Every time someone visits your website, there is the opportunity for them to become a customer, an influencer, a brand advocate, and a natural promotional tool. Are you providing the visitors to your website with these opportunities?
One way to accomplish this is to offer visitors the chance to register using a social media sign-up. No doubt you will have seen many of the larger sites offering Facebook and Twitter sign-ups, but it is also an option which can be extremely fruitful for small to medium enterprises. In fact, many small businesses have grown rapidly because they have made themselves more accessible to larger numbers via social media sign-ups.
Let’s look at the advantages of this form of customer registration. Continue reading
