Today, advanced SEO software tools can enhance and enrich online marketing efforts.  Now is the time to use these SEO software tools to achieve your goals and convert your dreams into reality. Here are a few SEO software tools for marketers: WordStream's SEO for Firefox Plugin This is one of the best plugins for content writers. It helps to:

• Select topics to write articles/blog posts,
• Target keywords,
• Optimise content,
• Gain more traffic.

Key Features of WordStream SEO for FireFox:

• Keyword Discovery as well as Web Content Topic Selection
• Content Grading (Evaluation and analysis from an On-Page SEO perspective)
• Integration with powerful CMS systems such as Drupal, Typepad, Blogger, Wordpress
• API available for use.

Agency Analytics This is  all-in-one SEO reporting software. It helps in:

• PPC keyword tracking,
• SEO auditing,
• backlink analysis/monitoring,
• Social analytics,
• Automated reporting, etc.

Agency Analytics allows you to create custom dashboards and provides accurate information on Google and Bing rankings, total number of backlinks and linking domains, etc. Key Features of Agency Analytics:

• Custom reports
• Analytics integrations
• Social media scheduling
• API access
• SEO rank tracking
• Progress tracking
• Engagement monitoring
• PPC analytics

Benefits of using Agency Analytics:

• Helps to improve backlink profile of a website.
• Automatically creates scheduled reports.
• Helps to customise colour schemes for better understanding.
• Ideal for large enterprises, small and mid size businesses.

WooRank WooRank is a powerful SEO tool for online marketers. It helps you to perform SEO audit. Key Features:

• Backlink analysis
• Available in 6 Languages
• Comprehensive Reports
• Competitive Analysis
• Smart Dashboard
• KPI Monitoring
• Marketing Plan
• Keyword Tracking
• Continuous tracking

Benefits of using WooRank:

• Helps to identify and fix on-page issues.
• Assists to boost online visibility.
• Helps to improve online marketing efforts.

Yext Pages This is a significant location data management solution for companies of all sizes. It helps to :

• Improve brand awareness,
• Drive traffic,
• Increase sales.

The robust platform helps businesses to manage location data across websites, mobile applications, internal systems, directories, social networks, etc. You can use it to increase search engine visibility by updating information in the location management platform. It enables you to create detailed location pages for website, too. Key Features:

• Searches & Profiles SDK
• Automatic Location and Analytics
• Location Manager
• Analytics Hub
• Event management
• Location SDK

Positionly This supportive, flexible and intuitive platform is designed to provide all the necessary tools to monitor, track as well as analyse overall SEO performance. With this robust platform, you can monitor daily ranking position changes, measure keyword performance, as well as enhance website rankings. Key Features of Positionly:

• Complete SEO performance management
• Dedicated mobile application
• Website position tracking
• Keyword research, analysis and rank tracking
• Comprehensive competitive Analysis
• Perfect for large enterprises, small and mid size businesses.

These software tools are easy to use and install.

Whether it is about improving the overall customer experience, or enhancing the performance of a website, SEO is the best option for small business. However, it doesn’t have to be complicated. Here are a few SEO tips to follow: Set up a Google My Business account This is the most vital element for any website. Optimisers should set up a Google My Business account and upload all the details for the maximum benefits. It’s free and helps in local ranking. Facts:

• According to Google, 50% of all the mobile consumers who search for a local business visit it as well.
• A complete, verified and optimised Google My Business listing allows you to connect with your audiences.
• According to Google, Businesses that add photos to their business listings receive 42% more requests for driving directions on Google Maps and 35% more clicks-through on their websites than businesses that don’t.

Benefits of using Google My Business:

• Google My Business offers an amazing marketing opportunity to attract millions of unique users.
• Helps to increase search visibility.
• Helps to display products and services information.
• It allows customers to get complete business information.

Develop a mobile-friendly website In today’s time you simply can’t survive without a mobile-friendly website. Facts:

• In the USA, 94% of people with smartphones search for local information on their phones.
• According to a study, 67% of users are more likely to buy from a mobile-friendly site than a non-mobile friendly one.

Benefits of using a mobile-friendly website:

• Mobile-friendly version is readable.
• Mobile-friendly versions can be easily configured.
• Helps to improve business.
• Helps to improve customer’s experience.
• Reduces website’s maintenance cost.
• Helps you stand out in the crowd.

Use Google Search Console It’s free but smart tool that provides you with a wealth of information about your website’s performance. It identifies technical issues and allows you to fix them. Use it to analyse:

• Search Analytics
• Links to Your Site
• Internal Links
• Manual Actions
• International Targeting
• Mobile Usability
• Structured Data
• Data Highlighter
• HTML Improvements

Benefits of using Google Search Console:

• Protects websites from getting penalised.
• Improves its overall performance on search engines.
• Helps to view and add structured data to improve rankings.
• Helps to check and fix technical errors and warnings.
• Assists to check robots.txt file.

Use ScreamingFrog Use this awesome tool to generate XML sitemap, find and fix broken links. Benefits of using ScreamingFrog: It helps to:

• Improve Search Engine marketing efforts.
• Increase visibility within the organic search results.
• Increase your PPC efforts.
• Analyse website’s structure, internal architecture and other vital elements.
• Perform link audits and review back link profiles.
• Measure monthly reports on visibility, analytics, conversions as well as revenues.

Create better content Content marketing helps you to rank better. This means, you need to develop better and relevant content for:

• Product pages
• Services pages
• Home and about us page

In fact, you should also create a blog to directly connect with your customers. Benefits of content marketing:

• Helps to improve customer’s trust.
• Helps to attract and interact with customers.
• Assists to promote products and services.
• Helps to understand end users.

So, use the above mentioned actionable SEO tips to achieve uncompromising success.

The scope and magnitude of content marketing is increasing.  No wonder, businesses of almost all sizes and reach embrace content marketing. It has the ability to improve businesses’ visibility and attract more customers. Here are a few productive content marketing tools for businesses: Ghost Ghost is an open source platform for building and running an online publication. It helps to create blogs, magazines, and much more. Benefits of using Ghost

• Provides fast writing, editing, authoring experience to users.
• Helps to manage, publish, distribute content in a professional way.
• Robust platform to maintain an archive.
• Helps to create and maintain an editorial calendar.

Uberflip Uberflip comes with a great deal of benefits. Use this robust platform to create, manage, and optimise content.  (Uberflip is a smart platform that boosts engagement and maximises lead generation.) Features of Uberflip:

• Turn PDFs into interactive Flipbooks
• Lead generation tools
• Email reporting
• Smart filters
• Creation of Calls-to-Action
• Detailed metrics

Uberflip Helps to

• Aggregate and organise content.
•  Schedule and publish tasks.
• Generate leads.
• Sync contact information with marketing automation.

Wishpond According to a study, Wishpond’s landing page editor is an ideal platform to generate, nurture as well as convert leads. So, use it to create landing pages, contests, send emails, track leads, and much more. Features of Wishpond:

• Drag-and-drop editor
• Mobile-responsive templates
• Real-time analytics
• Custom CSS & Javascript

Wishpond Helps to:

• Automate marketing automation, email marketing and marketing analytics.
•  Improve social promotions, website popups, and online forms.
•  Attract customers.
•  Achieve greater speed, accuracy, and efficiency than ever before in marketing.

Instapage Instapage is an actionable and insightful platform that makes your marketing more productive by providing the best features. It provides:

• Custom templates
• Mobile responsive templates
• Uploadable templates
• SEO plugin
• Support for videos
• Social widgets
• Landing page builder
• Email notifications
• 80+ professional templates
• Drag and drop WYSIWYG editor
• Functional widgets

 Benefits of using Instapage:

• Helps to create professional landing pages.
• Instapage offers A/B split testing.
•  Improves website’s performance.
• Improves online marketing and promotion.
• Provides real-time analytics dashboard to compare the performance of web pages.
• Provides 20+ marketing integrations; including Salesforce, MailChimp, Zoho, etc.
• Helps to track campaign performance with a single dashboard.
• Simplifies the task of designers, copywriters, marketers, etc.

WordPress Needless to say, WordPress is one of the best,  capable and productive content marketing platforms. It provides hundreds of free, customisable mobile-ready designs as well as themes. Benefits of using WordPress:

• Easy to use
• Quick to install
• Highly secure
• SEO friendly
• Great number of Plugins
• Strong Community Support
• WordPress Theme Customisation features

Tumblr Tumblr is a great ubiquitous marketing tool for businesses. It is an effective microblogging and social networking website that helps businesses to improve their visibility. Tumblr also features a unique tagging system. Tumblr helps businesses to create and join communities to extend their network and improve traffic. (Tumblr is an excellent platform for promoting brands /products/services.) Benefits of using Tumblr:

• Completely free
• Relevant
• SEO friendly
• Helps to post images, videos, links and many other types of content
• Facilitate communication with users
• Helps to improve business image
• Helps to position a Brand in the market

Summing up It doesn’t matter, if you’re an experienced content marketer or a beginner, use content marketing tools for better results.

Today's businesses are focused on driving a competitive advantage by developing mobile sites. Mobile sites help businesses to accelerate their sales and overall return on investments. However, in order to achieve success, it is  essential to follow the basic principles of mobile site design so that it can perform better. Here are a few principles of mobile site design: Homepage and website navigation Unlike desktop versions, mobile sites have less space; that is why, it is important to make a wise use of space and keep call-to-actions visible. Tips:

• Keep menus short, intuitive and accessible.
•  Segregate categories for better understanding.
• Don’t let promotional messages hide your site’s layout.
• Make navigation clean and clear.
• Never distract your users.

Make use of site search Make use of site search feature to help your visitors. In fact, make it visible, fast and accessible. Tips:

• Ensure that your site search feature provides the most suitable results.
• Use smart-search features like auto complete and corrected misspellings.
• Implement filters to get better search results.

Help visitors to browse Some site owners implement many check points or gates, which frustrates users and force them to leave the site. So, allow users to browse through your website the way they want. Tips:

• Allow visitors to use your mobile site without registering for an account.
• Ease navigation.
• Increase site’s usability.

Align information entry Some websites repeatedly ask for personal information, which irritates users. So, limit the number of entries  and make sure to provide them with a "number pad" so that they can fill numeric information easily. Tips:

• Keep your information entry forms minimum.
• Provide sufficient features to ease browsing.
• Choose the simplest input methods by using toggle keys or a drop down menu.
• Make sure that users easily tap keys.

Add greater functionalities Use "calendar app" and other such date selection applications. Calendar applications help visitors to book efficiently without any sort of confusion. Tips:

• Use visual instructions.
• Use calendars.
• Provide clear instructions.
• Use clearly visible labels.
• Validate errors in real time.

Use smaller forms Some websites use exhaustive forms to gather information, which is quite irritating. Hence, use design efficient forms for better conversions. You also need to take advantage of autofill function to help users. Tips:

• Remove complex steps of form filling.
• Use pre-filled information to speed up the process.

Use expandable and high quality images Expandable and high-resolution product images help users to choose products efficiently. If possible, use close-up views for greater visibility. Tips:

• Allow users to switch to the optimal screen orientation.
• Use call-to-actions wherever possible.

• Always keep your users in a single browser window for the ease of navigation.

Developing a mobile website requires careful planning and implementation. So, use these basic principles of mobile site design to enjoy the flavour of success.

• Do you want to improve the performance of your website in terms of conversion and click-through rates?
• Do you want to position your businesses in its niche?

Here are a few powerful A/B testing tools: Optimizely Do you want to

• Transform your customer experience?
• Increase revenue from digital channels?
• Engage visitors?
• Build long-lasting relationships with your customers?

If yes, use this powerful tool--Optimizely. Use it to conduct A/B testing, multivariate and multi-page testing. Features of Optimizely:

• Unlimited experiment & variation creation
• Image hosting
• Multivariate testing and traffic allocation
• Data import/export
• Experiment scheduler

Benefits:

• Helps to integrate data across all your platforms.
• Enhances customer engagement and revenue.
• Helps to perform A/B testing, multivariate testing and multi-page testing for better performance of a website.
• Integration with 3rd party tools.
• Easy editing through the dashboard.

Visual Website Optimizer (VWO) VWO is an efficient, quick and popular testing tool. Use this best-fit tool to tweak and optimise your website with minimal IT help. Features of Visual Website Optimizer (VWO):

• Creates multiple variations of a website in minutes.
• Intuitive interface.
• Easy to use.
• Tracks revenue, signups, clicks or any other conversion goal.
• Knows the statistical validity of  results.
• Creates A/B tests and other campaigns in minutes.
• Loads pages easily.
• Supports multiple devices.
• Unlimited undo to fix your mistakes.

Benefits – It helps to:

• Achieve the maximum conversions.
• Analyse visitors’ click behaviour.
• Share a heap of actionable insights.
• Convince audiences.
• Track multiple conversion goals at the same time.

Convert Experiences This is a significant A/B testing and multivariate testing software tool. Use this robust tool to receive actionable data and make informed decisions. Features:

• Supports HTML and a visual WYSIWYG (What You See Is What You Get) website editor.
• Non-technical creation of A/B, multivariate, and split tests.
• Tests e-commerce products/category pages with ease.
• Provides full testing control with style sheet editor and eliminates dizzying complexity.
• Practical, priority-driven, faster, and easier.

Sitespect Do you want to:

• Maximise user’s experience
• Improve ROI
• Use behavioural targeting

If yes, use Sitespect.  Use it to create a great customer experience across a wide range of mobile devices. It has the ability to boost business’s bottom line. Benefits:

• Drives relevant, compelling, as well as personalised content for customers.
• Helps to run optimisation and test campaigns.
• Helps to mitigate risk and drive revenue.

AB Tasty (Offers cross-device, open testing and personalisation solutions) This is a unique, efficient and intuitive solution for testing, re-engagement of users, as well as content personalisation. In fact, it is the best tool to improve conversion rate optimisation. Features:

• Expandable widget library.
• A powerful visual editor to create experiments quickly.
• Heatmaps recording.
• Timely statistical results.
• Fully compatible.

Benefits:

• Encourages conversions
• Helps to fix technical faults.
• Reduces cost and complexity.
• Improves business capabilities.
• Helps to strengthen business value.

Bonus tips:

• Use "Google Experiments" to improve your site’s overall performance.
• Use "Qubit" to get real-time insights and conduct landing page analysis.
• Use "Google Analytics and Crazy Egg" to collect valuable qualitative data.

So, do not miss this opportunity and use the above mentioned prolific A/B testing tools to improve user’s experience, generate desired revenues and stay one step ahead of your competitors.

Are you looking for the right set of WordPress plugins to create better content? If yes, utilise the following set of incredibly efficient WordPress plugins to create better content: Editorial Calendar Sometimes, it becomes quite difficult to remember past posts; that is why, it is important to use Editorial Calendar. It helps to see all of your posts. In fact, it also helps to drag and drop them to manage your blog posts. Key Features of Editorial Calendar:

• View all of your posts according to their posting dates.
• Drag and drop functionality to change your post dates.
• Quick management of your drafts.
• Effective management of multiple authors.
• Quick publication of posts.

Edit Flow It helps you to collaborate with your editorial team. It can be easily customised. Key Features of Edit Flow:

• Keeps track of important details.
• Keeps users organised.

Curation Suite This is a well known content curation platform, which allows you to publish and curate content. Key Features of Curation Suite:

• Curates text, videos, images, and social embeds.
• Discovers trending and share worthy content.
• Social media sharing.
• Fast Curation for quicker publishing.

Listly This is yet another plugin that makes it easy to create, maintain, and engage readers with compelling list posts inside your WordPress site. Key Features of Listly:

•  Responsive and social.
• Configures automatically based on device.
• Adds voting to lists for better engagement.

YouTube Embed WordPress Plugin As the name suggests, this smart plugin provides a wide variety of smart features for the YouTube embedded player, such as responsive videos, automatic controls, etc. Key Features of YouTube Embed WordPress Plugin:

• Improved ajax theme support.
• iOS playback preferences.
• Automatic localisation/internationalisation so you can set the player's interface language.
• Instant HTTPS support.
• Playlist embedding support.

ImageInject This plugin helps to insert different types of images and photos into your blog posts. It has the ability to search the huge Flickr database, as well as other image databases. Features of ImageInject:

• Searches thousands of creative commons photos.
• Fast and easy.
• Automatically adds the required attribution links next to the image.
• Templates modification.
• Search for many different keywords and finds the best match.

Opinion Stage This robust plugin allows you to add a poll, quiz, survey, or form to your website for reader’s engagement. Use it to manage content from a single dashboard. Features:

• Generates revenue by integrating ads in the poll, survey, etc.
• Sets details of the poll social shares.
• Customises the poll feature to match your needs
• Views and manages all your WordPress polls from one dashboard.

Zedity Use this editor to add multimedia content in few clicks, with no technical skills required. Features:

• Helps to embed audios and video, custom fonts, etc.
• Unprecedented design support.
• Works with any version of WordPress 3.5+.
• Multiple language support.
• Flexible, fast and efficient.

MyCurator This plugin makes it easier to curate content for your WordPress site/blog. You can use it to choose articles and preview the full content in a readable format. Key Features of MyCurator:

• Customises the RSS, Twitter and Google Alert sources.
• Content is filtered for your keywords as well as other parameters.
• Chooses articles for curation.

Aesop Story Engine This is an open-source tool to build interactive storytelling themes for WordPress.  Use it to create and manage endless story galleries. Key Features of Aesop Story Engine:

• Showcases a full screen video with support for YouTube, etc.
• Displays a character avatar, title, etc.
• Creates scroll-to points, maps, etc.

Whether you’re running a larger website or a smaller one, you will need these plugins to improve your site’s performance. So, use these innovative WordPress plugins to engage more readers.

In today’s cut-throat competitive environment, it is essential to keep track of your clients.  That is why, a customer relationship management tool is important. Customer relationship management tools improve the overall productivity, visibility, revenue, brand image, etc. According to a study, nearly 9 out of 10 business leaders acknowledge that improving customers’ experience is fundamental to their future success and brand reputation. Here are a few popular customer relationship management tools: Zoho CRM This is the most effective and powerful CRM tool that helps businesses to manage sales, marketing, customer support, inventory management and much more in a single business system. Features of Zoho CRM

• Call Centre Management
• Campaign Management
• Email Marketing
• Contact Management
• Comprehensive Customer Support
• Document Management
• Project Management
• Referral Tracking
• Survey Management

Benefits of using Zoho CRM

• Generates more sales with automation features.
• Streamlines work flow
• Simplifies business operations
• Sales force automation
• Extensive integration facilities
• 360 degree view of business
• Organisational-level data sharing
• Minimises cost on customer acquisition
• High rate of customer retention
• Boosts business performance

Freshdesk (cloud based customer support solution) This is the most versatile CRM tool that streamlines information between your sales and customer support department. It helps businesses to have better deals, and also provides a clear picture of revenues. Features of Freshdesk

• Contact Management
• Call Centre Management
• Customer Support

Benefits of using Freshdesk

• Tailor made
• Cost effective and easy to use
• Helps to measure customer satisfaction
• Fast and smart automation to save your time
• Multi-language support
• Integrated game mechanics to motivate your agents

Nimble This is a compelling and meaningful relationship management platform that helps to build better relationships across all social channels. This platform is good for both small and medium sized businesses. Features of Nimble

• Automatic contact import
• Sales pipeline monitoring & reporting
• Task assignment
• Calendar & event scheduler
• Combined-channel inbox and fast Integration
• Smart contacts applications

Benefits of using Nimble

• Provides real-time monitoring across all networks
• Smart management of contacts
• Helps to find and engage targeted leads.

SugarCRM This CRM platform helps businesses to transform their customers’ experience and enable highly personalised interactions. Features of SugarCRM

• Call Center Management and Contact Management
• Campaign Management
• Customer Support
• Document Management
• Email Marketing and Interaction Tracking

Benefits of using SugarCRM

• Improves sales
• Captures leads directly into the CRM system
• Helps to track and share contacts
• Helps to develop email marketing programs
• Measures return on investment of campaigns

Bitrix24 This is popular client relationship management software that features +20 free CRM tools. It is available in cloud and on premise with source code, CMS as well as API included. Features of Bitrix24

• Built-in CRM with reports, funnels, billing & invoicing
• File sharing and versioning
• CRM, document, HR & financial work flows
• Instant messaging

Benefits of using SugarCRM

• Provides communications and collaboration
• Helps to store, search, share and discuss documents
• Helps to manage external communications via CRM

Digital automation is rapidly advancing and if you’re not moving with the tide, you may lose the battle. So, embrace these efficient CRM tools to stay ahead and shine.

Content has the power to make or break a business. However, the question is how to create high quality content.  Below mentioned tools will help you to write quality content. Visual Thesaurus If you are running out of ideas, use this tool. It will provide you a broad idea about the topic. Tips:

• Use Visual Thesaurus to explore an interactive word map.
• Use it to find new words.

Open Calais Open Calais processes the text you enter/submit and returns: entities, topic codes, events, relations and much more. Use this smart tool to generate ideas about content. Tips:

• Use it to increase the value, accessibility and interoperability of your content.
• Use it to get relevant data about a company or an event.

Google Trends If you’re feeling stuck, use Google Trends - this is the best tool for content marketers because it provides the most trending Google searchers in real time. Use it for trending stories, past data records, region specific trends, visual data and even related topics. Tips:

• Use this tool to improve your content marketing strategy.
• Use it to know the popularity of a search term.
• Access it to generate an interactive line-graph.

Social Mention Social Mention is a popular social media search engine that searches user-generated content, such as:

• Blogs,
• Events,
• News,
• Comments,
• Bookmarks,
• Videos,
• Microblogging services.

Tips:

• Use Social Mention to get timely content generation ideas.
• Use it for brand monitoring as well as trending topics.

Research Central Use this powerful tool to search a related word. This tool saves time and effort and provides minute details so that you can produce high quality content. Reddit Use Reddit to find the best stuff on the internet. You can search words on narrow topics by using its advanced search operators. Tips:

• Use it to find questions and answers from real people.
• Use this tool to improve your content marketing efforts.

Delicious If you need an inspiration, use Delicious. Content marketers use this tool to explore fresh ideas for new posts. Just sign up with your Facebook, Twitter, or email account and get tons of fresh ideas. Tips:

• Use it to get a full list of recent news.
• Use it to find articles related to your industry.

Google Webmaster Tools You can use Google Webmaster Tools to discover content resonating with your audiences. This tool will help you to develop your content marketing strategy. Tips:

• Use Google Webmaster Tool to know which keyword drives the most traffic.
• Use it to more terms related to your brand as well as popular keywords .

Trello Trello is a helpful project management tool that helps to organise content ideas. Use it to create an editorial calendar as well as track progress of your project. Tips:

• Use it to speed up your idea generation process.
• Use this tool to accelerate your content marketing process.

So, use these tools to craft content and carve your niche in a unique way.

• 77% of B2C companies have acquired new customers through their Facebook presence.
• Twitter has approximately 320 million active users in a month.
• LinkedIn now has 400 million active users in a month.
• YouTube has over 1 billion users’ visit every day.

These facts exhibit the grand power and potential of social media. If you are a business owner, use social media to accelerate your revenue. Here are a few tools to streamline your social media efforts: Nuvi (It is a real-time intelligence platform)  Nuvi is an effective social media marketing suite that offers visually appealing social media insights. It is designed to simplify social media data reporting as well as monitoring. Use it to devise a productive social media strategy. Tips:

• Use it to publish and schedule content across Facebook, Twitter and LinkedIn from one platform.
• Use it to monitor critical piece of social data (hashtag, keyword, URL, etc).
• Access it to make informed marketing decisions.

Edgar (It maintains a library of posts) Use this tool to schedule and post content according to categories. This tool recycles older updates also. Tips:

• Use it to share updates through Twitter, Facebook (profiles, pages, and groups), and LinkedIn.
• Use it to share GIF, JPEG, and PNG files.

Sprout Social This is a powerful social media management platform that has a Unified Smart Inbox to streamline social engagement. (Sprout Social helps to draft, schedule, queue and post messages from a single place.) Tips:

• Use it to publish messages on Twitter, Facebook, Google+ and LinkedIn.
• Use it to measure performance of social posts and develop better social media marketing strategies.
• Access it to manage your CRM (nurture leads, prevent duplicate efforts, etc).

Tweetdeck This is a fully-featured dashboard for Twitter. It helps to organise feeds, notifications, messages and supports management of multiple accounts. Tips:

• Use it for real-time tracking, organising, and engagement.
• Use it to effectively reach your audiences.

Canva Use it to create designs for Websites, blogs, presentations, Facebook covers, flyers, posters, invitations and much more. Tips:

• Use it to design presentations and social media graphics.
• Use it to create professional design to attract visitors.

Quickmeme Memes are the most viral content on social media. If you want to make memes, use Quickmeme. It provides a great variety of meme templates. Tips:

• Use it to create funny, captioned pictures.
• Use Quickmeme to boost engagement.

Audiense Audiense provides unique customer insights (such as audience behaviour, tracking and reporting). Tips:

• Use it to increase your social media efforts.
• Use it to take fast decisions.

Crowdfire This is one of best online marketing tools to manage followers on Twitter and Instagram. It is an ideal tool for maximising the relevance on social media. Tips:

• Use it to grow your social network.
• Use it to find your targeted audience and improve engagement.

SocialRank (A social media audience management tool) This is a smart tool to identify, organise, and manage followers on Twitter as well as Instagram. It helps brands to identify their most influential and engaged followers in real time. Tips:

• Use it to manage your followers.
• Access it to know about influential users.

Bonus tips:

• Use Facebook Ads and Facebook Insights for better understanding and profitability.
• Use LikeAlyzer to measure the effectiveness of your Facebook page.
• Use IFTTT to link multiple applications to automate tasks.

So, use the above mentioned tools to improve your social media presence.

Today, it is more than important to optimise a website for mobile users, because -

• The number of smart phone users in the United States is estimated to reach 222.9 million by 2017.
• There are over 2.6 billion smart phone users across the world.
• Android's market share is nearly 6x bigger than iOS.
• 37% of all website visits come from mobile devices.
• Phone owners in the U.S. use 2.5 GB per month.
• 62% of US online adults expect a mobile-friendly website.
• 75% of US online adults use 2+ devices connected to the internet.

Here are a few techniques to optimise your website: Separate mobile URL Create a parallel site for mobile users by using "m" subdomain. (It is a key business decision.) This allows you to create custom content for mobile visitors. (If possible, use AMP – it is an open-source initiative to make the mobile experience better for everyone.) Content Due to space constraints, provide only specific details. Tips:

• Use bullet points.
• Never write lengthy paragraphs or sentences.
• Provide essential information only.

Layout Keep the number of pages minimum with simple layout so that it can easily load on any device. Tips:

• Keep the layout as aligned as possible.
• Use simple and intuitive designs.
• Choose responsive designs.

Brand The mobile version of your website should reflect brand’s image and integrity. Incorporate the same branding element to promote the brand’s essence. Tips:

• Use the same colours and patterns as that of your desktop website.
• Use standard template.

"On YouTube, mobile watch time for product review videos has grown by 60% year over year". White Space Use white space wisely and allow users to select their products and services in a flexible manner. Tips:

• Never cram too much information.
• Leave some white space for clean looks.

Avoid Flash or Java In order to make your website fast, smart, flexible and intuitive, use minimal codes. Avoid using heavy Java scripts or Flash files. Use Menus Mobile users always want quick and easy access so, use drop-down menus, checklists and pre-populated fields. This will help people to navigate your website easily. Tips:

• Provide lesser amount of information.
• Improve load time.
• Use best-in-class mobile technology.
• Keep testing and optimising your drop-down menus.

"64% of smartphone shoppers turn to mobile search for ideas about what to buy before heading into a store". Page load speed Of course, page speed is quite essential for mobile users. Besides optimising images, you need to minimise codes, leverage browser caching, as well as reduce redirects. Optimise for local search To attract local users, optimise your mobile content for local users. So, include your name, address, and phone number along with your city for the maximum visibility. Simplify navigation Navigating between many tabs and browsers is very difficult especially on mobiles and may lead to slow load time, so make sure you alert your user before they navigate through multiple tabs. It will also increase the overall efficiency of your mobile version. Allow people to visit the full website Always make sure you include links to help users to visit the full version of your website. This is one of the best ways to simplify the browsing experience of your users. So, optimise your website for mobile users to make your presence felt.