Today, no company can deny the fact that content marketing is the need of the hour.  Content marketers often indulge in creating and distributing valuable content to attract and retain audiences. This helps businesses to increase their visibility.  Content marketing delivers absolute results and helps businesses to build their reputation. Here are a few content marketing tools used by marketers: Skyword This is  the most popular content production system, which helps businesses to optimise their content. In fact, it automates everything from content creation to measurement as well as analytics. "Skyword offers tools to make content marketing a sustainable business process". Skyword  makes businesses access a community of writers and videographers, an editorial team, and much more. You must use it to overcome challenges. Contently  This valuable platform helps you to create high-quality and relevant content, from blog posts to interactive multimedia projects. You must use this incredible platform to improve brand awareness.  Its "Document Analytics" tool helps marketers to track engagement across sales and marketing collateral. Scripted  If you don’t have  time for content marketing, use this platform to subcontract writing projects. "Scripted is an online marketplace that connects businesses with freelance writers". Trendspottr You must use this content marketing platform to identify trending information/topics across social media platforms. "TrendSpottr is a predictive trend intelligence platform used by global brands, marketers and PR agencies". You must use this advanced platform to optimise the performance of your content, crisis management, media planning, influencer marketing, market research, employee advocacy initiatives and much more. Woopra Use this real time analytics to track your customers' web and mobile activity, forms, emails, support tickets and more at one place.  It also allows you to measure campaign performance and improve its effectiveness. "Woopra empowers content marketers". You can connect Woopra with other online marketing tools to improve your work processes. Google Analytics Solutions  This is a set of efficient tools that helps marketers to use data to understand their consumers’ behaviour. Especially "Google Surveys" helps to get fast and reliable opinions from consumers across the internet. This eventually assists content marketers to develop content accordingly. "Google Analytics Solutions help businesses to thrive". Measuring your business against your competitors helps you to see the big picture. If you’re a business owner and want to use content marketing to influence users, use the above mentioned tools to achieve your goal.

For marketers and business owners, it’s important to embrace digital marketing. There are a large number of elements involved in digital marketing and business owners try to understand them in totality. If you want to have a successful digital marketing campaign, use effective and result oriented online marketing tools, such as: Moz  This is the most effective SEO tool to accelerate your digital marketing efforts. This tool has a great variety of features. "Moz saves time and streamlines your workflow". Its amazing ranking feature allows you to view global rank, competitors’ rankings and search for visibility score as well. In fact, it is one of the best tools for keyword research. Use it to fix any issue related to your website and optimise it to for the maximum yield. Tips:

• Use it to analyse page elements, general attributes, markup, link metrics, and much more.
• Use it to explore and focus on keywords and differentiate links by types.
• You can access and compare link metrics across all web pages.
• You can compare and study your Mobile vs. Desktop rankings.
• Use it to monitor weekly search engine keyword rankings for your website.

Lead Liaison Lead Liaison is a handy tool with ultimate features, use this to generate sales and engage customers. "Lead Liaison is a leading marketing automation and lead management solution provider". This marketing automation tool helps you to track visitors and assist you with content creation as well as social media marketing practices. "Lead Liaison is a simple, flexible and  productive tool". Tips:

• Use it to segment your database for targeted marketing.
• Use it to automate post-sales engagement.
• It helps to improve collaboration and enterprise workflow.
• Lead Liaison helps to build better relationships with prospects and customers.
• You can integrate it with CRM or email marketing applications.
• It also helps you to organise multiple applications and tools into logical groupings.
• Use it for real-time lead tracking and lead nurturing.

 Hootsuite Social media is the lifeline of digital marketing. Social media is all about interaction with customers. "Hootsuite is the fastest and smartest social media management tool with varied capabilities". Hootsuite is a proven and effective tool for managing social media campaigns. It helps to manage all of your social media profiles at one place. You can easily schedule your posts, monitor metrics and improve your social media marketing efforts. "Marketers use Hootsuite to magnetise new followers and boost their traffic". Tips:

• Use it to manage multiple networks and profiles.
• Use it to schedule social content.
• It also helps you to keep a track of social trends.
• Use its real-time analytics to improve your marketing efforts.
• Hootsuite has the ability to improve your brand’s reputation and reach.
• Hootsuite helps to explore and share content from trusted sources.
• You can integrate Hootsuite with many online marketing applications.

All the above mentioned tools will grow and improve your business. So, use them accordingly.

Business owners write high quality content and publish on the top publishing platforms to improve visibility. However, after certain point of time, they reach the saturation point and here begins the role of advanced SEO content writing tools for new ideas. According to studies companies can’t do without expert content marketing professionals. Here are a few productive SEO content writing tools: Google Keyword Planner People still believe that Google Keyword Planner is only used for researching keywords. However, "Embed and ingrain Google Keyword Planner into content writing processes to obtain the desired results". In fact, Google keyword planner helps you to choose less competitive but high volume keywords to write content. "Google Keyword Planner has become an essential element in an integrated content marketing approach". nTopic nTopic makes your content relevant and useful by providing recommendations. You must use nTopic API to remove unwanted/irrelevant keywords from your content. "nTopic is a valuable tool for writers".  SpyFu This is a productive tool that helps to perform competitive keyword research. All you have to do is to enter a keyword or domain of preference. Use it to track important variables, such as:  

• Analyse your competitors
• Find profitable and suitable keywords
• Outrank your competitors
• Track your paid and organic rankings
• Track backlinks

"SpyFu supports content marketing efforts". Word2Clean  This is the best tool to rectify your formatting errors (headings, paragraphs, lists etc.) Whether you’re writing ebooks or a blog post, use it to have a clean HTML format. Its automated process makes your document flawless, easy to read and digest. No doubt, it is the most supportive formatting tool for writers. " Word2Clean helps to add real value to documents". SEMrush  This is the most powerful and versatile competitive intelligence tool for online marketers. It helps you to research your competitors, and their SEO, PPC and social media efforts. In fact, you can also use it to write the relevant content according to topics trending on the web. "Companies that make use of this fast and convenient tool gain invaluable insights into their competitor’s strategy".  Scoop.it  This is the most popular, time saving and intuitive content curation platform. Use it to upload your own curated links and organise content. Scoop.it has both a free version and a paid plan, so, choose a plan according to your objectives. Tips:

• Use it to create better content.
• Use it to place, and publish your content at one place.
• Measure ROI from content marketing.
• Improve your content writing efforts and amplify your reach.

In a nutshell, these productive and inspirational SEO content writing tools can take your business to another level.

It is an established fact that incoming links give a website authority as well as improve overall rankings.  Apart from links there are several other elements that affect domain authority. Most people still do not understand the real attributes of a link and how it can affect a website’s rankings. Here’s the list of elements that influence link value: Anchor text  Most marketers think that anchor texts are not important; however,  it has its own value and helps a website to strengthen its overall structure. So, use anchor texts. However, if you can get a link without the desired anchored text, don’t hesitate to do so. Domain Authority  Domain authority plays an  important role in SEO. In fact, Google gives prominence and trust to those sites that have high domain authority. So, improve domain authority to gain rankings.  External Links vs Internal Links This is still a matter of debate and contention. In terms of SEO, both external and internal links are important. However,  internal links should be increased because too many external links distract users as well as pass on link juice, which can affect ranking. Relevance This is quite important. For example-if you have a blog on automotive engineering, provide links only to its relevant sites or blogs rather than to dog food or clothing sites.  Spam links  This is the most essential thing to focus on; never share your website’s link with any spammy or suspicious website. This will degrade your site’s overall value and may attract penalties from search engines. Tips:

• Always perform link audit at regular intervals.
• Never trust any spammy website.
• Stay away from link wheeling.
• Do not participate in link schemes.
• Stay away from paid links or malware.

"SEO tools’ demand has increase  by 200% over the past decade and continues to rise". Follow vs No-follow  It is a known fact "follow links" generate good value when it comes to page authority, whereas "no-follows" is used to generate traffic. For better results, focus on generating both. In this way, your website will become more authoritative and eventually generate better traffic. "For better rankings, you should have good number of follow links". "SEMRush is the most popular SEO and link tool in the world, followed by Ahrefs". Here are a few tools that will help you to perform link audit:  

• Ahref
• MozRank and MozBar
• Screaming Frog
• Wayback Machine
• SEMrush

"Lists posts receive 74% more links than any other content type". Benefits of link audit: Link audit improves the quality of existing links.

• It helps to find natural and spam links.
• It helps to identify and fix broken links.
• Avoid Google penalties.

Tips to improve link building efforts:

• Start a blog.
• List your site in trustworthy/authoritative directories.
• Write an excellent and useful guest post.

So, take care of these elements to improve the authority of your site and increase its rankings.

Businesses always rely on popular social media sites, effective online marketing techniques and tools.  They not only invest in paid marketing, but also take opportunity of widely spread tools. Here are a few techniques and tools used by successful online businesses: Publish relevant content  If you want to establish your credibility in the market and improve your sales, you need to develop high quality, industry specific and relevant content for your users. It is one of the best ways to gain traffic, improve conversions as well as increase a website’s visibility. You need to study your competitors and their content marketing techniques to write better and readable content. If you want to get repeat visitors, offer fresh and business specific content. Tips: Always write to inform and educate your customers.

• Write quality content to establish yourself as a growing company.
• Write relevant content to improve interactions with users.
• Publish content regularly to build your brand image and get useful links from authoritative sites.
• Aim to write content that can answer specific questions.

Use Medium (A great place to read, write, and interact)  Medium is an ideal content publishing platform for bloggers, which helps to publish content and make it popular in the community. This platform helps to attract quality traffic. Tips: Use Medium to reach new audiences.

• For maximum impact, add a profile photo and write a short (160-character maximum) bio for your Medium profile page.
• Add tags to your content.
• Add images, videos, and other media to your articles.
• Navigate the "Stats" to measure results.

Automate Twitter sharing  Twitter is excellent for sharing content and ideas. Use it to reach out to people directly. However, if you use it for business marketing, powerful tools such as SocialOomph can provide you with a simple automated solution. SocialOomph allows you to automate a wide range of tweets. (SocialOomph is a popular social media management tool.) Tips: Use it to post and schedule content.

• Follow people and extend your network.
• Try to track competitors’ fans and followers.
• Use Tweetcockpit to manage your Twitter accounts.

 Use Autopilot Autopilot is a flexible, scalable and easy-to-use software tool for multi-channel marketing automation.  Use it to automate your marketing, build customer relationships, reach new audiences, and improve your bottom line. Tips: Use it to acquire, nurture, and grow customers.

• Use it personalise your customer's experience.
• Use it to centralise and organise your contacts.

SumoMe  SumoMe is an extensive suite of free tools that helps to grow a website's traffic. The SumoMe tools are easy to install, flexible, robust and work on any site. Tips: Use it to grow your site’s traffic.

• Use it to grow your email list.
• Use it to view heat maps and analyse content.
• Use it to connect with email management software providers.

 Bonus Tips:  

• Schedule your Tweets ahead of time.
• Don’t underestimate the power of Twitter Video.
• Always track your engagement rate.
• Respond quickly to your customers.
• Improve your social listening skills.

Use the above mentioned tools and techniques to grow your business.

SEO has become an invaluable and holistic tool to drive growth. It is effective, flexible, productive and profitable for all sorts of businesses. However,  to identify and use effective tools is tricky. SEO helps to achieve leads and customers. According to certain online studies, SEO leads has a 14.6% close rate ,while traditional efforts such as print advertising and direct mail, has a close rate of 1.7% only. With the help of certain tools and techniques, you can help your business to grow seamlessly: Ahrefs – Keyword research "Keyword research is the basic building block for any SEO campaign". If you want to achieve success, choose the most suitable keywords for your campaign. Ahrefs’s Keyword research tool is wonderful to identify the best keyword. This tool provides valuable insights (such as Monthly search volume, Top countries where the keyword is searched, Cost per click, Number of search results, Traffic share per domain, and much more. In addition, this tool provides snapshots of the SERPs for your chosen search terms to improve your overall understanding.  SEMrush – Competitor analysis  Competitor’s analysis is vital for marketing.  It gives you a chance to get an in-depth understanding of your competitors. It enables you to choose  right keywords for your SEO as well as PPC campaigns. Use SEMrush’s Competitor analysis tool to receive real time updates and exact figures of millions of domains.  Use it to study display and video advertising analytics, channel wise expenditure strategy, backlinks, traffic sources and much more. Brandwatch – Social media monitoring  Use this tool to get insights into any topic. This tool makes it easier to gather customer feedback and uncover trends. You must use it to:

• Identify social media trends
• Identify potential crisis
• Take smart social decisions
• Stay ahead of your competitors
• Study data
• Chart and map your data
• Identify popular topics
• Determine the rate of engagement
• Analyse author’s demographics

You should also use it to analyse your brand’s reach and visibility. Outbrain – Amplify "Outbrain Amplify drives success for businesses of all sizes".  If you want to  achieve the maximum visibility of your content on the web, you must use Outbrain’s Amplify. This tool helps businesses to publish their content on the top platforms. In fact, worldwide business leaders use this platform to increase their reach. So, use these strategic tools to ensure success.

Social media marketing is the need of the hour; no wonder worldwide marketers use it to promote their businesses. However, there are still some business owners who find it difficult to:

• Devise social media marketing tactics
• Develop an editorial calendar for social media
• Decide the right tool for use
• Monitor and measure the effectiveness of their social media campaigns

Facts:

• Social media marketing offers a great opportunity to businesses to engage buyers.
• Social media marketing improves website’s visibility as well as its ROI.

Here are a few powerful social media marketing tools that can provide tangible results: Mention To gain success, use this easy-to-use monitoring tool. This tool helps you to track social mentions, analyse competitors, find influencers, as well as generate leads. Facts:

• 500,000 companies use Mention daily.
• Mention helps businesses to make smart decisions.

Tips:

• Use Mention to study your competitors.
• Use it to build your brand and protect it from potential harm.
• Regularly check it to know how your brand is perceived online.
• Extract automated reports to receive exclusive business insights and analyse performance.

Tint Use tint to develop unique content. This tool helps business owners create engaging stories and engage their audience. Worldwide marketers use it to integrate user generated content. Tips:

• Use tint to connect one or more social networks.
• Personalise your display (dashboard) according to your requirements.
• Alter your social media marketing strategy to add value to it.

Stencil Use Stencil to create social media posts, graphics, visuals, email images and much more. Facts:

• Stencil is the fastest, easiest and most efficient way to create visuals for social media.
• Stencil is the finest image editing program.

Tips:

• Use Stencil to create unique and engaging content.
• Install Stencil Chrome Extension for better effectiveness and agility.
• Use Pro version of Stencil to create as many images as possible.

Cayzu Cayzu is the most suitable cloud-based help desk software solution. It helps to manage customer service for small and medium sized businesses. Its features include ticket management, Facebook and Twitter integration, mobile apps, and much more. Its dashboard is intuitive and helpful. Use it to improve your customer service as well as business operations. To survive in the complicated digital world, it is important to use efficient social media marketing tools. So, use the above mentioned tools to stay in competition.

Proper use of SEO tools and extensions can help you to improve your SEO activities. Let’s find out how to use these tools and extensions to grow business productivity. Bitly  This is the most popular Chrome extensions that helps you to easily shorten, measure, and optimise your links and share them on social media directly from the browser. This extension is useful for all those who want to use social media platforms. Tips:

• Save content from your browser directly to your Bitly account.
• Create Bitlinks with your unique domain for extra advantage.
• Use bitly to send links directly via email.

BuzzSumo  Use BuzzSumo to view and analyse the most shared content; you can also use it to study top performing content formats on the web. Tips: Use BuzzSumo to share content via Facebook, Twitter, LinkedIn, Google+, Pinterest, etc.

• Use it to perform competitor’s link analysis.

MozBar This SEO tool helps you to streamline your SEO efforts. Use it to create custom searches, compare and analyse link metrics, highlight links and keywords, and much more. Tips: Use MozBar to view and validate authorship of a website.

• It is the best tool to view social metrics  of Facebook, Twitter, and Google+, etc.
• Pro marketers use it to perform extensive SERP analysis.
• This tool also helps to take meaningful and strategic SEO decisions.

Impactana  This Chrome toolbar offers information related to SEO, social media, and content marketing metrics. Use it to analyse click-through rate, backlinks, and time spent on each web page, etc. Tips: Use Impactana to find compelling and interesting content.

• Use this tool for brand monitoring as well as reputation management.
• Set up alerts in Impactana to receive email notification.

Bookmark Manager  Use this Chrome tool to organise websites. You can save websites, create folders, and add notes for further reference. You will be surprised to know that you can access your bookmarks from anywhere on all of your devices. Tip: Use Bookmark Manager to organise bookmarks into folders. Grammarly  Make your content easy to read, fluent, effective, and error-free with the help of this application. Grammarly can also fix complex grammatical errors, including subject-verb agreement, article, etc. ToDoist  This is an efficient task management application that helps you to streamline your projects and improve your performance. This tool helps you to connect and collaborate with employees. By the way ToDoist works seamlessly across more than 10 different platforms in 20 languages, Use these smart tools, applications and extensions to enhance your overall productivity.

Businesses always want to dominate search engine result pages and attract organic traffic; however, they often fail to strike the right balance. Here are a few SEO techniques that can help online businesses to gain rankings and traffic: Use of Infographics Infographics are the most effective medium of communication. They provide comprehensive information in simple graphical forms. If you are still to use infographics, use them now. Tips: Always provide facts and figures in your infographics.

• Use easy-to-understand infographics.
• Use high quality infographics creation tools.
• Promote your infographics to the maximum number of social sites.
• Use Canva to create high quality and informative infographics.

Creating  an attractive Profile Create an impressive profile of your business on social sites. It attracts business partners as well as customers. It helps your business to attract quality traffic. Tips: Always provide full business details from address to working hours.

• Optimise your business’s profile.
• Keep your profile up-to-date.
• Create a profile that can reflect your brand’s value.
• Provide links of other social media accounts.
• Use LinkedIn to improve your brand reputation.
• Create business profile according to the platform.

Taking  advantage of internal linking  Internal linking is the most overlooked part of SEO.  Use internal linking to improve users’ experience. In fact it improves rankings of certain keywords. Tips: Use relevant anchor texts.

• Use internal linking to help users to quickly navigate your website.
• Use internal linking to increase the visibility of a website as well as engage users

Guest blogging  If you have complete knowledge of your industry, you should embrace guest blogging. Guest blogging helps to: Educate and help users

• Influence market leaders and industry experts
• Improve website’s visibility and traffic
• Establish your leadership
• Build relationships with users
• Extend network, build solid portfolio and credibility
• Improve writing skills
• Build Domain and Search Engine Authority

This shows that guest blogging improves brand exposure and awareness. So, it goes without saying that you must embrace it to achieve success. Optimise your website Some marketers believe that optimising a website is a sheer waste of time, which is a wrong notion. It has its own advantages and can pave the way for unmatched success. Tips: Include keywords in title tag, URL and in image alt text for better visibility and traffic.

• Write unique content on every page.
• Optimise content.
• Build solid backlinks.
• Simplify site’s navigation structure
• Never ignore rich snippets.
• Remove 404 errors.
• Fix pagination issues

Write press releases  Modern marketers make their presence felt by writing press releases for their products, services and brand. Tips: Submit your press release to the maximum number of sites.

• Promote your PR on social sites.
• Write press releases to attract new traffic to the website.
• Publish your PR on the top PR networks to extend your site’s reach.

Use multimedia Use images, videos and infographics on your website to increase engagement and reduce bounce rate. It is also helpful in attracting new customers. Facts: According to study, relevant images increase the number of views by 94%.

• Images, videos and infographics make a website interactive and pleasing.

Tips: Integrate videos to your home page.

• Use high quality images to boost credibility of your website.

All these elements help to gain good rankings and organic traffic.

SEO is a dynamic process, hence businesses need to create a focused SEO strategy.  With so many emerging platforms, applications, techniques and tools, it is difficult to know which platform will dominate the future. Here are a few trends that may dominate SEO in 2017: Accelerated Mobile Pages (AMPs)  Accelerated Mobile Pages is an open-source protocol that allow webmasters to create pages that can be instantly loaded on mobile devices. This makes your website fast and responsive. You will be surprised to know that Google has started giving prominence to websites that have switched over to AMPs. Therefore, this new technological advancement may likely dominate the SEO market. Dense Content  People are getting sick of reading monotonous content; that is why content marketers are going for dense content. If you want to carve a specific position in the niche, you need to write informative and precise content.  In other words, to the point content is going to rule the roost. Fact: According to a study, content marketing helps to get quality traffic, leads and sales for a business. Application development  Mobile apps are redefining the concept of branding. Today, more and more business owners choose mobile app development to: Attract users

• Build brand image
• Improve communication
• Create public awareness
•  Ensure customer satisfaction
• Study trending products and services
• Strengthen brand and educate customers.

Facts:

• According to a study, 70 % of buying experiences are influenced by how customers feel they’re being treated.
• Mobile devices account for 52 % of their online orders.
• A mobile app may not save your business, but it is a sure way of attaining a strong presence in your industry.

Benefits: Inform users of new products/services and offers

• Stand out from the competition
• Reach out to the maximum number of people in less time

 Cross-channel marketing  Cross-channel marketing means using several channels to market your brand in an integrated manner. The objective of cross-channel marketing is to create a consistent brand presence across multiple channels. In fact, this is the finest way to help customers and improve brand image. According to a survey, 73 % of respondents said that cross-channel marketing had significantly improved the conversion rates. However, it is effective, if you understand your target audience.  Voice search  This is the next big thing to empower market. In fact, it has become one of the fastest growing search options for users. Therefore, you should closely monitor the growing voice search trends and adjust your marketing strategy accordingly. Of course, it is difficult to discuss the dominating trends of future; however, the above mentioned trends are gaining traction and likely to change the course of marketing.