• Looking for better social media marketing tools and techniques?
• Do you want to build your brand through social media marketing?
• Do you want to boost your business and measure results?
• Do you want to use trending social media sites?

Businesses need to learn the rule of social media marketing to improve their competitive edge. They need to explore the latest ways to market on Facebook, Instagram, YouTube, LinkedIn, Twitter, etc. as well as to improve their visibility and reach. Here are a few social media marketing strategies for them: Statistics:

• Nearly 2.1 billion people have social media accounts.
• There are around 1.65 billion active mobile social accounts.
• There are nearly 1.4 billion Facebook users.

Social media marketing can help businesses to:

• Generate leads
• Build brand
• Influence customers

So, use of right tools and right techniques of social media marketing is key to success. Have a feasible plan Most businesses fail to achieve success on social media because they do not have a feasible plan of action. Generally, businesses use greater number of social media platforms for brand visibility and traffic. Post regularly For great result, you should follow a posting schedule so that you can publish your content regularly. Tips:

• Post your content regularly.
• Post according to the platform’s guidelines.
• Listen to your fans and followers.
• Analyse the performance and extent of your posts.

Share relevant content You should always share content, quotes, news and other details relevant to your business. They should be interesting and useful for your users. Tips:

• Never post blindly.
• Post according to the interest and preference of your audiences.

Use social media management tools Use high quality social media management tools to manage multiple accounts and post regularly. This will also help you to streamline your operations. Tips:

• Track and measure results.
• Use dashboard to monitor trending topics.

Post images Good number of images, videos, infographics and presentations improves readability as well as make your posts viral amongst fans and followers. Tips:

• Use greater number of images, if you are using Pinterest and Instagram.
• Post your company’s images.
• Post upcoming events, company related news and achievements.

Use A/B testing Use A/B testing to check and improve your titles, descriptions, call-to-actions and images. This will help you to improve your business’s visibility. Measure and analyse Statistics:

• According to sproutsocial.com, over 40% of businesses don’t track their social media ROI.

It is important to measure your social media marketing efforts and analyse results. This will help you to measure your post’s rate of engagement. Tips:

• Analyse impressions and engagement on Pinterest.
• Monitor Likes and comments on Instagram.

Interact more For better communication, interact with your fans and followers on a regular basis. Answer their queries and engage them. Tips:

• Watch your competitors.
• Try to monitor their most popular posts.
• Share discount codes with your followers.
• Use keywords in your posts.
• Never create promotional posts.

These strategies will help you to improve your presence across all social media channels.

Today, more and more businesses use internet marketing to enhance their customer base. However, due to lack of knowledge and skills most marketers fail to utilise analytics. Here are a few well-known analytics tools that must be used: Facts:

• Most of the marketers believe that using analytics is the way to go for improved cost-effectiveness, transparency, and access to critical data.
• Measuring traffic and sales should be on the priority list when it comes to accessing analytics.
• Successful marketers use a combination of analytics platforms to convert browsers into buyers.

Google analytics Google Analytics tool is easy to install and manage. It offers comprehensive information and actionable insights related to a website.. Marketers can use it to analyse the performance of their sites and track visitors’ information. Facts:

• It is easy to track bounce rate, time on page, and exits with the help of Google Analytics.
• It is easy to set goals for your website with the help of Google Analytics.
• Marketers can view audience and acquisition report to learn more about their websites’ impact.

Tips:

• Use Google Analytics to know about your top performing pages.
• Use goal funnel to check users’ behaviour.

Clicky Clicky is one of the most popular and easy-to-use analytics platforms that help you to monitor and analyse your site’s real time traffic. Use it to extract complete details of your users. In addition, Clicky also helps you to see heat maps for visitor’s sessions. One of the biggest advantages is that it offers Split-testing and A/B Testing features also. It helps you to streamline promotional activities. Facts:

• Clicky is all about real-time data.
• It provides up-to-the-minute analytics.

KISSmetrics It is another analytics platform that provides comprehensive real time details of a site. It offers great number of features that help you to identify your websites’ strong and weak points. Its innovative and intuitive interface allows you to fine-tune your website. Use it to  improve your website’ conversion rates. No doubt, it’s a simple tool to use. Facts: KISSmetrics helps marketers to increase conversions and improve business growth. Chartbeat This is one of the best platforms to measure performance of websites and blogs. It provides actionable insights into the business. It is all about knowing your audiences. It gives you real-time data so that you can adjust your marketing strategies. It is quite helpful to analyse the growing trend amongst visitors. It is easy-to-use with great interface. Mint It is a renowned server-based web analytics tool. It is used for tracking traffic trends, HTTP referrers, and search trends. Marketers can track total number of visits, searches, pages, and repeat visitors, too. No doubt, it is one of the most advanced analytics tool that can improve business strategies. Its interface is attractive, robust and useful. This tool has several features to use. Conclusion To receive detailed qualitative as well as quantitative information of your website use any one the above mentioned analytics tools.

• Do you use blogging to promote your business?
• Do you want more engagement on your blog?
• Do you want more traffic for better revenues?

Today, top business leaders, online marketing strategists, business executives, and social media marketers use blogging to connect with their customers in real time. Here are a few techniques to improve your blog’s overall traffic: Identify your audience Research your audience before writing a post. This will help you to reach a larger audience and grow your traffic. Tips:

• Analyse and understand the social media activity of targeted users.
• Understand their problems and issues.
• Try to inspire your readers and show them the right path.
• Conduct a competitive link research using an Open Site Explorer.

Conduct comprehensive keyword research Use the finest tools to research and extract relevant keywords and key phrases. Try proven keyword research tools, study competitors, analyse Amazon search results and other useful techniques to choose the best suitable keywords. Tips:

• Use different word combinations.
• Use exact match keywords.
• Take keyword ideas from SEMrush.
• Use Quintura to visualise related words.

Content For better results, make your blog's content SEO-friendly. Optimise your blogs according to your keywords to attract more and more traffic. You need to use a blogging platform that is not only SEO friendly, but also supports your activity. Tips:

• Use Wordpress, Drupal or Joomla for blog optimisation and content management.
• Choose mobile-ready designs and themes for your blog.
• Use Technorati, Google Blog Search, Google Trends, and Google News to find trending topic.
• Monitor ProBlogger and Performancing regularly.
• Use rel=author to establish yourself as an author.

Install Analytics In order to measure your efforts, integrate analytics code into your blog because this will help you to analyse traffic sources and locations of your users. Monitor the sources that are sending the maximum number of readers. Never ignore Analytics because it can take your blog to new heights. Tips:

• Track your best blog posts and try to develop such posts.
• Remove fake traffic in order to study the real traffic.
• Customise your dashboards according your objectives.
• Always Measure the rate of engagement.

Add Graphics To increase the overall traffic, include quality graphics, videos, examples, case studies and slides. This will make your blog interactive and visually attractive. Tips:

• Acknowledge or link back to the original image source.
• Use interesting and engaging images and videos.
• Publish articles in local blog directories and magazines.

Join communities Join social communities where you can find the maximum number of readers. For better results, join StumbleUpon, Pinterest, Tumblr, and Reddit. These platforms have millions of users. Tips:

• Understand rules, formats and etiquettes of sharing on these platforms.
• Tailor your content according to the platform for better yields.
• Engage users by sharing your blog posts.
• Give credit to other bloggers and build a healthy community.
• Find new guest blogging opportunities.
• Participate in QA sessions.
• Submit your blogs to blog aggregators such as Alltop.
• Check out the profiles of influential authors and customise yours accordingly.
• Promote your post to the maximum number of media outlets.
• Try to obtain backlinks from .edu resources.

Earning good traffic is not difficult; just maintain discipline.

Some business owners believe that launching an e-commerce store is easy. In fact, they do not understand the ins and outs of SEO. There are people who cram their websites with tons of plugins, tools, videos and extensive coding to achieve high rankings. However, they are nowhere.  The reason being their websites are stuffed and taking too long to load. Online customers do not have much time to waste or to wait for websites to load; they jump to the next website and never come back. As a result, websites lose their credibility and fail to achieve desired rankings. Therefore, it is important to keep a website simple. Facts:

• Faster page load speed delivers better user experience.
• 47% of consumers expect a web page to load in 2 seconds or less.
• Page load speed boosts revenue for retail giants.
• Various factors contribute to rank a website and page load speed is one of them.

Now, the question arises how to make a website fast? The answer is simple; keep it as simple as possible. Here are a few techniques to improve the page load speed of a website: Upgrade server for better performance If your website is dynamic and contains thousands of pages, upgrade your server immediately. Dedicated servers are the best because they help a website to load faster. Tips:

• Consult your developers and hosting service providers before upgrading your server.
• Check the speed of your existing server.
• Monitor logs closely after making server changes.
• Choose high-end servers to optimise performance and prevent downtime.

Choose simple themes Some website owners choose complex themes, which load slowly. Choose a simple theme and check its loading speed before implementing it. Tips:

• Choose simple WordPress themes for your site.
• Select a theme that is responsive, lightweight and updates frequently for better functionality.
• Go for themes that offer unlimited lifetime support, and useful tools.
• Use https://developers.google.com/speed/pagespeed/insights/ to check your site’s speed.

Tracking codes For better speed, use a few tracking codes on your website. Of course, tracking codes are important to measure the performance of websites; however, using too many is a bit risky because they prevent sites to load faster. Tips:

• Use important tracking codes only.
• Try to place tracking codes at the bottom of a page.

Embed fewer videos Sometimes, marketers embed too many videos on their websites, it makes their website slow. So, you must embed a few videos on your website. Fact: Videos use iframes, which slow down a website. All these techniques are helpful in optimising the page load speed of a website. So, use them according to your site’s parameters.

It comes as no surprise that the internet is updating. Users across the world access internet in a great number of ways. Hence, it is no surprise that they use their smart phones for this. Therefore, it is essential for business owners to transform their websites into mobile friendly websites and optimise them in order to improve the overall experience of users. "Mobile-friendly websites provide a better user experience". "Google introduced mobile-friendliness as a ranking factor for search engines on April 21, 2015." Here are a few tips to optimise your mobile–friendly websites: Configuration According to Webmaster’s Guidelines, there are mainly three types of mobile site configurations:

• Responsive Web Design
• Dynamic Serving
• Separate URLs

The most popular being responsive web design because it renders display according to the screen size. Facts:

• Responsive design is a Google’s recommended design.
• Responsive web design (RWD) is a setup where the server always sends the same HTML code to all devices.
• Responsive design ensures a quality user experience.

Tips:

• Understand the features of different devices (tablets, mobile, Multimedia phones, etc.)
• Choose responsive design because it requires less engineering time and requires no redirection.

Content Organising your content is critical. Hence, keep your content precise but complete in terms of information. Tips:

• Keep your content short.
• Write concise and readable paragraphs.
• Choose a simple layout.
• Never forget to add call-to-actions (CTA).
• Replace plain lengthy text with bullets.

Font You should adjust your font size according to the devices. Use standard fonts that are easily readable. For better readability, keep your font size consistent across the site. Tips:

• Never use clumsy fonts.
• Pay attention to font sizes and types.

Interactive elements (CTAs, banners, ads, etc.) Always understand different devices before using interactive elements. Use CTA icons rather than tiny links. Understand the guidelines and adjust your interactive elements accordingly. Tips:

• Include large icons.
• Incorporate standard gestures, such as double-tapping.
• Avoid using flash elements across the website.
• Avoid using heavy codes.

Site navigation Always keep your site’s navigation simple and intuitive. You also need to remove unwanted text as well as icons to get rid of the clutter. For better usability, simplify your navigation bar and drop down menus. Visual content Use high quality visual elements, such as videos, infographics, images, and other visual art. For better visibility and interaction, replace lengthy text with suitable images. You also need to optimise these images and videos. Clickable phone number According to a study, 70% of mobile searchers use “The Call Button” in order to get in touch. So, use click to call feature. You also need to optimise page load speed to improve the overall experience of users. Statistics:

• If a mobile website takes longer than 3 seconds to load, 43% of your visitors never return.
• 83% of the #1 search results are mobile-friendly.
• 77% of search results on page one are mobile-friendly.
• 90 percent of consumer's mobile time is spent on apps.

According to Aberdeen Group, “A 1-second delay in load time can mean 11% less page views, a 16% decrease in customer satisfaction, and 7% loss in conversions”. So, in order to improve the mobile experience of users, you need to optimise it.

LinkedIn is a network of professionals and industry leaders and they use it to promote their brands. Even B2C companies take advantage of this platform to target their audiences. Since LinkedIn's audience and approach are different; it is important to use it carefully. Facts:

• LinkedIn works for B2B lead generation.
• Articles published on LinkedIn get positive results in Google.

Marketers use LinkedIn according to their varied business objectives. They often use it to:

• Convey their messages
• Establish their brand identity
• Create awareness  about products or services
• Carve a niche
• Establish social connection with audiences
• Recruit people
• Generate lead and much more.

However, according to some studies, LinkedIn is mostly used for branding. Big brands use it to empower their audiences. Statistics:

• According to LinkedIn, it has 107 million users in the USA alone.
• The average number of connections on LinkedIn is 930.
• 71% of online marketers use visual assets in their social media marketing.

It is clear that LinkedIn is a professional platform dedicated to professionals; hence, you should share

• Industry related articles
• Case studies
• Whitepapers
• Survey results
• Job opportunities
• Ongoing trends
• Press releases, etc.

Tips:

• Use "Pulse" to promote your content and showcase your industry expertise.
• Share tips, opinions and thoughts to help your users.
• LinkedIn helps to enhance personal branding, so use it accordingly.

Formula of success Publish your content regularly to attract more and more audiences. Facts:

• LinkedIn is responsible for more than 80% of a business’s social media leads.
• LinkedIn is all about building a strong network.
• LinkedIn groups offer good networking opportunities.
• LinkedIn’s publishing platform has enormous potential.

As LinkedIn is a powerful publishing platform; you should focus on creating quality content.  For better result, you should also try LinkedIn Ads. (Tip - Run sidebar ads or promote posts with LinkedIn Ads.) A Few techniques to achieve success through LinkedIn:

• Carefully create your professional LinkedIn profile.
• Describe your company in a better way.
• Regularly publish articles on LinkedIn Pulse.
• Ask employees, business partners, and clients to be active.
• Create a LinkedIn Group.
• Use LinkedIn for B2B marketing.
• Share your content with customers and prospects.
• Focus on educating people, not sales.
• Ask for recommendations via LinkedIn.
• Use plugins such as Jobs You Might Be Interested In, Alumni Tool, LinkedIn AutoFill, etc.
• Use a powerful social media dashboard to handle your account efficiently. (This will help you to schedule as well as publish content, engage with users and monitor incoming messages from one location.)

Last but not the least, track and monitor trends on LinkedIn to devise your strategy accordingly. So, include LinkedIn in your marketing strategy to generate leads.

Worldwide online businesses strive to achieve high traffic and conversions; however, it is quite difficult to achieve. They use advanced marketing automation platforms, strategies and techniques; still failing to achieve the desired results. The reason could be anything from poor execution of marketing strategies to wrong selection of platforms. To sustain in this fiercely competitive world; it is essential to plan an online marketing strategy keeping in mind audiences, rather than modern tools and techniques. Here are a few techniques to improve traffic and conversions: To achieve traffic, you should publish well-researched content. However, creating content is not everything; you need to promote it wisely on the most powerful platforms. For results, use "Medium” to publish your content. (Medium is a community of readers and writers, offering unique perspectives on ideas large and small.) "Flipboard" is yet another effective content publishing platform for marketers. Upload all your articles and blogs here to improve the access. Facts:

• Medium has 12.5 million unique visitors in a month.
• Flipboard has over 90 million hits per month.

If you are still to use Twitter, use it now, because it is possibly the biggest social networking platform. Use it to create buzz. Facts:

• Twitter is a perfect content sharing and curation platform.
• Global marketers use Twitter for instant communication.
• Twitter has 310 million active users per month.
• 37% of Twitter users buy from a brand they follow.
• According to Twitter, including photos in your Tweets can boost Retweets by 35%.

According to a study, tweeting every fifteen minutes instead of thirty led to the following:

1. Increased traffic by 31%
2. Engagement up by 89%

Tips:

• Tweet your blog posts, articles, industry news and more for greater leads.
• Post images of your business or people enjoying your business.
• Try to build relationship with people.
• Share videos on your accounts such as Twitter, Facebook and LinkedIn.

  Today, many marketers struggle to develop suitable content and often complain that their content loses its sheen overtime. Therefore, write evergreen content. To make your content evergreen, you need to include facts, figures, statistical data and research studies. You also need to provide "user manuals", "how to articles", "guides", "tutorials", to your users. If possible, create videos, slide presentations, etc. Facts:

• Evergreen content remains relevant for long.
• Slideshare has more than 70 million users.
• Case studies are a popular form of business article.
• Use powerful automation and reporting tools for better control.

Managing multiple social networks is a difficult task; therefore, as a marketer, you should use top marketing automation tools to make your task easier. You should use HubSpot, Pardot, Marketo, etc. to drive more traffic. Facts: Marketing automation tools help in:

• Lead Management
• Email Marketing
• Building and maintaining Relationships
• Customer Base Marketing
• Mobile Marketing
• Aligning marketing and sales activities.

All the above mentioned techniques can accelerate your traffic and conversions. So, adopt them and enjoy the flavour of success.

Today, most businesses struggle with negative reviews, bad feedbacks and other types of defamatory statements posted by customers on social sites. This sort of criticism not only affects a business’s image, but also its revenue. Therefore, it is important for online businesses to take serious steps to curb such type of criticism. Facts:

• 65% of global respondents trust online search engines while conducting research on a business.
• Over 90% of all online experiences originate from a search engine.
• 92% of North American consumers read online reviews to learn about a business.

If your brand is struggling with negative reviews, consider the following strategies. Contact the source If you find negative reviews, comments or feedbacks on a site, immediately contact the owner of that site for their removal. If possible, ask them to remove the entire comment/article along with the links of your website. This will save your website and improve its rankings as well. Tips:

• According to a Search Engine Watch report, a Wikipedia page is the top result of half of all searches conducted, so a reputation management strategy should always have a Wikipedia plan woven within it.
• Closely monitor industry blogs, social networks and review sites.
• Indentify the best tools, techniques and platforms to communicate with users.
• Improve your communication.
• Use videos to enhance your online reputation. (Syndacast predicts that video will account for 74% of all online traffic in 2017).
• Always try to cultivate a positive reputation by providing fast service.

Improve your social media presence According to Pew research, 65% of adults use social media sites. If you want to defy the effect of negative comments, make sure your business has effective social media profiles on many social sites. It must be noted that people pay close attention to Twitter, Facebook, and LinkedIn profiles of a business. This will push defamatory comments and improve your website’s rankings. Tips:

• Create your business profiles on Twitter, Facebook, LinkedIn, Google+, Youtube, Pinterest, and Instagram.
• 94% of B2B marketers use LinkedIn to distribute their content.
• Users spend about 21 minutes per day on Facebook.
• 91% of retail brands use two or more social media channels.
• Build relationships with users.
• Optimise your social media profiles for better results.

Publish high-quality content Your content can distinguish your business and improve its credibility in long term. This will also help your website to outrank negative comments or articles posted by dissatisfied or fake people. Tips:

• Try to provide in-depth and analytical industry related articles, which can show your industry expertise.
• Use SEO and SEM.
• Use articles, blog posts, videos, tweets, images, and press releases.
• For the maximum benefits, publish your analytical articles on the top publishing platforms.
• Publish guest posts for good results. (Target top news websites and industry blogs)
• Try to request genuine positive reviews from satisfied customers.

Use Yelp A Yelp business account allows online businesses to connect with their customers. It is an opportunity for local business owners to establish their brand in a professional manner. Statistics: 

• About 23 million unique visitors visited Yelp via the Yelp app and 69 million via mobile web in Q2 2016.
• You can access Yelp via iPhone, Android and many more.

Tips:

• Create an impressive business profile.
• Try to build trust and respect for your online identity.
• Complete your business’s profile to provide complete information to users.

Facts:

• Online reputation management is a time consuming task.
• Most business owners neglect negative reviews.
• According to a research, 86% of people hesitate to buy from a brand that has negative reviews. (Source: Business2Community)

Conclusion So, invest your time in online reputation management (ORM) to protect your brand.

Most online business owners know that a well-designed SEO strategy plays a crucial role in overcoming challenges. It also helps them to attain expected traffic and rankings. However, designing a perfect SEO strategy is quite difficult if you want to expand your business globally. Here are a few SEO techniques to follow in order to gain success: Conduct a detailed keyword research Keyword research should be the first step for any SEO campaign. Without researching a specific set of keywords, it would be difficult to rank a website. For better promotion, use both short and long-term keywords for your website. It is always better to analyse your competitor’s keywords to understand the current market trends. Tips:

• Use keywords having high search volume, to attain high volume of traffic.
• Use Keyword Planner to choose the best combination of keywords.

Create high quality backlinks In order to achieve high quality backlinks for your websites, try to:

• Create invaluable resources
• Generate links from reviews
• Create compelling posts
• Write press releases
• Create infographics and videos

Facts:

• Publish newsletters in order to increase your site’s traffic as well as backlinks.
• Content marketing is a fundamental link-building approach.

Audit your link profile regularly It is essential to monitor your link profile on a regular basis for any low quality links. Keep good links only and remove suspicious links in order to make your profile clean and effective. Tips:

• Use Majestic SEO tool to download all links.
• Monitor your competitors’ backlinks to adjust your link building tactics.
• Use Google search console to find and fix title tag issues.

  Create awesome infographics Infographics are one of the best tools to drive traffic. So, create beautiful and factual infographics for better search results. Tips:

• Include infographics and videos in your articles.
• Easel.ly is a tool that allows people to create attractive infographics.
• Infographics generate more social shares than an average text-based blog post.
• According to the Social Science Research Network, 65% of people are visual learners.

Link Google analytics with search console This is one of the best ways to analyse your site’s overall performance. Most people do not understand the process; however, it is quite simple. (Ref: https://serps.com/library/guide-google-analytics-google-search-console-integration) Try to improve your site’s CTR According to several online researches, websites having buttons instead of simple links have greater click-through rate (CTR). Therefore, use colourful buttons in your emails, newsletters and across your site to improve click-through rate. Facts:

• Content marketing is the backbone of successful online marketing.
• Search Engine Optimisation (SEO) is the most effective tool for lead generation.

Perform A/B tests   A/B testing is a process of comparing two versions of a webpage or applications to determine which one performs better. Perform it to collect relevant data, identify goals, run experiments as well as analyse results. Tips: Use these A/B testing Tools for better results:

• Unbounce
• VWO

Statistics:

• About 75 % of businesses have problem in finding suitable expertise for optimising their landing page copy.
• Using correct targeting and testing methods can increase conversion rates up to 300 percent.

So, make sure you use these SEO techniques for your website’s success.

In today's complex online business environment, it is quite difficult to attract traffic to your website. However, some businesses dominate their niche because they have invested in new online marketing tools. If you are a small business owner and unable to afford to invest on expensive tools, implement the following online marketing strategies to improve your site’s traffic as well as revenues. Fact: The success of a website can be judged on its ability to generate quality traffic. Use Pinterest Pinterest is the right social media marketing platform for online businesses. It has the ability to drive a huge amount of traffic to a website. In fact, it is a unique platform to entice users. It can also be used for regular promotion of content. Its layout allows marketers to create stunning images along with their content. No doubt, it is an excellent way to achieve organic traffic to your site. Statistics:

• Pinterest has 100 million active users.
• 93% of Pinners shopped online in the past six months.
• Nearly 2 million people save Product Pins to one of their boards every single day.

Tips:

• Make your website mobile friendly for Pinterest community.
• Add Product Pins to help users and improve traffic.
• Make more boards for better brand visibility.
• Always add text description to your pins.

Use Instagram Instagram is a great branding platform. It attracts the maximum number of mobile users. It allows businesses to improve their brands’ identity by sharing their business related images. Tips:

• Post pictures of company’s building, extracurricular activities, social activities as well as outings.
• Post creative images and videos for more engagement.
• Include hashtags in your post.
• Use "Websta" and "Repost" to repost your images.
• Use Instagram ads for more visibility and traffic.

Statistics:

• Instagram has 100 million active users.
• 60% of Instagram user login daily.

Plan and implement SEO   SEO helps your website to gain rankings as well as traffic in an organic way. It requires both knowledge and time to fine-tune a website to make it user and search engine friendly. Tips:

• Create quality backlinks for your website.
• Add infographics and videos to your website.
• Create invaluable resources for your users.

Statistics:

• 89% of customers begin their buying process with a search engine.
• The top challenges in SEO are link building (41%) and keyword research (39%).

Use Content marketing Content marketing is an effective and leading way to build your brand and increase traffic. There are endless ways to create better and interactive content. Tips:

• Always create informative, interactive, interesting and relevant content. (Update your content regularly.)
• Create videos, presentations, podcasts, e-guides and e-books for your users.
• Start a blog on your website to boost credibility and traffic.
• Invest in researches and online surveys to produce quality content.
• Use curation tools like Paper.li or Trap.it to store your ideas.
• Focus on trivia, quizzes, or other fun content to engage users.

Statistics:

• 42% of B2B marketers say they’re effective at content marketing.
• 60% of marketers create at least one piece of content every day.
• 69% of B2C content marketers create more content today than they were a year ago.
• According to a survey, 93% of B2B marketers use content marketing.

A few vital tips to accelerate your site’s traffic:

• Follow profiles of industry experts on Twitter.
• Make sure your business appears in Google Maps.
• Add Schema markup to your site.
• Live chat is a great tool for turning visitors into customers.
• Submit your website to Google News.

Finally, measure the impact of your online marketing by examining views and clicks. So, use these useful strategies and tips to improve your website’s traffic and sales.