Advancements in the SEO are reshaping the way people do online business. Today, more and more websites are coming forth and applying SEO knowledge and skills to achieve top rankings and traffic. However, only few companies enjoy the real success because they often commit certain mistakes that should not be done at all. They must avoid such mistakes and combine deep SEO and industry insight to gain top rankings. In fact, websites can improve their traffic and gain competitive edge, if they avoid making certain serious mistakes, such as:

• Keyword stuffing – Integrating keywords naturally in the content is the best way to attract search engines as well as users. However, keyword stuffing can make the content messy and may repel the search engines. So try to avoid this mistake and keep your content balanced.

• Broken links – This is more frustrating than any other element on a website.You shouldperform link audit every time to stay away from these broken links.

• Duplicate content – Nobody likes duplicate content, if your website has duplicate content, your customersaremore likely to leave your website. So never create duplicate content. It also increases customer engagement.

• Duplicate title tags – Most of the people keep same title tag throughout their website, which is a harmful activity. Therefore, it is important to create unique title and description tag for each page. It helps both users and search engines to know about your page.

• Non credible links – Linking to low PR sites can damage your online reputation. You should always focus on quality links rather than quantity. Try to achieve links from high authority sites or authoritative blogs for good credibility.

• Avoiding analytics – Most people never use analytics, which is a big mistake. It is important to measure web traffic, traffic sources and other critical elements of your website. In fact, you should use both Google webmaster and Google analytics to gain exact insight into your website.

If you are struggling to get high ranks or traffic and unable to understand the reason, avoid committing these mistakes and then measure your website’s impact. Remember, a properly optimised site shows much better results and help your users to find your website fast and easily.