This is like a million dollar question! Every business wants an answer to this very question. And the reason we ask it here is to illustrate this point. Finding lots of people is not difficult. In fact, online, reaching out to millions of people is incredibly easy. The hard part is turning them form a viewer or visitor into a customer. If you want to know how to do this online, think about how it is done on the high street, in retail shops. In many ways, the two aren’t so different it’s just that one is a virtual shop as opposed to operating in the physical world. High street shops attract customers by building a brand. Think about the leading high street chains you shop in regularly. They are well known because over time they have developed a strong brand which customers tie to what they sell. So for example, in the UK, Thornton’s is known as a toffee and chocolate shop, around the world, Costs is known for selling coffee, Boots is known as a chemist, and so on. Online, this is also true, and essential. You need to build your brand so that it becomes known, not just the name of the company, but what the company sells. Continue reading →