The stakes are high, and business leaders are challenged to think new ways to propel growth. Online businesses need to implement next-generation SEO tools to generate more revenues and achieve the desired objectives. New SEO tools help businesses to:

• Move beyond manual processes
• Support collaboration
• Automate marketing
• Foster decision making
• Improve overall business performance

Here are a few productive SEO tools for marketers: Website Auditor Today, marketers need to identify their sites’ choke-points and use effective analytical tools to fix them. Website Auditor is one of the most advanced tools which helps you to audit both internal and external elements, including HTML, CSS, JavaScript, Flash, images, broken links and images, duplicate content, poor mobile usability, redirect chains (pages with 302/301 redirect, pages with rel=”canonical”, etc.) and much more. Tips:

• Use Website Auditor to resolve internal linking problems, heavy pages and scripting issues.
• Use it to generate an XML sitemap and robots.txt file.
• Use this powerful tool to get keywords and page-specific optimisation suggestions.
• Access this tool to boost your site’s traffic quickly and easily.
• Use this tool to download essential information about website.

Rank Tracker Rank Tracker helps you to track keywords positions globally or locally. Besides that you can also monitor Universal and Map listings as well as track competitors' ranks. One of the most significant  points is that this practical tool combines the power of AdWords Keyword Planner, SEMRush and Keyword Discovery, Google Trends, and many more. Tips:

• Use Rank Tracker to identify search volume, competition, and keyword efficiency.
• Use it to extract insightful ranking reports.

Majestic SEO This is one of the most powerful and advanced link intelligence tools. Use this tool to know how many backlinks your website has got. This easy-to-use and priceless tool also helps business owners to identify and leverage new-business opportunities, keep track of their SEO efforts and measure success. Tips:

• Use it to compare the relative competitiveness of keywords.
• Access this tool to see all backlinks in one Advanced Report.
• Use it to study valuable key SEO metrics.

Seositecheckup If you want to save hours and energy, use this SEO analysis tool. This tool helps you to identify and fix SEO issues. Tips:

• Use Seositecheckup to study different SEO metrics.
• Use it to check website’s speed, server response time, and mobile usability.

This is the best time to turn your knowledge and experience into a successful business. So, use these tools for unbridled growth.

SEO techniques are changing rapidly. That is why, businesses need to keep an eye on these updates and embrace the latest search engine optimisation tools/techniques to improve visibility. Here are a few SEO trends to improve your brand’s visibility: Focus on RankBrain Everybody is talking about RankBrain these days; however, the question arises, what is it? In a nutshell, RankBrain is a machine-learning artificial intelligence system that helps Google to process its search results. "Google considers the signal from RankBrain as the third most important ranking factor". So, how to incorporate RankBrain in SEO strategies? The answer is simple:

• Use Google AdWords Keyword Planner.
• Study and implement "Searches related to" in your SEO strategy. (You can find it at the bottom of the search result pages.)
• Never stuff keywords to gain rankings.
• Write helpful, informative and quality content.

Advantages of using RankBrain:

• Save the precious time of end users.
• Provide them with appropriate (relevant) answers.
• Improve website’s performance.
• Improve conversion rates.
• Enhance productivity.

Accelerated Mobile Pages Accelerated Mobile Pages (AMP) are an open source protocol that helps to create fast loading pages for mobile device. Simple structural changes can make your web page fast. Step to implement AMP in WordPress?

• Install the official WordPress plugin.
• Follow the complete validation process.
• Get Schema Markup to validate.
• Track your AMP with Analytics (For more technical details, visit: http://searchengineland.com/get-started-accelerated-mobile-pages-amp-240688)

Advantages of Accelerated Mobile Pages (AMP):

• Improved search engine rankings
• Improved web prominence
• Great performance of mobile web
• Enhanced user’s experience

Concept of HTTP vs. HTTPS According to sources, Google has officially announced that switching your website over to HTTPS will give you a minor ranking boost. First, let’s discover what are these:

• HTTP - Hypertext Transfer Protocol (http) is a system for transmitting and receiving information across the Internet.
• HTTPS - HTTPS, or “secure http”, was developed to allow authorisation and secured transactions.

This simply means, Google wants to make your website and its properties safe, secure and trustworthy for users. So, switch your website to HTTPS for better yields. Advantages of using HTTPS:

• Increased search engine rankings.
• Secured data transfer.
• Security and Privacy.

Use of LinkedIn Today, LinkedIn is the best platform for businesses and has over 450 million users.  This platform is specifically designed for professionals to share their ideas and get connected. If you want more business exposure, use it and see the difference. For better results, you can choose LinkedIn ads. Focus on Conversion Rates According to Wikipedia, in internet marketing, conversion optimisation, or conversion rate optimisation (CRO) is a system for increasing the percentage of visitors to a website that convert into customers. Today, it is quite important for business owners to concentrate on conversion rates. Conversion rates can be improved by:

• Improving the performance of a website or a blog.
• Eliminating its errors.
• Using appropriate call-to-actions.
• Analysing consumer’s buying behaviour.

"To know your Conversion Rate, divide the total number of conversions by the number of visitors to your site". Advantages of using conversion rate optimisation (CRO):

• Improved ranking, traffic and ROI.
• Improved brand image/perception.
• Better competitive edge
• Make loyal customers.
• Lower customer acquisition cost.

Every cloud has a silver lining! Of course, it is not easy to keep up and follow these trends; however, you need to make a robust marketing plan to achieve your goals.

• In 2015, Facebook boasted 22% of WORLDWIDE mobile Internet advertising revenue.
• There are now more than 2 million active advertisers on Facebook.
• Posts published between 10 p.m. and 11 p.m. EST receive approximately 88% more interactions.
• Videos are the most-shared content type on Facebook.

If you are still not using Facebook, use it now. Here are a few effective Facebook marketings tips and techniques to gain advantage: Never leave your "about page" blank It is important to complete the "about page" of your business because it is the first place where your visitors will visit. So, make sure all of your business related information is in order including website’s URL, company overview, location, logo, social links, as well as contact information. Post high quality content Post high quality and relevant posts. You can also take advantage of old posts that received highest views.  But add new elements, like slides, infographics, PDFs, etc. Update Facebook cover photo This is an overlooked part of Facebook marketing. If you are holding a contest, immediately change your Facebook cover photo and make it contest-relevant. You can use images of prizes, gift hampers, etc. to attract visitors. Pin a post Never miss to pin a post to the top of your Facebook feed. After publishing a new blog post, or launching a new product, pin it to the top of your feed so that your visitors can see it. Claim your Facebook vanity URL This concept is simple, once your Page has reached 25 “likes” claim your own unique Facebook URL. In other words, you can direct fans to a URL like “facebook.com/YourBusinessName”. This helps visitors to explore your page easily. (For more details, visit - https://www.facebook.com/notes/equine-calculator/how-to-claim-your-vanity-url-for-your-facebook-page/474147772600069/) Include Like buttons on your website Having a Facebook Like buttons on your website and blog is one of the best ways to direct traffic to your Facebook Page. Promote your Page in your email signature If you want to improve traffic, put a button or link of your Facebook Page in your email signature. Post at the right time Use "Facebook insights" to analyse when do the majority of your fans/followers browse through Facebook. So, schedule your posts accordingly. Use Facebook Ads Facebook's advertising tools are the best friend of business owners. So, promote your page with Facebook ads and connect with your targeted audiences. Use custom Facebook tabs Yes, it is possible to create custom landing pages right on your Facebook page. Basically, it allows business owners to get more email list subscribers, run a Facebook photo contest, etc. (For more details, visit - https://blog.hubspot.com/blog/tabid/6307/bid/26330/How-to-Create-Custom-Tabs-for-Facebook-Business-Pages.aspx#sm.00005sstqibnpdlurul2kqjexrxjs) Facebook videos To maximise your brand’s visibility, create high quality videos. Quality videos can easily boost your content, engage more visitors as well as improve brand image. (You can also use Facebook live video feature to interact with your fans.) Bonus tips:

• Create and share captivating images, videos, and infographics.
• Include call-to-actions.
• Recycle old posts.
• Use hashtags.
• Respond to feedbacks.
• Share success stories.
• Share user generated images.
• Use gifts and contents regularly.

All the above mentioned tips and techniques will help you to improve your brand image.

Creating and maintaining an online identity is the most critical element for any business. In fact, most companies fail to recognise this fact. Here are a few steps to set a stronger brand image: Brand monitoring It is the most neglected aspect of brand building. Businesses must monitor their brand’s reach as well as performance at regular intervals. For that, they need to use brand monitoring tools, such as:

• Google Alerts – This is the most effective brand monitoring tool that sends alerts on your specified topics, allowing you to take immediate actions.
• Brand Mentions – This is relatively a newer tool, designed to send you daily email digests with your brand mentions.
• Buzzsumo – This tool allows you to set up multiple alerts to monitor/track your online mentions.
• Hooks – This is a robust mobile application that helps you to set up alerts to monitor your brand.

Monitor your Brand-specific Keywords It is important to know about users’ demand. In other words, monitor your brand-specific keywords, and to do this use:

• Serpstat – This is a great tool to find different keyword variations containing your brand name.
• Google AdWords Keyword Planner - This is a powerful keyword research tool that allows you to find the right keywords to target.

Monitor your competitors  In this competitive world, it is important to keep an eye on your industry as well as competitors in order to:

• Improve branding strategies
• transform digital marketing strategies
• Avoid mistakes
• Identify new entrants
• Enrich your value proposition
• Track your market share
• Protect brand’ image
• Understand strengths

To stay ahead you must use a few monitoring tools:

• SE Ranking – This tool offers complete monitoring.
• SocialMention – This tool helps you to cross-analyse brand related news/blogs/articles and much more.
• Topsy – This tool helps you to keep an eye on your competitors’ tweets.
• Marketing Grader is a free tool for monitoring social activity of your competitors.
• InfiniGraph - This tool helps you to track what is trending in your social media circles.
• Similarweb – This is a digital marketing intelligence platform that helps you to compare website traffic as well as analytics.

Wisely handle negative comments It is a known fact that dissatisfied customers may damage your online reputation. It is important to handle them wisely. According to a survey:

• 88% of customers have a desire to look through reviews to have a clear picture on the issue.
• Another 88% trust online comments.

Tips:

• Ask for explanations.
• Never argue.
• Resolve problems immediately.
• Include humour in talks.
• Encourage dialogues between companies and customers.

Keep your brand consistent Always use the same logo, symbol, messages and business’ vision across multiple channels (social media channels, newsletters, websites, micro websites, blogging network, case studies, etc.) in order to show consistency of your brand. Secure your website In order to create and maintain a brand, make sure your website is secure, fast and relevant. It should have a proper navigation structure and must display security certificates to gain the confidence of end users. Above all, try to position your brand in the minds of your customer.

Internet marketing has revolutionised the industry like never before; that is why, it is important for online businesses to embrace best-in-class internet marketing tools to stay ahead in the competition. You can use these sophisticated internet marketing tools to:

• Explore new trends.
• Identify potential drivers for growth.
• Gain competitive advantage.
• Streamline business processes.
• Impress your customers and clients.
• Accelerate digital transformation.

Here are a few advanced internet marketing tools to use: Numbers don’t lie. In a recent study, 61% of marketers reported that generating high quality leads proved problematic for their organisations.  Marketo Whether you are a start-up company or a large company, you need to optimise your operational efficiency. So use Marketo to attract buyers, generate leads, improve marketing efforts and analyse marketing performance. It’s relatively easier to implement. Tips:

• Use this effective marketing automation software to empower sales teams.
• Use this software tool to run marketing programs across multiple channels.
• Use it for mobile engagement, campaign segmentation, lead management, email marketing, social marketing, multivariate testing as well as web re-targeting.

Facts:

• Personalised subject lines in emails are 22.2% more likely to be opened.
• 72% of B2B buyers share useful content via email.
• Emails opening  on smartphones and tablets have increased 80% over the last six months.
• According to MarketingSherpa, the most used lead generation tactic is email marketing.

Adroll This incredible software helps businesses to increase their conversion rates. Use it for comprehensive customer relationship management as well as re-targeting customers. Tips:

• Use Adroll to analyse analytics.
• Use it to create personalised ad campaigns.

Canterris Online marketing can’t afford complexity.  Use Canterris Marketing Suite to achieve simplicity. This tool helps you to engage customers, generate leads and accelerate sales cycles. Tips:

• Use it to speed up your marketing & sales efforts.
• Use it to create rich interactive websites that engage customers.
• Make use of this tool to align and automate your demand generation efforts.

Facts:

• A 2016 study by Adestra, confirmed that email remains a consumer’s preferred method of receiving information from companies.
• A recent study by Adobe found that in 2016, time spent with email is up by 17% year after year.
• According to a study, 77% of consumers prefer to receive permission-based marketing communications through email.

Icontact This amazing tool helps businesses to create, send, segment, and track emails. This tool also improves responsiveness. Tips: Use it to:

• Create compelling messages for users.
• Schedule your messages on Facebook, Twitter and LinkedIn.
• Initiate and join in real-time conversations.
• Measure your efforts and market your brand.
• Integrate email marketing, landing pages, social media management, etc.
• Create professional landing pages to attract new email subscribers.

Use these above mentioned internet marketing tools to empower your sales and marketing efforts.

• Are you looking for new ways to enhance your social media marketing efforts?
• Do you want time-saving tools to manage your social media marketing tasks?
• Want to convert visitors into customers through social media?

Use the below mentioned tools: Facts:

• There are 2.3 billion active social media users.
• 91% of retail brands use 2 or more social media channels.

Discover.ly Discover.ly is an exclusive Chrome extension that allows you to view the social websites of your email connections. Use it to see mutual connections on different social media channels. Snip.ly This is a link shortener tool that helps to create customised call-to-action. Basically, this tool allows you to promote your content on social media platforms. Tailwind Use this amazing tool to pin and schedule Instagram photos to Pinterest boards. This tool also allows you to organise your Instagram photos. Tips:

• Use it to improve your Instagram and Pinterest marketing efforts.
• Use it to explore content, schedule posts, monitor conversations, etc.

Zoho SalesIQ This website’s visitor tracking platform has been designed to connect and engage with your website visitors in real time. Use it to chat with your audiences in real time. Pablo This tool lets you design as well as share images for social media posts. It is a fast, efficient and productive tool for social media managers. Use its free images, add text and resize them according to the platform. Atomic Application It is designed to reduce time, effort and costs. It helps content marketers to increase content engagement and its overall performance. Tips:

• Use it to improve your content marketing efforts on social media.
• Use it to improve the quality of content by making it free of error.

Leadin app This is an intuitive platform that informs you about visitors. (who is visiting your site and what content they’re reading). This application/platform automatically locates the social networks of your readers. RebelMouse This is a social marketing content aggregation platform with a CMS and mobile application. This platform helps to drive engagement as well as extend reach. Nuzzel This is a great content discovery tool for social media marketers. Use it to discover top news as well as trending topics. Post Planner This tool integrates directly into Facebook. Basically, it makes Facebook scheduling posts easier. Hootsuite Use it to manage all your social media marketing from a single dashboard. You can manage your social media profiles, schedule social media content and measure your return on investment. Tips:

• Use it to increase brand awareness.
• Use it to collaborate efficiently with teams.

Overvideo If you believe in video marketing, Overvideo is for you. Overvideo helps you to create visual calls-to-action when you post videos on Twitter, Facebook, Instagram and YouTube. Tips:

• Use it to give a link in the video.
• Use it to amplify the reach of your video.
• Access it to save time by uploading and scheduling as many posts as possible.

So, build your brand with these incredible social media marketing tools.

Effective promotion of an online business can pay rich dividends. By the way you don’t need much money to promote your online business. You just need to know few things, like: Write engaging content Write high-quality, fresh and informative content on your website to attract users as well as search engines. Focus on “About us" and "home" page for better conversions. Tips:

• Write content according to your targeted users.
• Add a blog.
• Keep content consistent on social media channels.

Simplify your management Sometimes, it becomes difficult to align inventory and delivery, so choose the best platform to streamline all the internal and external processes. Tips:

• Manage invoices, inventory and the complete supply chain on a regular basis.
• Update your website on a regular basis.
• Integrate a secure payment gateway.
• Automate email marketing.

Advertise your business online Promoting an online business is a challenging task; however, with a few simple tactics, you can significantly make your website popular. Tips:

• Use Facebook advertising.
• Use Google Adwords.
• Submit your products to the top product submission websites.
• Rely on business and local listing.
• Take advantage of Social bookmarking, press releases and presentations.
• Use Instagram and Pinterest for greater exposure.

Optimise your online store You need to optimise your website, in other words optimise every single page of your website. Tips:

• Add unique SEO meta tags on each page.
• Write unique descriptions for better visibility.
• Optimise page headings (Include H1, H2, H3, H4, H5, and H6 tags.)
• Write short paragraphs.
• Add call-to-actions.
• Add keywords across  content.
• Rely on anchor text.
• Make your website mobile-friendly. (96% of smartphone owners use their devices to get things done.)

Monitor your competitors Monitor the activities of your competitors. This will help you to redesign your digital marketing strategy and uncover new market opportunities. Tips:

• Use SpyFu to uncover your competitor’s keywords.
• Use AccuRanker to track your progress against your competitors.
• Use BuzzSumo to track the most shared content on the web.
• Make use of Google Alerts to monitor the competition and ongoing market trends.
• Use Hootsuite to monitor the social activities of competitors.

Extend your business network Use powerful local marketing websites, like MerchantCircle, Local.com, Manta, Google My Business, Yelp, etc. to extend your network. Tips:

• Provide correct name, address and phone number of your business.
• Update your business information regularly.
• Verify your business listing.
• Always choose the most suitable business category.

Bonus tips:

• Manage and serve ads across the web.
• Show your updated product inventory.
• Highlight your delivery options.
• Don't underestimate the power of product reviews.
• Try to establish your brand as a trusted resource.
• Use Google Analytics 360 to understand users’ behaviour
• Integrate social media icons on your website.
• Compare and improve website performance using A/B testing.
• Use YouTube for better online visibility.
• Take advantage of Google Tag Manager.
• Integrate and sort marketing data in real time for better decision making.
• Share, understand, and learn from data-driven customer insights.
• Use sophisticated approaches to track ROI.
• Rely on digital, marketing, sales and consumer analytics.
• Consider partnering with related brands in different verticals to reach wider audiences.

So, use these cost-effective techniques to promote your business and of course, win the race.

A content management system (CMS) is a computer application that supports the creation as well as modification of digital content. It is used for supporting multiple users working in a collaborative environment. Here are a few powerful content management system tools (CMS) to choose from: Wordpress WordPress is a  piece of open source software.  It is used for creating a website, a blog, or an application. (27% of the web uses WordPress, from blogs to websites). WordPress offers a number of themes, plugins, widgets, and other features. Some of the most versatile features of WordPress are:

• Custom-made designs
• SEO friendly
• Responsive mobile sites
• High performance
• High security
• Easy and accessible
• User-friendly dashboard

Joomla Joomla is a world-class content management system (CMS), which enables you to build powerful websites and online applications. Some of the most versatile features of Joomla are:

• Multilingual – This is the most popular open source multilingual CMS platform, offering over 65 languages.
• Support – Joomla has a community of developers who provide consistent support.
• Updates - Joomla updates its software to secure its web assets and empower businesses.
• Banner Management – It helps people to add advertising and monetise your website.
• Brand Management – It allows you to add several contacts, departments as well as categories to extend the basic contact information.
• Content Management – It helps to organise and manage content in an effortless manner.
• Extension  - Over 7,500 extensions are available to extend your website’s functionality.
• Responsive - Joomla is mobile ready.
• Google map and analytics.
• 200 MB of free space.

ExpressionEngine ExpressionEngine is an effective, flexible, feature-rich content management platform. (It is an interested hybrid of commercial and open-source software). Some of the most versatile features of ExpressionEngine are:

• Enhanced security
• Commercial support
• Spam prevention
• Mobile friendly
• Templates
• Easy to maintain
• Helps to manage and share content in an intuitive way.

Drupal First impressions count, especially if you are an online business owner, so choose Drupal to have an intuitive website. It is an open source platform. Some of the most powerful features of Drupal are:

• Community support
• Productive and flexible
• More than 6,000 modules
• Complete online documentation
• Insightful and improves users’ experience

Contao Contao is a popular web-based Open Source CMS. Some of the most powerful features of Contao are:

• Search engine-friendly
• Strong community support
• Intuitive interface
• Fast, reliable and easy to maintain
• Appealing designs of Newsletter
• Easy payment gateway integration
• Multi Domain Capability
• Amazing extensions for design frameworks, social media and much more.

Silverstripe SilverStripe is a famous and secure open source CMS. (SilverStripe has been downloaded over 350,000 times.) Its flexible framework allows developers to create powerful websites. Some of the most popular features of SilverStripe are:

• Easy to use and learn
• Flexible and extendible
• Secure open source
• Provide reusable codes
• Standard templates
• Designers are free to use HTML and CSS

A robust CMS is vital to run a successful business. So, choose one according to your objectives.

Content marketing has redefined online businesses. Today, most of the businesses believe that their sector will fundamentally change with the help of content marketing. No doubt, it has become an unstoppable force for online businesses to succeed in achieving their objectives. Here are a few aggressive content marketing tactics: LinkedIn LinkedIn has many features that are peerless when it comes to brand building, content promotion and social media marketing. Tips:

• Use LinkedIn to show your domain expertise.
• Share relevant content and obtain feedback.
• Research other’s businesses and their strategies.
• Monitor and respond to customers.
• Establish your leadership.
• Increase customer’s engagement.

Growthhackers If you are a serious content marketer, use Growthhackers. Tips:

• Use it to sharpen your content marketing program.
• Use it to promote your articles and improve the reading experience of readers.
• Write effective titles and sub-headings for better user experience.

Flipboard Use this effective and proven platform to read, collect and share stories. This intuitive platform discovers creative content, blogs, news, and much more. Tips:

• Use it to collect and share great articles, photos and videos.
• Use this compelling digital magazine to take ideas from renowned publication houses.
• Use it to curate and organise your content.
• Access it to establish your network and take business advantages.

Facts:

• According a study, 51% of marketers plan to increase their content marketing expenditure.
• According to a survey, marketers want to spend more on content marketing, but they're still struggling with engaging content (60%) and measuring performance (57%).

Publish a press release A press release is a great way to create buzz about your new content. There are a great number of websites that publish press releases for free. Tips:

• Use powerful press release submission websites to increase online visibility and drive traffic.
• Use great publishing sites to put your content in front of millions of potential customers.
• Write user-friendly press releases that can attract readers.
• Use paid sites for instant popularity.
• Learn how to create an internet sensation.

Create an Infographic If you want to make your content viral, create visually engaging infographics. All you need to do is to create a compelling infographic having balanced text, images and industry-specific statistics. (The human brain processes visual content 60,000 times faster than text-based content.) According to a study conducted by MDG advertising, content marketing that contains visual elements can generate over 95% of views as compared to the plain content. Tips:

• Create an attractive infographic and submit to the most popular platforms, like visual.ly.
• Never put too much information.
• Add sharing buttons on your infographic.
• Increase content promotion and brand awareness.

Tumblr Tumblr is a popular and effective microblogging and social networking website, which allows users to post multimedia and other content. Tips:

• Write and share original articles in the form of blogs.
• Use this amazing platform for greater exposure and generate more traffic.
• Use it to discuss your thoughts and obtain ideas from the community.
• Use it to improve your keyword rankings.

Bonus tips:

• Use Triberr to publish your content.
• Join BizSugar – the finest content sharing network.
• Make wise use of Pinterest Sharing Boards.
• Use Shareaholic - a great content amplification platform.

For all businesses, content marketing is key to harnessing opportunities. So, to become successful, you need to embrace strong and effective content marketing strategies.

• Do you want to drive traffic to your online store?
• Are you looking for some extraordinary online marketing tactics?

Here are a few actionable online marketing tactics to drive sales: Upsell Your Products: According to Econsultancy, upselling is 20 times more effective than cross-selling. So, rely on upselling (persuade a customer to buy something additional.) Integrate Instagram According to a study, Instagram drives 25% more engagement than any other social media platform. So, you should use it wisely. For that you should :

• Choose the right hashtags.
• Use appropriate filters.
• Post at the right time to attract the maximum number of users.

Tips:

• Add a profile picture.
• Provide full company details and optimise your profile.
• Find people and connect with them.
• Post content, images and videos on a regular basis.
• Always try to like, comment and understand users.
• Use "Instagration tool" to increase engagement.
• Link Instagram to your Twitter, Facebook, and Tumblr, accounts.

Reduce Abandoned Carts According to a study, 67.45% of shopping carts are abandoned before they are completed. To reduce this, follow the below mentioned tips: Tips:

• Use "Abandon Aid" tool to remind your customers.
• Be clear about cost.
• Add a wish list to your online store.
• Retarget shoppers with email marketing/reminder mails.
• Add security badges to your website.
• Make your website mobile-friendly.
• Provide customer support.

Launch a Facebook Store In order to increase website traffic and sales, you must launch a Facebook store. (Nearly, 68% of fans visit retailer pages to keep up to date with sales and promotions.) It is easy to set up and use. In fact, it allows you to sell your products directly. According to a survey, 40% of people use social networking sites when shopping online. Tips:

• Use "Facebook Store" application to directly sell products.
• Explain to your customers where to find your store and how it works.
• Import your emails to promote your products actively.

Focus on email marketing According to the Direct Marketing Association, email has an ROI of around 4,300%. So, rely on email marketing to increase traffic to your online store and sell your products. "60% of people say that receiving special offers is the top reason they subscribe to an email list from a business". Tips:

• Personalise your email content for better engagement. (According to a study, personalised emails can increase sales conversion rates up to 15-25%, and click-through rates up to 25-35 %.)
• Automate your email marketing efforts.
• Use a simple email marketing template that improves and supports your business.
• Write clear subject lines.
• Use compelling call-to-actions.
• Explain product benefits, rather than features.
• Send reminder emails to customers. (use "Wishlist + Reminder" application to automate emails.)
• Regularly test your emails to improve its performance.

Use the best e-commerce themes Use simple and intuitive website templates, having clear images, descriptions, layout, and navigation structure and payment system. Tips:

• Use business-specific themes.
• Strike the right balance between text and images across the website.
• Count on product reviews. (According to a study, you can increase your e-commerce conversion rate up to 14-76% by adding product reviews to your online store.)
• Include social proof.
• Make your website easy to use and informative.

All the above mentioned tactics will help you to generate traffic and sales.