If you want to reach widely distributed audiences, you need to create SEO-friendly content. For that you need to understand certain basic SEO concepts. So, here are a few techniques to create valuable content: Write fresh content There’s no point in creating content if it’s not fresh and authentic because people love original and factual content. That is why, write fresh content for your users. In order to create better content, you need to:

• Analyse the industry
• Understand the problems of customers
• Study a topic in detail

Make sure your content pass Copyscape. Tips to create better content:

• Keep an eye on social media trends.
• Comb through Pinterest boards.
• Stay connected with the latest news.
• Analyse new posts on LinkedIn.
• Leverage mobile and digital channels.
• Follow Quora.
• Use Google Trends.

Focus on Title Some marketers overlook it, which is a big mistake. You must focus on creating attractive, informative and suitable titles to engage readers. Now, the question arises, how to create compelling titles? So, the answer is simple-

• Focus on the context
• Include keywords
• Keep your characters between 55-60
• Make your URLs relevant
• Make a wise use of H1, H2 tags.

Readability If you want your readers to read and enjoy your content, you need to use simple language. Tips:

• Write short sentences.
• Avoid syntax errors.
• Proofread your content.
• Use active voice.

There is no winning formula for creative writing, but for better results, you need to provide valuable insights. Include internal and external links Internal links help you to improve the overall navigation structure of your website and external links help you to improve the knowledge of your visitors. However, you need to strike the right balance, use them wisely across the content. Optimise images It is a known fact that visual content appeals more. So, use images across your content and optimise it as well. Tips:

• Always give the file name of images
• Be careful with the image file sizes
• Use alt text, or a title for your image
• Focus on quality images

Focus on users Know your audience before writing. So pay close attention to your industry, analyse your business, and above all for whom you are writing. This will help you to create useful and credible content for your readers. Whether you're new to content writing or have years of experience under your belt; use the above mentioned techniques to add value to your content.

Whether you want to achieve high traffic or beat your competitors, you always need to use proven SEO metrics to scale your results. There are various techniques that help you to measure the overall performance of your website. Here are a few imperative SEO metrics:

• Traffic

Study Google Analytics to know the source of traffic. You need to study the graph of the traffic visiting your website for certain period of the year. This will help you to change your SEO strategy.

• Engagement

You must measure the rate of engagement as it is the prime ranking factor. What you need to analyse:

• Bounce rate – the percentage of people/visitors leaving your website without reading your content or taking any action
• Average Session Duration – the average amount of time each visitor spends on your website
• Average pages per session – the average number of website pages that each visitor views during a particular session

The best place to find this essential information is Google Analytics.

• Conversion

This is the most important element when it comes to the measurement of the performance of a website. The finest place to find this specific information is Google Analytics. What you need to analyse:

• Conversion rate
• Conversion volume

Landing pages Analyse which landing pages of the website are driving traffic and identify non performing page and optimise it accordingly. This information is useful when you need to understand the impact of particular keyword’s rankings. Tips to Optimise Landing Page:

• Write easy-to-read content
• Use bullet points
• Use clean website design
• Use both images and videos
• Use call-to-actions wisely
• Provide complete contact information
• Create a sense of urgency
• Develop trust (use social proofs)
• Provide discounts and offers (if possible)

Search visibility Most people overlook Search visibility; however, it is quite essential. For that, use Searchmetrics. This tool helps you to monitor keywords and evaluate links, and much more. Features of Searchmerics:

• Ideal for SEO and SEM
• Keyword Optimisation
• Analyses Keyword Traffic Potential
• Web Analytics Integration
• Competitor Analysis

Benefits:

• Fast and simple project management
• Instant analysis of markets
• Reports can be customised and sent as an E-Mail or PDF

Ranking Use SEMrush SEO research tool to know how your keywords are performing. Key Features of SEMRush:

•  Studies your competitors’ organic positions
• Domain specific keyword ranking
• Studies your competitors’ Ads texts
• Position tracking
• Finds good long-tail keywords

Benefits:

• Helps to compare SEO metrics.
• Helps to analyse keyword position and traffic.

All these SEO metrics are imperative, so, focus on them to achieve your goals.

Testing the speed and performance of your website is one of the best ways to identify bottlenecks and improve the overall experience of visitors. Today, a number of advanced tools are available that help to:

• Check the speed of a website
• Improve search engine optimisation efforts
• Beat the competitor
• Improve the website’s performance

Benefits of using website monitoring tools:

• Improve server, website and application performance
• Remove unnecessary complexities
• Efficient resource management
• Smooth data management
• Support and improve IT infrastructure

Here is a list of tools to test your website’s speed: Pingdom This is a powerful performance monitoring tool, which helps you to make a website fast and reliable. It examines different aspects of a web page, such as file sizes, load time, and other details of a web page (HTML, JavaScript and CSS files, images, etc.). Key Features of Pingdom:

• Monitors websites and servers
• Detailed reports
• Available for free on your mobile devices
• Important interactions
• Analyses and provides solutions

Benefits:

• Helps to improve the performance of a website
• Helps to take smart decisions

Load Impact This is a robust stress testing tool, which helps to test the performance of a website. Key Features of Load Impact:

• Large scale load tests up to 1.2 million concurrent users
• Accessible on-demand
• Java and Python SDKs
• Real-time data and dashboard
• Multi-geographic distribution of load API testing
• No licensing or software required
• Supports any HTTP-based application or service
• Mobile testing (client and network emulation)

Benefits:

• Simple mobile testing
• Large-scale load generation
• Automatic and advanced scripting
• Web page analysis
• Automatic load script generation
• API testing

Uptime Cloud Monitoring This is an effective server and website monitoring tool. It is designed to provide a complete insight into your cloud, on-premises, or hybrid systems, websites and web applications. Key Features of Uptime Cloud Monitoring:

• High-resolution server monitoring
• Historical data trends
• Analysis of real user experience
• Root cause analysis
• Hybrid server monitoring in a unified dashboard
• Easy understanding of internal server health, load, performance
• Role-based access and read-only views
• Correlating server issues with web performance problems

Benefits:

• Complete monitoring of your entire cloud infrastructure
• Quick identification of potential issues
• Easy to scale and deploy
• Mobile monitoring

LogicMonitor Key Features:

• Performance Monitoring
• Unlimited Free Email & SMS Alerts
• Remote Sessions
• Bank-Grade Security
• Offsite, Automatic Data Backup & Disaster Recovery
• Easy, Fast Implementation
• Powerful dashboards that display key metrics

Benefits:

• No need of additional hardware
•  Built-in alerting, reporting, and dashboards
• Monitoring your entire infrastructure, including servers, storage and virtualisation, networking, etc.

Nibbler Nibbler is a flexible website testing tool that analyses every details of a website, such as:

• Social interest
• Popularity
• Internal links
• Amount of content
• Images
• Meta tags
• URL format
• Domain age
• Mobile friendliness, etc.

Yslow Yslow analyses web pages and offers suggestions. Features:

• Checking HTTP Requests and Content Delivery Network
• Checking Gzip Components
• Monitoring redirections and duplicate scripts
• Checking 404s

Dotcom-Monitor This is a great tool to improve server uptime, page speed and web application functionality. Key Features:

• Monitors Page Load Times / Speed
• Performance Charts, Graphs & Analysis
• Detects Slow & Missing Elements
• Monitors Shopping Carts, Portals, Logins and More
• Identifies and removes performance bottlenecks

So, use these advanced tools to maintain the overall functionality and performance of your website.

Internet marketing is a straightforward way to promote your business, attract new customers, as well as generate profit. In fact, you do not have to incur heavy cost to devise an internet marketing strategy. There are many ways to market your business online. Let’s discover some of the most remarkable techniques: Create a blog Post high-quality content regularly because it is the most effective way to create online buzz. Of course, this is a long-term strategy, but helps to improve brand image. Popular and user-friendly blogging platforms:

• WordPress
• Blogger
• Tumblr
• Medium
• Ghost
• Squarespace
• Wix

Benefits:

• It helps to drive traffic. (60% of businesses who blog regularly acquire more customers.)
• It helps to build authority.
• It provides long-term results.

Promote your content If you're looking for high traffic, use the most powerful content marketing platforms:

• Medium
• Quora

For the maximum exposure, write high-quality, useful,  relevant, keyword-rich and scanable articles. Here are a few popular content marketing tools to use: Acrolinx – This tool helps to develop high-quality and readable content. Features:

• Analyses your style, readability, and SEO
• Defines personas, words, phrases, and brand tone
• Provides real-time feedback to help writers

BrandpointHUB This is an invaluable tool for planning, creating, publishing, and measuring the effectiveness of your content. Features:

• Manages all your content
• Reviews content, comment, and track revisions
• Publishes on your own platforms

ClearVoice This tool helps you to generate fantastic ideas to create content. Features:

• Collaborates and discovers
• Creates your editorial calendar, assigns tasks and schedules publishing

Use LinkedIn If you are not using LinkedIn, you are losing big time. Use it to create right buzz in the right place. Use LinkedIn groups for better visibility. Benefits:

• Helps to make important business connections
• Helps to promote content
• Helps to establish expertise
• Enables detailed research about a business

Use Facebook ads Facebook ads offer an opportunity to reach the right audiences. You can use metrics like interests, geographic location, age, etc. to locate potential consumers. Benefits:

• Helps to target individuals in a specific location
• Analyses and changes your ads according to the needs
• Helps to generate leads

Article video marketing According to wikipedia, Article video marketing is a new type of internet marketing and advertising in which businesses create 2-5 minute short videos about specific topics using content from articles and other text sources. You can distribute videos on:

• YouTube
• Vimeo
• Dailymotion

Online video creation tools:

• Animoto
• GoAnimate
• Powtoon
• VideoScribe
• Evaer
• Camtasia

Benefits:

• Videos boost conversions and sales
• Improves ROI (76% of businesses say that video provides good return on investment.)
• Helps to build trust
• Affordable and reliable
• Helps to attract mobile users
• Helps to explain complex topics
• Improves sharing (76% of users share a branded video with their friends, if it is entertaining.)

Email marketing Last, but not the least, use Email marketing. If you have less time to devote, you can use Aweber, Get Response, Constant Contact or Mailchimp. Benefits:

• Increases brand awareness
• Helps to share content
• Attracts more and more customers
• Affordable means of communication

So, use the above mentioned ways to market your business and grab big rewards.

According to certain studies:

• 1 in 3 Google Searches is a local search (has local intent).
• 86% of smartphone owners use their device for local search.
• 4 out of 10 people use local search every day.
• 60% of people make use of the information they find on local online ads and on a business's website.

That is why, it is important to promote your business locally. Local marketing centres around local services, brick and mortar store or a restaurant. Now, the question arises, how to promote a website locally. The answer is – embrace local marketing tactics, such as: Mobile Website Today, more and more people use mobile phone to access information like a business's phone number, address or location on Google Maps,   product’s reviews, ratings, testimonials, etc. So, create a mobile website and promote it at different platforms. Citations According to Moz, citations are defined as mentions of your business’s name and address on other web pages—even if there is no link to your website. (example - yellow pages directory) According to seomark, a citation is an online reference to your business's name, address and phone number (NAP). Now, the question arises, why local citations are important for your business? The answer is - citations help in ranking.  In other words, businesses with a greater number of citations will probably rank higher. (Fact - 94% of B2B buyers perform an online search before doing business.) Pay-Per-Click According to wordstream, pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. It is one of the best ways to dominate local market. According to a study, searchers click on paid search ads more often than any other form of digital advertising. That is why, embrace PPC. Benefits of using pay-per-click marketing:

• Improves customer base
• Improves conversions
• Easy to manage

Competitive Analysis Competitive analysis is  important for success. Competitive analysis helps you to identify the top competitors in the industry and evaluate their online strategies. In order to perform competitive analysis, you need to use powerful and efficient tools. Tools for competitive  analysis:

• Alexa
• SE Ranking
• InfiniGraph
• Monitor Backlinks
• SpyFu
• SEMRush
• iSpionage
• Simply Measured

Traffic Monitoring To know and study  the amount of traffic to your website, you need to install analytics tool such as Google Analytics. It helps you to evaluate the effectiveness of your online business.  (Fact - Google Analytics enables you to determine the strengths and weaknesses of your website.) Use it to set goals, measure revenue, analyse competitors, study traffic sources and much more. So, devise your local marketing strategy accordingly and include the above mentioned elements to maximise your success rate.

According to the centre for sales strategy, Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it's one of the best and most cost-effective ways to convert strangers into customers and promoters of your business. In other words, inbound marketing is all about attracting potential customers through multiple channels, like:

• Blogs,
• Search engines,
• Social media.

Therefore, as a marketer, you need to address the specific problems of your customers. Now the question arises, how to kick start inbound marketing? Content  Good content is the foundation of inbound marketing. Whether it’s a website’s content or a blog, write relevant and original content. In fact, you need to write fresh descriptions of products and services. Use the following tools for the maximum benefit

• Title Case
• Headline analyzer
• Focus Writer
• Calmly Writer
• Hemingway editor
• ProWritingAid
• Wordcounter
• Thesaurus.com

Benefits of writing high-quality content:

• Best way to do inbound marketing.
• Inspires and educates customers.
• Conducts and presents research.
• Provides actionable insights.
• Helps to build relevant backlinks from authoritative websites.

SEO To achieve high rankings and traffic, you need to embrace SEO strategies. Of course, it takes time, but adds value to any website. Its results are measurable and helps a website to grow fast. Facts:

• 75% of SEO is off-page and 25% is on-page.
• 91% of US Internet users search every month.
• According to a study, the top 5 results get 75% of the clicks.
• Google+ is the highest correlated social factor for SEO ranking.

SEO tools:

• WooRank
• Analytics SEO
• SEO PowerSuite
• WordStream SEO for FireFox
• Agency Analytics
• Moz
• Yext Pages

Important SEO tips:

• Always start your campaign with a keyword research.
• Write relevant and fresh content.
• Optimise your website.
• Use clear navigation.
• Use internal linking technique.
• Improve your backlinks.
• Keep website’s URL simple and logical.
• Improve the speed of your website.
• Use alt attributes.
• Keep your website updated.

Social media Social media is the best way to gain referral traffic for your website. You must use Facebook, Twitter, Instagram, etc. to target your audiences. Facts:

• 91% of retail brands use 2 or more social media channels.
• 1 million new active mobile social users are added every day.
• Facebook accounts for approximately 21% of ALL social media referral traffic in the world.
• 77% of B2C companies have acquired new customers through their Facebook presence.

Social Media tools:

• Sprinklr (Social media management, social analytics and strategy planning)
• SocialOomph (Social media management and social productivity software)
• tibbr (Enterprise social network and social media application)
• Zoho Social (Social media marketing for growing businesses)
• Mention
• Hootsuite (Social media management & scheduling)

Important social media optimisation tips:

• Always create unique, helpful and interesting content.
• Optimise your social profiles.
• Incorporate social media buttons on your website.
• Monitor and track success.

No doubt, inbound marketing can increase your online visibility without investing much.

In today’s online competitive market, getting ranks and traffic through traditional SEO techniques is quite difficult. In other words, keep yourself updated with the latest SEO techniques. Here are a few remarkable SEO techniques to use: Use canonical URLs Sometimes, URLs pose a great problem for search engines. That is why, it is essential to address certain serious issues regarding URL patterns and resolve protocol complexities (server complexity). Tips:

• Set your preferred domain – It is all about telling Google, which version of your website you prefer.
• Always verify ownership of both the www and non-www versions of your domain.
• Use a "301 redirect" to redirect traffic from your non-preferred domain.
• For 301 redirect consult the Apache .htaccess Tutorial and the Apache URL Rewriting Guide.
• Refer to - https://support.google.com/webmasters/answer/93633
• Use rel="canonical".
• Always use absolute paths rather than relative paths with the rel="canonical" link.

Note - If you fail to specify a preferred domain, Google may treat the "www" and "non-www" versions of the domain as separate references to separate pages. Use rel="nofollow" This tag instructs Google don’t follow this specific link. You must use it to restrict Google to crawl certain web pages. Tips:

• Use this tag to restrict untrusted user comments or guest book entries.
• Use it to restrict paid links from influencing search results.

Use simple URL structure A website's URL structure should be simple and logical. Always try to organise your content so that URLs are constructed logically. Tips:

• Consider using punctuation in your URLs.
• Use hyphens (-) instead of underscores (_) in URLs.
• Use a robots.txt file to block Googlebot's access to problematic URLs.
• Avoid using session IDs in URLs.
• Check Webmaster Guidelines for URL parameters.
• Trim unnecessary parameters.
• Avoid using overly complex URLs.
• Check your site for broken relative links and fix them.

Use hreflang Use hreflang for language and regional URLs. Basically, Google use it to serve the correct language in search results. Hreflang tags allow you to target different markets. Tips:

• Make sure you provide correct hreflang value.
• Never use wrong country or language codes.
• Use it to handle cross-annotations among different languages.
• Always use absolute URLs rather than relative URLs.

Publish images wisely If you want to gain good rankings and improve the performance of your website, optimise images according to the guidelines.  Tips:

• Avoid embedding important text in images.
• Try to make image’s file name as descriptive as possible.
• Create good alt text.
• Always provide good context for your image.
• Avoid using blurry, unclear images on your website.
• Try to specify a width and height for all images to help search engines.
• Check https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization?csw=1 for better optimisation techniques.

All the above mentioned guidelines are likely to increase your website’s overall performance.

If you are a small business owner and want to gain advantage without investing too much in marketing, embrace SEO. SEO is an affordable marketing tool. With the help of SEO, you can easily improve your business’s image. Here are a few profound SEO tactics: Google My Business Set up a Google My Business account and upload your complete business details. It is an effective way to capture local area audiences. According to Google, Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organisations to manage their online presence across Google. Advantages of using Google My Business for small businesses:

• It lists your business across the web, be it search, maps or Google+.
• It helps you to post videos, and reviews of buyers.
• It allows customers to quickly get the information they are searching for.
• It helps you build loyal customers and fans.
• It helps to increase the overall click-through rates.
• It helps to highlight the unique attributes of your products and services.
• It improves your total marketing efforts.

Conduct keyword research Carry out an extensive keyword research. It will help you to capture your target market in a strategic manner. In fact, keyword research is the soul of an SEO. Key considerations:

• Create an initial list of keywords.
• Streamline your list using a good Keyword Research Tool.
• Refine your list using keyword suggestions.
• Use keyword research for specific products and services.
• Choose long-tail keywords.

Best keyword research tools:

• SEMrush
• Google Keyword Planner
• Keyword Tool.io
• Buzzsumo
• Google Analytics
• Moz KW Difficulty Tool

Optimise your website Optimise your website to increase its rankings. You also need to make sure your websites runs smoothly. Process:

• Include meta and title tags.
• Place keywords throughout your content.
• Use alt tags.
• Write fresh content. (71% of all B2B marketers count on content marketing to generate new sales leads.)
• List your website in relevant directories.
• Build powerful backlinks.
• Create a sitemap.
• Validate your HTML code.
• Fix technical errors.
• Enable Gzip compression.

Press Releases Press releases are an ideal and creative way to announce a new product launch or to promote any business event or spreading messages. Benefits:

• Increases website’s traffic by maximising your reach.
• Distributes company’s news. (content is king and distribution is queen)
• Boosts site’s visibility.
• Improves sales and ROI.
• Relatively inexpensive.
• Helps to build trust and authority.
• Offers valuable backlinks.
• Ensures complete media coverage.
• Powerful way of attracting investors.
• Builds brand and provides a competitive edge.

Focus on your website’s performance Website is one of the most effective ways to drive sales. All you need to do is to make your website:

• Mobile friendly
• Responsive
• Accessible
• High performing

Use videos According to a study, 35% of millennial prefer watching YouTube to traditional television. Means, you simply can’t afford to ignore video marketing. So, master the art of video marketing. Follow the above mentioned SEO tactics to improve your business’s visibility and achieve long-term goals.

Marketing has changed dramatically; however, if you are still relying on the traditional methods, you should embrace innovative and creative sources to get leads and increase revenues. Benefits of using marketing tools:

• Automate repetitive processes
• Decrease human errors
• Manage complexity
• Maximise efforts
• Re-allocate your resources
• Attract more users
• Build strong customer relationship

For better results, you must use:

• Website analytics tools
• Social media management tools
•  Email marketing tools
• Conversion rate optimisation tools
• SEO tools
• Marketing automation tools

Here are a few proven marketing tools to use: Oktopost Oktopost is a powerful social media management platform. It enables you to manage your presence on social media platforms such as LinkedIn, Facebook, Twitter and Google+. Features of Oktopost:

• Campaign Calendar
• Campaign Analytics
• CRM integration

WordPress WordPress is a simple yet incredible content management system. It helps you to establish your web presence in an interactive manner. Features of Wordpress:

• Integrated Stats System
• +50 languages
• Perfect for bloggers, authors, digital companies, and content marketers.
• Privacy options, including members-only blogs
• Sidebar widgets

Jimdo This CMS has a simple and intuitive interface and enables you to create a customised website. Features of Jimdo:

• Free sign-up
• Photo galleries
• Hundreds of beautiful & professional layouts
• Excellent support
• Optimised for search engines
• Social media sharing
• Ideal for bloggers, authors, digital companies, and content marketers.

Crowdfire This is a social media engagement application for Twitter and Instagram users. It is good for managing users’ accounts. Features:

• Connects and analyses all your social accounts.
• Helps to promote your products and services.
• Helps to get more traffic to your blog, videos, music, and website.

Wistia Wistia is an intuitive video hosting website. Features of Wistia:

• Encodes Flash and HTML5 versions
• Video Heatmaps
• Least Buffering Possible
• Engagement Graphs and Trends
• SEO and Social Media
• Social sharing

Hotjar Hotjar is a comprehensive website and mobile analytics tool. It helps you to optimise the usability and conversion rate of your websites/blogs. Features of Hotjar:

• Visual representation of visitor’s clicks
• Conversion Rate Optimisation (CRO)
• Gets real user opinions
• Online form reporting
• Supports over 20 languages

Simply Measured This social media analytics and measurement tool is ideal for small and mid-size companies. Features of Simply Measured:

• Comprehensive Reports in Excel
• All your data in one place
• Social media channel analytics
• Competitive analysis and benchmarking
• Social media monitoring and research

Open Site Explorer This search marketing tool helps you to develop a high quality inbound link profile. Features:

• Helps to research and analyse backlinks
• Helps to remove bad backlinks.

Of course, developing and maintaining a good marketing campaign takes time; however, you can use the above mentioned tools to market your online business, improve your search rankings and drive qualified traffic to your website.

• 76% of marketers share curated content on social media.
• 79% of marketers use social media to find content for their curation strategy.
• 80% of marketers share 3rd-party content to improve their company’s visibility.
• 93% of B2B marketers use content marketing.

The point is content curation and marketing is the need of the hour.  There are many tools to curate content. Here are a few content curation tools: Xydo This is a powerful content curation platform that is focused on the social endorsement. You should use it to improve your content marketing efforts. Key Features of Xydo:

• Easy content sharing
• Customised newsletter
• Controls automation
• Social sharing
• Integration with other applications
• Knowledge Base, phone support

Inboundli This tool helps you to reach and engage social media audiences. It also helps you to enhance user’s engagement and reach targeted audiences while saving time. Key Features of inboundli:

• Multiple accounts management
• Posts scheduling
• Automated publishing
• Social media integration
• Multi-channel marketing and management
• Analytics
• Customer targeting

It helps to:

• Share the most engaging content.
• Schedule social content.
• Empower sales team.
• Research and reuse content.

DrumUp This social media and content marketing application, makes it easier to curate content. Features:

• Uses sophisticated algorithms to recommend fresh stories.
• Cuts Twitter, Facebook, and Linkedin management time by 90%.
• Adds multiple social media accounts.
• Increases your post’s visibility with smart hashtag recommendations.
• Curate content as well as schedule posts.

"Before you share your content, think about it from reader’s perspective". SlideShare (It is the world's largest community for sharing presentations.) SlideShare is a popular content curation tool that allows you to present content in an impressive way. Key Features of SlideShare:

• Uploading and Downloading presentations.
• Embedding presentations on blogs, websites.
• Social sharing
• Ideal for large, small and Mid Size Businesses.

"Never share vague ideas or content". BuzzSumo This is a famous social media analytics and curation tool. You should use it to share content and establish your leadership. Key Features of BuzzSumo:

• Content analysis reports
• Comprehensive social network overview
• Open API
• Author tracking and notification
• Personalised dashboard
• Content discovery
• Competitor analysis & comparisons
• Advanced filtering
• Content curation

Benefits:

• Helps to discover trending topics.
• Helps to create and publish content.
• Assists in identifying the best platform.
• Helps to keep track of your competitors.

"Concise content is readable content". Curata Curata is a robust content marketing platform that enables you to grow leads and revenue.  It helps to curate and publish content. Key Features of Curata:

• Plans and creates content with editorial calendar
• Exports calendar to Google, Outlook and other applications
• Conducts content audits on demand
• Tracks new content ideas at one place
• Analytics engine to measure content performance
• Visualises trends
• Mobile application for all devices
• Curates content from anywhere across the Internet

Benefits Helps to:

• Create and curate content.
• Automate content marketing.
• Share content.
• Measure content performance.

In this way, you can easily improve and strengthen your overall content curation and marketing efforts.