports that mobile video consumption rises 100% every year.
• According to Unbounced, a video on a landing page increases conversion by 80%.
• 90% of users say that seeing a video about a product is helpful in the decision making process.
• 75% of executives watch work related videos on business websites at least once a week.

Tips to smartly use PowToon:

• Design beautiful slides.
• Choose an interesting topic.
• Use short sentences.
• Create a short story.
• Exhibit your value proposition.
• Follow the trends.
• Use humour.
• Create a short video or presentation.
• Share your videos and presentations on social networking sites.

Conclusion Create imaginative presentations and videos for your customers and business partners so that they can easily learn more about your products or services. So, invest your time, money and energy and create innovative videos and presentations to reap extensive benefits and rewards.

A run-of-the-mill digital marketing will take you nowhere. In today’s environment, business owners need to use the most effective and advanced tools to help their cause. In other words, thinking out-of-the-box is the order of the day. Hence, you have to keep on exploring new tools so that you can beat your competitors. Here are a few advanced tools that can help businesses to acquire new customers as well as accelerate their businesses:

• BuzzSumo - BuzzSumo is one of best tools to check the sharing statistics of a particular search term. This insightful tool also helps you to find out the most prominent authors in your particular niche. In addition, it has many more features that can add value to your content, which in turn can increase conversions.
• Content Marketer – If you want to increase traffic to your blog, you can use the Content Marketer tool. It helps you to be more efficient and effective in your content promotion efforts.
• MailLift – This is a handwritten letter service that is specially built for sales and marketing purposes. This is one of the best ways to thank your customers and encourage referrals as well.
• MailChimp – This is an online email marketing solution that helps in managing subscribers, sending emails, and tracking results. Its robust marketing automation ensures that your emails get to the right people at the right time.
• Piktochart – This is one of the best infographic design applications that help to create beautiful and high quality infographics. You can make product or industry related infographics to improve the overall understanding of your users.
• Prefinery – This is a viral customer acquisition platform for product launches and closed beta programs. It is also helpful in sending automated and personalised emails.
• Qualaroo – This gives marketers a comprehensive solution for collecting and acting on visitor‘s insights to improve a website’s performance. It helps you to understand your customers and target your visitors more specifically.
• Optimizely – This is one of the best tools to measure the performance of a particular web page. On the basis of the outcome you can improve the appearance of your web page and make it more productive.
• PowToon - PowToon helps to make interesting videos and presentations that can transform any business. You can use it to explain special features of products or services and help your customers in an interactive manner.

These advanced tools are essential to improve online marketing efforts and gain organic search visibility. All these tools are highly effective, revolutionary and can help you to enhance your customer base and improve your brand image. No doubt, these tools can easily steer your ship towards success...

Conversion rate optimisation (CRO) is the process of optimising your landing pages and overall design of website to raise your conversion seamlessly. Professional SEO experts and digital marketing evangelists understand the concept of conversion rate optimisation. They apply it to low performing websites to improve their online sales. They use various modern CRO techniques to convert visitors into leads or customers. Here are a few tips to improve the conversion rate of your website:

• Reduce unnecessary fields in your contact form - Eliminate unnecessary fields in the contact form to avoid wasting your user’s time. This will make their life much easier and improve their overall experience.
• Use CTAs – Most business owners use red colour CTA buttons on their websites. You must use contrasting colours according to the theme/layout/background of your website to improve your CRO.
• Add a video – To make your website interactive and impressive, integrate a video to your home page. This will improve your conversion rates as well as lower your bounce rates. You can make instructional or informative videos.
• Write clear headings – Headings are the most noticeable elements on a landing page. So, write clear, precise and optimised headings across the web pages.
• Display your phone number – Always add your phone number in your homepage header to add credibility to your website.
• Give something "Free" – You can give a free e-book or e-guide or an access to the whitepaper section to your users. This is the best way to increase conversions.
• Add “Real” Testimonials – Most business owners use fake testimonials on their websites, which create a wrong impression. Always add real testimonials to make your website authentic. Your testimonials should have full names, bio’s and pictures of your customers for lasting impressions.
• Display your awards – In order to stay ahead of your competitors, proudly display your recognitions and awards on your website. This will add value to your website and make it authentic.
• Highlight your uniqueness – This is the most important aspect of any business website. Business owners should exhibit their value proposition to gain maximum advantage.
• Add security certificates and badges - In order to gain the trust and confidence of your customers, add security certificates and badges to your website. This assures users that their personal information is safe and protected.

These meaningful insights are highly useful to make a website competitive and productive. These conversion rate optimisation tips will make your website more impressive and even more profitable. Quick fact:

• About 75% of businesses have problems finding suitable expertise for optimising their landing page.
• More than 90% of visitors who read your headlines also read your CTA Copy.

Nowadays, lots of business owners like to handle their own online marketing efforts online. They use countless resources and techniques for learning about search engine optimisation (SEO) and implementing its strategies to achieve the top rankings; however, only a few businesses manage to successfully do it. Of course, SEO demands a significant amount of time, knowledge, skills and efforts to establish flawless online presence. By utilising exceptional tools, techniques and resources, it is possible to gain top rankings.

However, it must be noted that SEO is not just about improving the visibility of your website. It’s also about making your website better for your customers.

Here are a few time tested SEO tips to improve your website's organic visibility:

• Always create original content – Fresh content is like a breath of fresh air to your customers. It attracts both the search engines and customers to a website. Quality content is also rewarded by Google and helps a website to achieve higher rankings.

• Achieve more inbound links - An inbound link is a hyperlink back to your website from another site. This is the most reliable and time tested way of achieving visibility on the web. In fact, authoritative inbound links can do magic for your website and can increase its value over time.

• Always choose high search volume keywords – Experienced marketing experts always choose high search volume keywords to gain the maximum amount of traffic to their website. You must choose targeted keywords for better website performance.

• Understand your competitors’ marketing strategy – You must analyseyourcompetitors and understand their marketing strategies. This will give you a clear understanding of what metrics are important for your website. This will help you to devise an ideal marketing strategy and make more intelligent business decisions.

• Follow SEO best practices – SEO is a very significant strategy; you must use it wisely to promote your website as well as attract new customers. SEO will make your website better, usable, flawless, visible and reliable. In fact, it will also help you in converting customers.

So, use these tips to improve your site’s performance and visibility of your business on the web.

Quick facts:

• 61% of CMOs say search engines are an effective marketing channel.

• 75% of SEO is off-page and 25% is on-page.

• Persuasive Meta descriptions under 155 characters increase click through rates.

When it comes to establishing trust, business owners believe in creating content that lasts forever. However, they often create short lived or seasonal content that fails to attract customers; as a result of which businesses lose their battle over time. It doesn’t matter how compelling your content is, if visitors bounce from the website due to any reason, it will suffer eventually. Hence, the best solution is to create engaging and evergreen content that remains on the web forever.

Here are a few useful tips on how to write evergreen content to promote your business:

• Write relevant content – Some websites provideahuge amount of content to their customers as a result of which going through it becomes quite boring and difficult. Customers fail to understand the real thing and leave the website. You need to write specific content that is relevant to your business.

• Answer queries – Your content must solve the critical issues and clear the doubts of customers. You should provide them with "tips", "ways" and "techniques" to solve a particular problem. This is the best way to develop evergreen content that will remain effective forever.

• Helpful information – Provide helpful and useful information to your customers.You should write relevant "user manuals", "how to articles", "guides", "tutorials", "white papers", "case studies" and other documents to assist your customers.

• Use videos – In order to make your content evergreen, you must create videos on appropriate topics and integrate them to your website. This will decrease the overall bounce rate and engage the maximum number of users. No doubt, videos are the best and easiest way to make content more interactive.

• Use facts – Always usefacts, figures, statistical data and research studies to make your content authentic. If you want, you can provide sources for further references.

• Write case studies – Case studies help you to show your original information source and your effectiveness. This will maintain your presence on the web forever.

• Cover various issues – If you want to remain in the market, write on various business and industry related topics, current trends and future scenarios. Also, never forget to update your content.

There are many ways to create engaging and evergreen content that can help businesses to grow and prosper. Business owners must choose the best and the most relevant ways to create content in order to reach out their audiences. So, achieve a significant position for your business by creating evergreen content for your users.

The Keyword Planner is a part of the Google Adwords advertising platform, which is designed to research and analyse lists of keywords. This tool ishelpful for SEO professionals as it provides an accurate data based on a specific keyword. In addition, it shows keyword ideas, average monthly search volumes and search volume trends. No doubt, it has successfully simplified the process of SEO. Google also updates it from time-to-time in order to help people.

Let’s look at a few milestones in the evolution of Google’s keyword tools:

• In 2005, Google launched the AdWords Keyword Suggestion Tool.

• In 2010, Google rolled out an update to the Keyword Tool.

• In 2013, Google launched Keyword Planner, which combined Traffic Estimator and Keyword Tool. With that change, Keyword Planner became accessible only through AdWords.

This evolution shows that Google has always tried to update its tools to improve the understanding of its users. These updates have made it even more powerful and accurate when it comes to monthly search volumes.

However, with its new update, some shockingly critical elements have emerged, such as:

“Users can no longer separate the data for keyword variants, such as plurals, acronyms, words with spaces and words with punctuation.”

It will not provide the exact average monthly searches; instead, it will provide a range, which may be quite confusing for SEO professionals.

Is it a problem?

It is a big problem for SEO professionals because now they will not be able to obtain the accurate average monthly searches. Of course, it is a surprising move of Google, which may stun its users. Users may complain about this and might show their frustration. What about you?

Yelp is the most effective platform that connects people with local businesses. It provides you with a set of tools to showcase your brand in a professional manner. A Yelp business account allows business owners to connect with their customers. It is a must for local business owners who want to take significant advantages and establish their brand in a professional manner.

So, if you are a local business owner, and still not using Yelp, use it now.

Quick facts:

• About 23 million unique visitors visited Yelp via the Yelp app and 69 million via mobile web in Q2 2016.

• Yelpers have written more than 108 million reviews as of Quarter 2 in 2016.

Here are a few effective ways to use Yelp to improve the performance of your business:

• Study profiles of your users – It is always good to search Yelp for your local competitors. You need to navigate through their profiles to gain beneficial insights. Analyse the patterns of your competitors’ activities and the way they create their profiles.

• Always complete your business’s Yelp profile – Complete your business’s profile to provide as much information as possible to your users. Include your name, category, street address, and other important notes about landmarks. Your basic information should be foolproof and accurate. Upload high quality photos for greater visibility.

• Write about your business (tell your story) – Local business owners should write about their companies and their operations in a convincing, professional manner.

• Create a photo gallery – If you want to stand out, use high quality business related images to attract customers.

• Value your customers’ reviews – Positive reviews on Yelp are very important for business owners. In fact, they add a great amount of social proof and credibility. This will eventually improve your customer’s experience.

• Respond to reviews (both privately and publicly) – Business owners should respond to any review placed on their business profile. You should also thank the reviewer for their valuable feedback.

• Use Yelp’s dashboard - Business owners must use the dashboard to track and understand the improvement. Use it to track users’ views and customer leads. This is the best way to achieve business insights.

• Use Free Tools - Yelp provides you with a free suite of tools to connect you to the Yelp community.

So, make wise use of Yelp if you want to achieve high quality traffic.

Quick facts:

• Every business owner (or manager) can setup a free account to post photos and messages for their customers.

• You can access Yelp via iPhone, Android and much more.