Your blog can help you increase your visibility online – or can it?

Category Archives: Content Marketing

Jan

Your blog can help you increase your visibility online – or can it?

by admin | in Blogging tips , Content Creation , Content Marketing , Internet promotions , Marketing , SEO

Today, we thought it would be good to debate the pros and cons of having a blog on your website. We have noticed that a huge number of companies now have a blog on their page. Do blogs really work? Are customers reading the blogs or are they a waste of time, resources and space? We have had clients who believe their blogs are a waste and that there is little point in having a blog. In our experience we would have to say that blogs are an excellent device for regular sharing of valuable content. The problem with many blogs is that they do not share valuable content and often they are populated by uninteresting articles that do little for the company or the brand. As a way of helping you to improve your blog and the number of followers it has, here are some simple tips which take you back to the basics of blog writing. Blogs should have a theme. The theme of your blog is not what it is called, and it is not the same as the theme or brand of your company. Your blog should add something new to the information already on your website, it should not duplicate it. Continue reading →

Jan

Great content will always help your SEO tactics

by admin | in Content Creation , Content Marketing , Internet Marketing , SEO

Many companies fail to see real results from their SEO tactics because they do not pay attention to the user experience, or to their content. SEO is a way of increasing a website’s exposure online. It is how businesses promote themselves and increase their rankings on search engines. However, attracting more people to your website does not necessarily mean they will hang around and buy what you are selling. To turn new visitors into qualified leads, and then into customers, you need to have excellent content. If your content is not up to scratch you will have a high bounce rate and loose the people your SEO attracts. Have a long, honest look at your website, and ask some valued colleagues or friends to take a look at it too. Is it easy to read? When a brand new visitor arrives on your homepage, they should be able to see the name of your company and what you are selling within seconds. The page should load up quickly and it should be designed with colours and layout that are attractive to your main customer base. Does your website do these things? Continue reading →

Dec

Some developments on Social media to watch out for in the New Year

by admin | in Content Marketing , Facebook , Internet Marketing , Internet promotions , SEO , Social Media

As we enter 2014, we thought we would flag up some developments that can be expected on social media. The two key platforms we’re going to mention are Facebook and Twitter. Twitter has grown even more in the last year. Twitter improved its mobile user interface and made things much slicker via a mobile device. User figures on the platform have grown too. And as expected, we witnessed the advent of the Twitter adverts. The news online is that we can expect more Twitter adverts in the coming year. Now that Twitter has a whole host of shareholders to satisfy, there is little doubt that it will be increasing its opportunities to generate revenue from advertising. Much the same can be said for Facebook. However, we are already used to the targeted FB adverts that appear on our home pages, and within our newsfeeds. The newest marketing development on FB will be the advent of video advertising. No doubt this will be very well used by the big brands who already budget for video and television adverts. However, we predict video ads could present opportunities for smaller companies to get noticed by huge numbers of people. We have heard that the prices for video advertising will be set so that companies of all sizes could potentially take advantage. Let’s see what happens. Continue reading →

Dec

How much does good SEO really cost?

by admin | in Content Marketing , Internet Marketing , Internet promotions , SEO

This is a question we are often asked! And the honest answer is - it depends. It’s not possible to say exactly how much a good SEO service will cost. It will depend upon your needs, your budget and your corporate aspirations. Pay per click campaigns and other forms of internet advertising can cost as much as a company will want to spend. However, as a guide, we thought we would share some of the ways SEO services can be paid for. This will help you decide which method will suit your needs best. Continue reading →

Dec

Google’s carolling ‘Easter-egg’ for Christmas!

by admin | in Content Creation , Content Marketing , Google , Internet promotions

Google has done it again! For our Christmas blog post, we thought this would be a great opportunity to talk about Google ‘Easter-eggs’ and Google ‘doodles’. They are a firm favourite amongst internet users, and they have become part of our culture. We believe in coming centuries, people will look back on all the Easter-eggs and Google doodles, and see a real picture of what life was like in the 21^st century! This Christmas, Google has created a carolling app as its festive Easter-egg. Using your mobile browser, simply search for, let’s go carolling. You will then see a menu from which you can choose one of five popular Christmas carols that you can sing along to. The carols include world-wide favourites like ‘Jingle Bells’ and ‘Deck the Halls’. And just for added fun, once you have chosen your carol, the cursor will bounce along with the lyrics in time to the tune, just like a little miniature karaoke machine! It works on all mobile browsers, not just Android, so the majority of us can try it out and enjoy a little festive musical cheer. Why do we mention this? Well, in addition to it being the perfect seasonal subject for our blog, we also think it’s worth pointing out how effective Google are at encouraging us to click on links, visit other areas of their site, and generally encouraging us to buy in to the whole Google brand. Continue reading →

Dec

Debate – Does Facebook affect SEO?

by admin | in Content Creation , Content Marketing , Facebook , Internet Marketing , Internet promotions , SEO , Social Media

We noticed quite a lot of debate amongst the leading SEO blogs recently. The subject of the debate is this – Do Facebook likes and shares have an effect on SEO? Some bloggers are saying no, others are saying yes. Let’s have a look at it. Does Facebook activity have any effect on Google rankings? A recent study published online seems to indicate that Facebook does not have a direct effect on rankings. The article points out that the number of Facebook likes a page has, will have no direct influence on rankings. Likewise, it states that FB users who share posts are not boosting rankings for the page owner either. While these facts are true and cannot be disputed, we believe the article misses an important point – although Facebook activity may not directly affect rankings on Google, as a way of gathering a larger following, increasing reach, and inviting traffic to your website, it is huge! Continue reading →

Dec

How to make your blog work for you all the time + 1 great SEO tip!

by admin | in Blogging tips , Content Creation , Content Marketing , Internet Marketing , SEO

If you have a blog, you will already know what a powerful tool it is for sharing content and attracting a wider audience. From an SEO point of view, we have already mentioned how a blog is a great way of creating natural activity on your website, and of engaging your customer. There a so many SEO benefits to be gained from a blog we thought we should do a quick list of them. You may be aware of some of these, but we think there will be a few on this list which may pleasantly surprise you too. Continue reading →

Dec

How to effectively use Pinterest for marketing and SEO

by admin | in Blogging tips , Content Creation , Content Marketing , Marketing , Pinterest , SEO , Social Media

Have you tried Pinterest yet? It is currently the fastest growing social media platform, especially amongst the female population. So if your business brand is of a predominantly female audience, you should seriously consider putting yourself onto Pinterest. The latest statistics suggest that nearly 60% of users on Pinterest are women. There’s more. The women tend to be either high earners or stay and home mothers with a healthy disposable income. They are shopping influencers and therefore they are a marketer’s dream! No doubt you have read it is where all the ‘DIY and crafty Moms’ or the ‘brides-to-be’ gather. This may be one aspect of their demographic, but so is their love of high-end designer fashion, home décor, interiors, travel and all sorts of luxury household items. If you want to influence the most influential buyer in the home, then you need to get on to Pinterest. Continue reading →

Dec

Are you ready to work towards great SEO results in 2014?

by admin | in Content Creation , Content Marketing , Internet Marketing , SEO

The New Year is not far away and for many businesses the planning for the coming year has been done, and everything is ready for a fresh start after the festive season. On the other hand, maybe you are still working on your plan for next year? Either way, here are some great tips that may help you to have even better results with your SEO next year. Work with the best people – This may sound obvious but it is a key aspect to successful SEO. Unfortunately too many businesses choose less than reputable companies and then have to suffer from a lack of return on investment. Be wary of companies who promise you guaranteed results. It is not how genuine SEO teams work. They will look at each client case individually and make professional estimates on what could be achieved. Continue reading →

Dec

How to make better use of YouTube for marketing online

by admin | in Content Marketing , Internet Marketing , Marketing , SEO , Social Media , YouTube

We all know how powerful YouTube can be as a marketing tool. However, we are often asked a range of questions by clients –

How can we really boost sales with YouTube?
Isn’t it expensive to make a good video?
Surely YouTube is really for teenagers and the massive global brands. How can it help my small business?

Do these questions sound familiar to you? We thought we would do a short blog article that tackles them. We’d like to encourage you all to use YouTube as part of your content strategy. It does not need to break the bank and it can make a difference to your business, whatever its size. Continue reading →

05.29	Ways to Make an Impressive and Competitive Website
05.28	Use Digital Marketing Techniques for Positive Results
05.27	Systematic SEO Techniques to Get your Site Ranked
05.24	Search Engine Marketing Techniques to Gain Success

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