Today, online marketing has become the prime catalyst for success specially for e-commerce.  E-commerce business owners use a wide range of online marketing tactics and techniques to grab success; let’s explore some of the most effective online marketing tactics they use: Storyline – Create and present your brand’s story in such a way that it strikes the right chord. In other words, as an e-commerce business owner, you should create videos that can reflect your brand’s story in an effective way. It is one of the best ways to connect with targeted audiences. Mobile friendly design – It is a well documented fact that most of the people use smart phone to do shopping.  Hence, you need to create a mobile-optimised or a responsive website. It’ll eventually improve  online shopping experience of users and allow them shop efficiently. Focus on simplicity – Whether it is a desktop or a mobile website, simplicity pays a lot. Marketing experts believe that simple and intuitive layouts have an edge over gaudy designs and formats. Hence, avoid using unnecessary images, extensive text and too many carousels. Never use run-of-the-mill images - Images are a good way to communicate your messages; so use original images rather than stock image. Focus on content – You need to write and create blogs, social media posts, videos, images, infographics, presentations, etc. to create awareness about your products. However, keep in mind that you should never create an Achilles’ heel for your business; in other words, promote business-focused content. Include Product Reviews – As we all know that unique content can impact rankings and credibility of a website, whether it is an e-commerce website or not. There is no better way than adding product reviews to generate unique content for your e-commerce site. It also helps customers to make quick and informed decisions. Organise your e-commerce store – According to a report, most of the e-commerce stores are cluttered, which affect their performance and growth. That is why, it is advisable to keep your site organised, simple, intuitive and user friendly. So, simplify navigation, categorise products, create parent categories, separate seasonal products, create clean drop down menus, optimise your site’s theme as well as create sitemaps. Besides that you also need to re-invent your online marketing strategies to get sustainable benefits. So, are you ready to push the envelope?