Online marketing has become an essential marketing resource for businesses; and its strategies are ideal for both small and large scale businesses. Here are a few suitable online marketing strategies for forward looking businesses. Video marketing – Video marketing has the ability to catch the attention of users and impress them, which is vital for businesses of all types. Benefits of video marketing:

• Grab customers' attention
• Educate customers
• Improve brand visibility and ROI
• The best and fastest medium to build your online authority

Expert marketers believe that by setting up a YouTube channel online businesses can create a dramatic impact and connect with users. Best ways to use video marketing:

• Learn how to create different types of videos
• Develop a focused YouTube marketing strategy
• Decide what types of videos to promote and on which platforms
• Shoot stunning videos
• Edit and enhance your video quality

Generate website traffic with the help of Pinterest – Pinterest,  a visual discovery engine, is ideal for online businesses.  This platform has one of the highest conversion rates.  (90% of people in a recent study said Pinterest gives them ideas about which products to purchase.) Benefits of using Pinterest:

• Finding new customers
• Improving sales
• Building brand

Best ways to use Pinterest:

• Launch ad campaign on Pinterest.
• Creative high quality images that can stand out.
• Be creative

Leverage Google My Business listing – Today, Google My Business listing is one of the most effective ways to improve business visibility on the web. However, provide correct information. What is Google My Business (GMB)? — It is a free tool from Google that helps business owners to manage their online presence across the search engine. Benefits of using Google My Business listing:

• Improves visibility in your local community.
• Helps to enhance organic rankings.

Best ways to use Google My Business listing:

• Claim and verify your local business Google My Business (GMB) listing.
• Keep your business information updated.
• Upload quality photos.
• Encourage customers to leave feedback.
• Optimise your business description by including specific keywords.

Create and distribute PR - PR is still an effective marketing tool. You must use it to provide updates about your brand, products and services. Benefits of using PR -

• Effectively announces something newsworthy.
• Efficiently spreads specific information about an event.

Best ways to create PR -

• Always write to the point PR.
• Optimise PR.
• Use facts and quotes.
• Avoid very long sentences as well as paragraphs.
• Create engaging headlines.

No matter what type of business you have, you can always use online marketing strategies.