Gone are the days of spending endless hours in creating marketing tactics for websites to achieve success. Today, it is easy to use online marketing and SEO techniques and save time and efforts. Modern digital marketers and brand evangelists use a wide range of online marketing techniques to gain substantial results. Previously, most marketers ignore the integration of analytics; however, today, it has become a norm and a necessary ladder to climb. It offers a wide variety of benefits to marketers, simplifies their tasks as well as allows them to make educated decisions. As data is a new weapon, it is quite essential to have it in marketing arsenals to fight with competitors. There are many ways to use analytics; however, it is quite essential to use it to remove referral spam. For many, it is still an alien term, but in reality it can help a marketer to study valid data instead of having tons of fake data (traffic). To read valid data, they need to add spam crawl filters; of course, it is bit technical, but can help marketers to manage and optimise their marketing plans. Besides this, you should study analytics (gather, organise and analyse data) to find the best landing pages, traffic sources, page views, session duration, and bounce rate to get an overview of your website. According to a report, most websites have serious SEO issues, which remain unnoticed for long and affect its overall performance on the web. That’s why, it is important to find out, analyse and fix those issues before they affect a website. Some of the most common issues that most websites have are – image optimisation issue, duplicate content issue, meta description issue, structured data issue and backlinks issues. All these issues prevent a website from getting ranked. Hence, it is important to find and fix such technical issues. If you are unable to spot such issues, you should make use of powerful SEO audit tools. SEO audit tools are designed to find out issues that remain hidden and can affect the performance of a website. Today, most marketers adopt a marketing approach to carve their position in the industry. In pursuit of the same, they distribute highly promotional content to promote their brand, products and services. However, it must be noted that aggressive promotional approach never helps to win the race. To grab success, marketers need to educate and inform their customers and improve their understanding about a particular product or service rather than injecting their promotional tone. They also need to adopt consultative approach and create informational content having a user-centric approach in mind. It is ideal for both B2B and B2C marketing and helpful in gaining leads. Marketers should also use certain proven online marketing techniques to improve their visibility such as create and optimise social media profiles, comment on blogs, look for guest posting, stay visible on LinkedIn Pulse and join Reddit and Stumbleupon. These are some of the most creative ways to gain online visibility and drive traffic to your website. Without a doubt, results will significantly exceed your expectations because barriers lie only in brains.