Marketing at The Click of a Button

Category Archives: Marketing

Jan

Marketing at The Click of a Button

by admin | in Marketing

Compared to traditional marketing, social media marketing is still an alien theory to many people, but the rate that it has gained power in the marketing world is entirely fascinating. Take for instance the number of retail companies that have tanked because the access to an online market. There are people making a killing just by selling products via live stream videos. People now have leverage based on the number of followers they have on social media. An influencer can be chosen knowing they could produce a lesser quality promotion, but still, be chosen simply because it will reach a larger audience at a cheaper price. The dot-com period of technological advancement has put the world at your fingertips. To think there was a flurry of anxiety and skepticism about cyberspace in the 90s, and now people get anxious about not having the ability to access the internet or cell service. Continue reading →

Jan

5 Top Tips to Make the Most of Social Media Marketing

by admin | in Marketing

We live in a technological age, where digital media rules the day. Everyone is hooked up to the World Wide Web, relying on the internet for everything from catching up on the news to buying their groceries. It's vital for modern businesses to move with the times and make the most of digital technology to engage with customers and boost their brand profile. A big part of this comes in the form of social media marketing.

Social media networks like Facebook, Twitter, and Instagram are commonly used by people to keep in touch with friends and family. They can also be used by businesses of all shapes and sizes to connect with their audiences, build their brands, boost sales, and raise awareness of products and services. But how do you get the best results from social media marketing campaigns? Read on for our top tips.

Continue reading →

Jul

Blogging is still important.

by admin | in Blogging tips , Content Creation , Content Marketing , Internet Marketing , Marketing

There is no doubt that the nature of the blog has changed. It is no longer a free pass to publication and millions of followers. Every day another new blog is added to a website or to one of the many blogging platforms like Blogger or Tumblr. However blogs still have a powerful role in quality content creation, SEO and online marketing. Here’s how – Blogs help you carve a niche in your industry as an expert. They help you share your thoughts and ideas with your own audience in a way that gives them more information about you and your business. People still want to read articles and information and if they are written well they still have a place online. You can also use your blog to strengthen your brand and to share the types of work you do. Whatever your business, whatever industry you belong to, if your blog shares new information or a new perspective and lets your voice be heard, it is a powerful thing and will have a positive effect. Continue reading →

Jul

Who is watching who?

by admin | in Internet Marketing , Internet promotions , Marketing , PR , Reputation management , SEO , Social Media

Getting to know our customers is the best way to effectively market and sell to them. This is well known in marketing circles. The more you know and understand your customer the easier it is to find them, attract them and engage with them. Google has become a master at helping us do this. While many people often object to the notion that Google follows our every move online, the fact is that as a marketing device, getting to know your audience is still the key method of successful marketing and consequent sales. Continue reading →

Jun

Using LinkedIn to market your business

by admin | in Content Creation , Content Marketing , LinkedIn , Marketing , Social Media

LinkedIn is a popular social network for business people and for companies and small businesses. It is now the leading business social network and continues to grow. Using this platform to promote yourself and your business can be extremely effective and recent changes have made it even more powerful as a method of free online marketing. Although there is a premium version, you can set up your LinkedIn profile for free. The free option still gives you the ability to expand your network and share your talents, abilities and portfolios with the wider business community. Continue reading →

Apr

Choose the best SEO services to get the best results

by admin | in Internet Marketing , Marketing , Pay per click , SEO

Choosing SEO services is very like choosing any professional service. You need to do some research and find the company that has a good reputation and proven expertise in SEO and internet marketing. There are so many companies online claiming to be expert in SEO that it can be very difficult to discern between the good companies and the not so good companies. The first step is to establish exactly what services you are looking for. You don’t need to be an expert in SEO to do this. All you need to do is list the issues you wish to address and the objectives you would like to meet. Here are some examples to help you –

Improve ranking on search engines
Increase visibility
Increase visitors to website
Increase content
Increase sales
Improve company reputation
Promote new products or services Continue reading →

Mar

Improve your bounce rate

by admin | in Bounce rates , Internet Marketing , Marketing , SEO

Does your website suffer from a high bounce rate? A bounce rate reflects how quickly your visitors leave your site after arriving at it. So the less time they spend on your website, the higher your bounce rate will be. The rate, as a measurement, is the percentage of visitors who leave your site after seeing only one page. So for example, if you have an 80% bounce rate, then 80% of the visitors to your site leave after seeing only one page. For most website owners, this one page is normally the homepage or landing page since this is usually the link that is shared most often. Do you know what your bounce rate is? To find out your bounce rate, log in to Google Analytics and check. Here are some tips to help you improve your rate. Continue reading →

Mar

Marketing tactics that don’t work

by admin | in Content Marketing , Email marketing , Internet Marketing , Marketing , SEO

We often share hints and tips on SEO and internet marketing tactics that reap great results. We thought it would be helpful to also share some of the marketing faux pas that we see regularly, but that simply do not work. Buying likes and followers – This is regarded as cheating, and a black hat technique. And yet, there are still many companies that pay to have their following or likes on social media increased. It is not illegal for a company to offer services like this, but the customer could easily be realised if found out. And in our opinion, the risk to the good name of the brand is a price that is far too high to pay. Question any marketing service which offers you this type of service as a way to succeed online. They are not marketing professionals and do not understand how true SEO works. Continue reading →

Feb

Make a marketing plan for Facebook

by admin | in Facebook , Internet Marketing , Internet promotions , Marketing , SEO , Social Media

Marketing on Facebook is known to be extremely successful. In addition to having a healthy FB page and regularly posting, you can create yourself a planned marketing strategy to deliver over a set period of time. This will raise the profile of your Facebook page and your website if you are clever. Here are some great tips on how to create a good marketing plan for your social media activity on Facebook. A marketing plan must be well timed, budgeted, and contain activity that creates a range of activities that cover a wide spectrum of media. Doing this for Facebook is not immediately obvious but here are some hints to help you. Continue reading →

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