There are advanced email marketing software solutions, which can mitigate problems related to communication. Facts:

• According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.
• 64% of people say they open an email because of the subject line.
• 72% of B2B buyers are most likely to share useful content via email.
• According to a survey, email marketing has the best return on investment.

Here are a few helpful email marketing software solutions: ActiveCampaign Use ActiveCampaign to improve your bottom-line. It is an efficient, sophisticated, intelligent and robust email marketing solution with great capabilities. Key Features of Active Campaign:

• Sending newsletters
• Marketing automation
• CRM & Sales automation
• Smart auto responders
• Built-in integrations with 200+ external services
• Advanced segmentation & targeting
• Campaign, contact, and list reporting
• Social media monitoring & reaction automations
• Tracks where your contacts live and travel
• Free email templates
• Drag & drop email designer

SendinBlue If you want to improve relationships with your customers, use SendinBlue. It is helpful in sending newsletters, bulk emails, transactional emails, etc. Key Features of SendinBlue Email:

• Custom Sign-up Forms
• Advanced Contacts Segmentation
• Advanced, Real-Time Reporting
• Link Tracking
• Marketing Automation Tools
• Google Analytics Integration
• API and documentation
• Pre-Schedule Campaigns

Benefits:

• Ideal for large enterprises, mid size business, non profits, public administrations, etc.
• Time saving and fully automated.
• Complete support.
• Helps to manage SMS marketing.

Mailigen If you want to  automate your email marketing, use Mailigen. This is a professional e-mail marketing automation tool, which offers e-mail, mobile, and social media marketing solutions. Key Features:

• Ease of Integration with CRM and Web Databases
• Mobile Marketing
• Integration with more than 100 CRM
• Drag n Drop Editor
• Social Media Integration
• Active RSS in emails
• Schedule delivery
• Text message marketing

Benefits:

• SMS delivery to more than 200 countries and territories
• Registration of unique sender names
• Automates email campaigns
• Includes follow us on Twitter, Facebook etc. in your emails.
• SMS integration with CRM
• Google Analytics integration
• SMS integration with email marketing strategy

MailChimp MailChimp allows users to track emails, view click-through rates, generate custom reports, manage subscribers and much more. It also provides complete technical support (phone and online support) to businesses. Key Features:

• Builds mail lists
• Custom forms
• 750+ Integrations
• Full featured API
• Designs your own templates
• Template gallery
• Online knowledge base
• Multiple tutorials available
• Premium Plans
• Custom signup forms
• Image and file hosting

Benefits:

• Offers pre-designed, responsive templates.
• Provides advanced analytics
• Helps to create automated campaigns

HubSpot This is a robust marketing platform that has an  array of features. It is used for tracking and measuring your online marketing activities, such as:

• Blogging,
• Email marketing,
• Social media marketing.

Key Features:

• CRM support
• Lead management
• CTA reporting
• Email campaign management

Benefits:

• Improves business performance
• Helps to establish health connection with customers
• Streamlines CRM
• Automates marketing

Email marketing is one of the most effective ways to drive sales. So, use the above mentioned email marketing software solutions to enhance your growth rate.

There is no doubt that, people in every industry create websites to drive sales,  achieve authority in the industry, reach more potential customers and generate huge profit. However, crux of the matter is- how to create a winning website. Here are a few ways: Call-to-actions CTAs play a critical role in persuading visitors. So, use call-to-actions on every page to improve overall conversion rates. Tips:

• Use colourful buttons or images.
• Use compelling taglines.
• Create suitable and relevant CTAs so that they look natural.

Trust elements If customers trust your brand, they will more likely to buy and recommend your brand to others. Hence, you should try to incorporate such elements into your website which can win the trust of consumers. Tips:

• Use high quality product images and descriptions on your website.
• Provide complete contact information.
• Provide security certificates/badges.
• Make your website safe and secure.
• Build your portfolio.
• Use social media icons.
• Improve the overall quality of your website by incorporating case studies and white papers.
• Use reviews/customer’s stories and testimonials.

Leverage Translation This has already caught the attention of many marketers; however, there are people who are yet to use it. So, make your website more user friendly by translating it into different languages. This will increase the traffic of your website. You can use "Website Translator plugin" to expand your global reach. Content Content is king , in other words "words matter a lot". That is why, it is more than important to create powerful content (such as documents, tutorials, presentations, videos, infographics, etc.) to sell your ideas, products or services. Tips:

• Help you customers.
• Adopt customer-centred approach. (solve customer’s problems with your content)
• Demonstrate your expertise.
• Integrate social media buttons on your website.
• Educate, inspire and entertain your customers.
• Describe your product’s features and benefits in an elaborated form.

Benefits:

• Helps to convert people and generates leads.
• Drives organic search visibility.
• Build your personal brand.

Use trends and hashtags Latest trends and hashtags extend your website’s reach on social media. Tips:

• Carefully analyse trending hashtags.
• Use trending topics to attract users’ .

Address problems of your customers Keep track of complaints and negative comments on social media sites, and respond accordingly. Tips:

• Educate and improve the understanding of users.
• Practical experience can negate theories, so provide real life examples.
• Write e-guides, tutorials, videos and whitepapers to help your customers.

Leverage analytics Use Google analytics to revive your online marketing strategies and generate ROI because it is important to realise that real-time data can bring dramatic changes in the overall marketing strategy. Benefits:

• Helps to study the source of traffic.
• Helps to analyse low-performing pages.
• Segments users.
• Fine tunes your website.

Of course, this process is time taking; but will make your website valuable.

Online businesses can attain good volume of traffic, high rate of conversion if they use certain SEO tools. Here are a few powerful SEO tools to use: Analytics SEO This tool integrates with Google Analytics as well as Majestic SEO. Use this tool to manage SEO campaigns. Features of Analytics SEO:

• Daily website monitoring and recommendations
• Stays up-to-date with SEO techniques
• Majestic SEO backlink data to analyse

Benefits:

• Helps to make better investment decisions.
• Saves time, money and efforts.
• Helps to organise SEO campaigns systematically.

Seositecheckup This is a comprehensive search engine optimisation (SEO) tool; use it to keep a record of your SEO campagin. Features of Seositecheckup:

• Tracks your backlinks status over time
• Analyses your competitors’ backlinks
• Website monitoring and site load speed

Benefits:

• Provides custom reports
• Intuitive dashboard

WordStream's SEO for Firefox Plugin Features of WordStream SEO for FireFox:

• Keyword Discovery / Web Content Topic Selection
• Integration with the most popular CMS - Drupal, Blogger, Wordpress

Benefits:

• Easier topic selection
• Relevant keyword targeting
• Helps to make content Google-friendly

Rankbrain.me This versatile keyword research tool provides long-tail keywords simulating Google's RankBrain algorithm. Benefits:

• RankBrain.me provides keyword suggestion for free.
• RankBrain.me gets you the real-time data from Google’s suggestion
• It provide metrics for each unique long-tail keyword
• Provides insightful SEO keyword analysis

EasySite DAM This is a powerful Digital Asset Management software that helps to store, manage and distribute all the files. It supports various multimedia file types, including HTML 5, Windows Video, Flash, MP3, MP4, AVI, etc. Features of EasySite DAM:

• Role-Based permissions
• Inbuilt PDF conversion
• Streaming video files
• Content library
• Web publishing
• Document management

Schema-creator.org Schema Creator assists you to create markup according to the range of Schema options. It helps in ranking. Crawler FX Use this SEO audit tool to identify and fix technical errors. This tool sends you a comprehensive SEO analysis outlining all aspects of your site. Benefits:

• Helps to identify the quality of your inbound and outbound links
• Helps to test the mobile-friendliness of your website
• Performs a comprehensive social analysis

By using these SEO analysis tools, you can:

• Drive extensive traffic to your website,
• Increase your leads,
• Add SEO value,
• Earn more revenue for your business.

Benefits of using SEO tools:

• Comprehensive analysis of a website's strengths
• Identifying both  on-page and off-page factors affecting rankings
• A comprehensive SEO audit, including backlink, future strategy, etc.

So, are you ready to make your website more visible?

Secure and efficient SEO techniques are highly important. A simple mistake could lead to failure that is why, it is important to use accurate and balanced SEO techniques to gain advantages. Here are a few SEO techniques to gain success: Minify JavaScript and CSS According to Google, Minification refers to the process of removing unnecessary/redundant data (characters) without affecting how the resource is processed by the browser - e.g. code comments and formatting, removing unused code, using shorter variable and function names, and so on. So, remove all unnecessary characters from the code in order to improve the performance of a website. Tips: Try to minify your HTML, CSS, and JavaScript resources:

• To minify HTML, try HTMLMinifier
• To minify CSS, try CSSNano and csso.
• To minify JavaScript, try UglifyJS.

Avoid Plugins It is a well established fact that, plugins help browsers to process special types of web content, such as Flash, Silverlight, and Java. However, mobile devices do not support plugins, which may cause sudden hang ups, crashes, etc. Tips:

• Use native web technologies.
• Use special features, such as, advanced graphics and presentation effects, network connections, etc.

Avoid Redirects Redirects can be done by using 301 and 302 status codes.  Here, the important element to note is that redirection slows down a user’s experience. Tips:

• Learn the fundamentals of responsive design.
• Try to reduce unnecessary redirects.
• Connect an old web site to a new one with proper codes.
• Wisely use 301 and 302 status codes.

Eliminate 404s According to Wikipedia, the 404 or Not Found error message is a Hypertext Transfer Protocol (HTTP) standard response code, in computer network communications, to indicate that the client was able to communicate with a given server, but the server could not find what was requested. 404 pages increase bounce rate as well as affect websites’ ranking, so, fix 404 errors. Tips:

• Keep an eye on 404 errors.
• Redirect the 404 error somewhere else.

Reduce Cookie Size HTTP cookies are used for a wide variety of reasons, such as:

• Authentication
• Personalisation

However, it's essential to keep the size of cookies as low as possible in order to improve a site’s performance. Tips:

• Set an expiry date appropriately.
• Don’t create cookies for everything.
• Use a session to store information.
• Limit the cookie by domain name and protocol.
• Remove unused or duplicated cookie fields.

Migrate Your Site to HTTPS Safely, securely migrate your website to HTTPS (HTTPS is endorsed by Google.) for its better performance. Tips:

• Buy an SSL Certificate.
• Always run a full backup of all of your website files.
• Efficiently change Your HTTP Links to HTTPS.
• Check code libraries for better functionality.
• Set redirects according to your web server (Apache, NGinx, LiteSpeed, or Windows.)
• Update CDN SSL.
• Never fail to update Google (Analytics & Search Console).

So, follow the above given practices and rules to improve your site’s performance.

Brand building is one of the most essential elements that business owners should consider. It helps a business to improve visibility and much more. Here are a few ways to build a powerful online brand: Use both SEO and PPC To gain optimum advantage, it is important to use both SEO and PPC because they complement each other. Facts about SEO:

• 70% of the links search users click on are organic.
• 75% of users never scroll past the first page of search results.
• 81% of businesses consider their blogs to be an important asset to their businesses.
• 79% of search engine users say they frequently click on the natural search results.

Facts about PPC:

• Mobile devices account for over 50% of paid search clicks.
• Re-marketing conversion rates increase over time.
• PPC is not affected by algorithm updates.
• According to a study, 52% of people who click on PPC ads call the advertisers.

Benefits of using SEO and PPC:

• Extensive exposure on search engines
• More keywords to target your end users.
• Empower your overall digital marketing strategy.
• Create extraordinary value for a website.
• Improve brand image and combat negativity.
• Help to target audiences more efficiently.
• Empower social media channels.

Improve your website’s traffic Of course, it is quite difficult; however, with the help of strong online marketing strategies, you can improve website’s overall traffic. Here are a few noteworthy tips to attract traffic:

• Invest in AdWords
• Keep your website updated
• Optimise your website
• Publish a blog
• Optimise your social media profiles
• Make your website user friendly
• Incorporate videos, images, infographics, audio files and other elements on your website.

All the elements help you to attract visitors, build your brand and get your website in front of people. Make your website mobile friendly It is an established fact that smart phones are calling the shot. That is why, it is essential to harness it to generate more leads. Here are a few ways to make your website mobile friendly:

• Create a mobile version of your current site
• Use Mobile Plugins
• Use a Mobile-first Responsive Design

Benefits:

• Helps to attract wider audiences.
• Improves brand’s visibility.
• Helps to reduce bounce rate.
• Improves conversion rates.
• Helps to retain customers.

Include location-based keywords If you want to build a strong brand, use location-based keywords in your website. It will improve the visibility as well as attract targeted customers. Tips:

• Use location-specific keywords for paid search ads.
• Take advantage of local events.
• Optimise your website according to the location.

Benefits:

• Helps to increase click-through rates.
• Helps to improve conversion rates.

Choose email marketing It goes without saying that email marketing is an integral part of any online marketing campaign. According to a study, 89% of marketers state that email is their first source for lead generation. Tips:

• Manage your contact lists to respond quickly and efficiently.
• Track the number of bounce-backs.
• Create the right message for the right audiences.
• Always keep the message personal and casual.
• Provide value to your members/customers.

Benefits:

• Helps to boost sales and strengthens relationships.
• Increases website traffic and builds brand’s loyalty.

So, include these actionable strategies into your marketing and build your brand.

There are certain online marketing techniques which can help a website cope with the changing trends and generate leads. Here are a few proven online marketing techniques: Website audit If your website is having trouble in achieving rankings, and you're not sure why?  Conduct an SEO audit. For that, you should:

• Identify your site's strengths
• Identify on-page and off-page factors affecting rankings
• Resolve certain critical issues, such as;

1. Duplicate content
2. Broken links
3. Similar title tags
4. Duplicate meta descriptions
5. HTML errors
6. Browser and resolution compatibility
7. Mobile friendliness
8. Server errors
9. AMP page errors
10. CSS errors
11. 301 redirection errors
12. Sitemap errors, etc.

PPC PPC (Pay-Per-Click) advertising is the most reliable form of advertising. According to Wikipedia, Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites,   an advertiser pays for  (typically a website owner or a network of websites) when the ad is clicked. You can include paid advertising in your online marketing arsenal to gain traffic.  For that, you should focus on:

• Call to action strategy
• Custom audience combinations
• Mobile & tablet targeting
• Geo targeting

Benefits:

• You pay only when an interested person clicks.
• You can set your budget.
• You can reach your target consumer at the right time.
• Helps to drive instant traffic and conversions.
• Helps to boost brand’s visibility.

Infographics Most of the online companies are embracing visual elements.  An infographic can easily go viral and can significantly increase your brand’s reach. For that, you should:

• Hire a data visualisation expert
• Formulate a strategy to promote your infographics
• Create engaging,  informative and beautiful infographics

Creating an Infographic often includes:

• Industry research
• Topic research
• Data analysis and integration
• Prototyping and promotion

Here are a few Infographic Submission Directories:

• Visual.ly
• Slideshare
• Infographics Archive
• Infographics Showcase
• Reddit
• Cool Infographics
• Daily Infographic

Social promotion strategy includes:

• Facebook promotion
• Twitter promotion
• Reddit promotion
• LinkedIn promotion
• Digg promotion
• StumbleUpon promotion
• Google+ promotion
• Blog post writing
• Social media marketing

Infographic helps to boost:

• Brand awareness
• Traffic and leads
• ROI

Website Maintenance This is the most ignored part of online marketing, which hampers the rankings. That is why, it is essential to keep the website up-to-date.  Website Maintenance is a complex process and often involves:

• Addition and deletion of text and images
• Basic navigational changes
• Insertion and deletion of videos
• Manipulation of links
• Colour manipulation
• Form updates
• Image compression
• Resolution and compatibility updates
• Addition and deletion of web pages
• Minor or major redesigns, etc.

So, follow the above mentioned online marketing techniques to gain rankings.

Businesses try to achieve high traffic; however, only few achieve it. The reason could be anything from poor website design, wrong  architecture, confusing links, to poor quality content. That is why it is important to follow certain proven SEO rules. Here are a few elements to consider: UX Design Today, focusing on user experience (UX) and incorporating it into a website’s design is more than important. It not only helps visitors to find the information/data they want, but also improves their overall browsing experience. What are the elements of UX Design? A lot of elements contribute to good UX design, including:

• Information architecture
• Visual design
• Organised layout
• Simple navigation
• Arranged product categories, contact pages, blog organisation, etc.
• Interactive elements
• Context

E-commerce optimisation E-commerce store needs to be optimised. For that they should focus on:

• Choosing the best and flexible e-commerce CMS
• Creating a fully-featured shopping cart, product catalogue, and inventory system
• Developing responsive design or mobile-friendly elements
• Creating a user-friendly navigation structure
• Integrating secure transactions (with SSL), inventory tracking, CRM, etc.
• Complete website optimisation

Social Media You cannot miss social media in today’s environment.  Online businesses should devise an effective and robust social media strategy for good return.  For that, it is important to focus on:

• Increasing  presence on Facebook, Twitter, YouTube, company’s blog, Pinterest and more
• Clever use of Social Media tools, such as:

1. Hootsuite,
2. Agora Pulse,
3. Social Oomph,
4. EveryPost,
5. Bit.ly,
6. Sprout Social,
7. SocialBro,
8. Crowd Booster, etc.

• Creating impressive social media profiles, pages, as well as applications.
• Following basic practices of content sharing.
• Encouraging existing fans to join your network.

Landing Page Optimisation If you overlook Landing Page Optimisation, you make a big mistake because it is the page that attracts and retains a visitor. So, optimise landing page. Tips:

• Create professional landing page designs
• Provide clear messages, product and service descriptions
• Use clear call-to-actions
• Take care of social media icons
• Incorporate relevant content
• Colours, graphics, and content layout should be balanced.

Establishing a Corporate Blog A corporate blog is the best medium to inform and educate customers. It is an ideal platform to improve online branding efforts and to develop a strong online social network. For the best results, marketers should:

• Focus on using an easy-to-use blogging platform
• Devise information architecture
• Use effective design
• Use productive SEO plugins
• Deliver valuable information to end users.

Unquestionably, with these solid SEO tactics, your website will enjoy increased revenues, high conversion rates, and many other benefits.

Small businesses always face tough competition. That is why, they should embrace the most effective, versatile, result-oriented and reliable online marketing strategies. Here are a few online marketing strategies for small businesses: Let’s start… Facebook Advertising Today, more and more businesses are utilising Facebook advertising because it is an affordable and effective way to market a product or service. It allows you to target audiences based on their behaviour, location, interest, etc. Benefits of using Facebook Advertising:

• Improves business reach.
• Cost effective and focused.
• Improves ROI.

Google My Business If you are a local business owner and want to gain an edge, list your business on Google My Business. Benefits of using Google My Business:

• It is a free and easy-to-use tool.
• Ideal for complete business information.
• Free Google My Business mobile application is also available.
•  Users can access information like website address, street address and much more.

Google Adwords According to Wikipedia, Google AdWords is an online advertising service, developed by Google, where advertisers pay to display brief advertising copy to web users. If you want to promote your business in an aggressive manner,  use Google Adwords. Benefits:

• Increases leads and customers.
• Versatile, fast, easy, transparent and flexible.

Coupon Deal Sites Use coupon sites to promote your business. These sites are quite helpful. In fact, it is the most effective customer retention strategy. Benefits:

• Instant exposure
• Targeted local advertising
• Improves brand awareness

Webinars According to webopedia, a webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web using video conferencing software.  Key features of a Webinar are its interactive elements: the ability to give, receive and discuss information in real-time. So, use webinar to promote your brand/products/services. Benefits:

• Helps to generate leads.
• Helps to attract targeted audiences.

Social Media Social media has captured the imagination of people across the globe because it is inexpensive, safe, and a proven tool for small businesses.  (Fact - Facebook alone has 1.13 billion daily active users.) Benefits:

•  Captures widely distributed audiences.
•  Achieves instant exposure.
• Cost-effective and increases brand loyalty.
• Helps to obtain valuable information about your customers.
• Helps to directly connect with audiences.

Content Marketing Content marketing has always been a favoured method of lead generation. In addition to increasing the reach of your brand, content marketing also allows you to boost brand loyalty. However, it must be noted that content is not limited to blog posts only, but includes videos, e-books, tutorials, podcasts, online presentations, etc. Facts:

• 88% of B2B marketers currently use content marketing as part of their marketing strategy.
• 94% of B2B marketers use LinkedIn as part of their content strategy.

Benefits:

• Improves traffic, rankings and conversions.
• Engages readers.
• Improves business’ image.
• Augments domain authority and credibility.
• Increases exposure.
• Decreases marketing cost.

Of course, all the above mentioned techniques may not show overnight results, but will help your cause in the long run.

Writing is more than an art. If you want to convey your messages as well as improve the overall conversion rate,  follow certain thumb rules. Here are a few well tried techniques to get the most from your blog: 1. Style of writing Always try to address the problem of users in an informal way. For that, adopt a friendly style/tone of writing. Also focus on unique features of your products and services for better conversion rates. 2. Headings Headings can make or break your first impression. Hence, use apt headings to compel your users. 3. Post consistently If you want to improve your blog’s conversion rates, write consistently. In other words, update your blog regularly and maintain an editorial calendar. 4. Use images Use images and infographics to make your text interactive, wherever possible. It will attract users as well as maintain their interest. "Images improve the overall conversion rate of a website". 5. Word count According to some experts lengthy articles/blog posts can retain readers as well as search engines. However,  there is no thumb rule; all you need to do is to convey your messages. By the way, set your word limit according to the topic. (You can take advantage of Easy Word Count Tool.) 6. Formatting  To improve readers’ engagement, you need to follow formatting standards. So, use paragraph breaks, line breaks, bullets and numbering. It will help your readers to read/scan the text easily. Also highlight the important facts as well as keep sentences short and precise. 7. Grammar Make sure your content is flawless before you upload it. Use grammar checker tools. They provide helpful tips. 8. Use a style guide  If you are not using a style guide, use it now. Basically, style guides assist writers to write in a seamless manner. 9. Proofreading Proofreading is an essential step. It makes your content flawless. Even a good topic can lose its importance if it contains misspelt words and grammatical mistakes. 10. Quotes One of the best ways of writing is to use third party quotes/facts/figures; it will not only support your content, but also make it more credible. 11. Benefits Writing is all about explaining. So, present your products or services in totality to improve ROI. 14. Keywords Use keywords across your content in a natural way to improve visibility, traffic and conversion rate. For better results, use both short and long-tail keywords. 15. Tell a story Last, but not the least, if you want to engage readers and make them loyal, create a compelling story around your brand/products/services. So, follow the above mentioned techniques to improve the overall conversion rate of your blog.

Today, most of the online businesses are suffering due to one or more of the following reasons:

• Lack of collaboration
• Lack of transparency
• Inability to communicate
• Poorly utilised resources
• Non-performing assets

That is why, it is important for businesses to use productive marketing collaboration software and tools to improve their performance. Here are a few marketing collaboration software and tools to choose from: Slack (a real-time messaging platform) This is a team management platform, which enables you to set channels for all connected teams under the same network.  You can connect it with a wide variety of existing tools and services. Features:

• Creates open channels for anyone on your team to join
• Support for private groups
• 1:1 direct messaging
• File Sharing
• Deep, Contextual Search
• Real-time notifications
• Mac, Windows, Android, and iOS application available

Drumup Drumup is a popular social media sharing application that allows you to broadcast your company’s content and updates. It also helps you to automate scheduling updates from your corporate blog. Features:

• Email notifications
• Easy scheduling
• Mobile apps and Chrome extension available
• Automated broadcasting
• In-built gamification module
• Analytics module

Benefits of using Drumup:

• Boosts your social media marketing and recruiting efforts,
• Helps to generate leads,
• Improves employee engagement.

ClickMeeting (web based tool suitable for any size business) ClickMeeting is audio and video conferencing software suitable for web meetings/webinars, etc. It has great features for video conferencing. Key Features:

• Screen sharing
• Video conferencing
• Online meetings
• Online presentations
• Teleconferencing

Join.me Join.me is an effective online meeting and conferencing tool that connects people using multiple devices and in multiple locations. It offers unlimited audio support for internet calling (VoIP) or phone lines. Key Features:

• Multiple channel access (VoIP, phone line etc.)
• Live text chat
• Multiple screen sharing
• Audio settings
• Annotated meetings
• Unlimited en-user support

• International conference lines

Benefits:

• Helps to connect from anywhere
• Mobile capable

Trello This is yet another efficient and flexible project management tool to organise your projects and track the progress of your task. Both individuals and teams can use it to improve their efficiencies. Key Features:

• Real-time collaboration
• Email notifications
• Unlimited card creation
• Task assignment
• iPhone and Android applications

Benefits:

• Open API
• Advanced search
• Helps to monitor and measure tasks

So, use the above mentioned marketing collaboration software and tools to execute your plans, and keep your marketing in the best shape.