SEO is in the air! Today, everyone knows about it and its rapid growing significance. One of the newest things that is included in its silo is AMP. You might have heard a lot about the revolutionary concept of AMP (Accelerated Mobile Pages) and its growing popularity amongst SEOs/developers. Here’s a quick review over it, according to Google, “AMP is an open source initiative that embodies the vision that publishers can create mobile optimised content once and have it load instantly everywhere.”It is an accessible framework for developing fast-loading mobile web pages. Accelerated Mobile Pages simplified In simple terms, it is an initiative to dramatically improve the mobile experience of users. By breaking down web pages into the important parts only, it allows them to load much more quickly, benefiting the user. No more wait time Now, users do not have to wait for their articles/videos/animations/graphics/content to load.The overall objective of AMP is to ensure a fast rendering of your page. Working methodology It seems over complicated, but for developers, it is just very simple. AMP works in two ways. Firstly, it requires simple coding that means no use of JAVA or any other extensive software program. This help to streamline the pages and make them more efficient to load. Secondly, it serves up pages from its own servers, which means it doesn’t have to connect with each publisher’s server; this reduces the total load time. However, to do this, developers must create a new (stripping down) version of their site in order to meet AMP requirements. This shows that AMP is ideally positioned to help endusers.In fact, it is relatively an easy way to enhance the speed of the mobile websites. Benefits of Accelerated Mobile Pages – AMP

• Better and improved user’s experience.
• Faster load time.
• AMP helps to mitigate risk of high bounce rates.
• Better conversions.
• Faster accessing of information.
• Improves page performance automatically.
• Maximse the overall efficiency of the web pages.
• AMP helps to increase mobile friendliness and speed.
• Add maximum value to web pages on mobiles.
• Helps users to engage more with the web pages.

Accelerated Mobile Pages - strategic driver of web page performance All these invaluable benefits are responsible for its wider level adoption across the industries (entertainment, e-commerce, etc). However, despite these considerable benefits, publishers often question that it will hurt their revenues, but in reality, it won’t, in fact, it will improve it by amplifying the overall speed of the content delivery. Yes, AMP loads ads after the rest of the content, so ads would never slow down. Therefore, it will not hamper their revenues at all. So to remain competitive, online businesses must pursue AMP strategies. Accelerated Mobile Pages influence mobile content ecosystem Today, fortunately, everyone (websitespublishers, consumer platforms, and creators) can flexibly and reliably use Accelerated Mobile Pages to improve their overall mobile content ecosystem. It is also important in terms of SEO because the recent Google algorithms have all been designed to improve the speed/agility of content delivery and to reward high speed web pages. Key approach to driving growth No doubt, Accelerated Mobile Pages have the ability to accelerate the web browsing on the mobile phones. It can easily improve the mobile web experience for everyone, which can enhance the growth of the online businesses. Conclusion Today, leading optimisers that are regarded as "proactive" are those that embrace such huge changes, recognising that it drives better results, good practice, greater control and improved performance. Therefore, it's important to ensure that people should adopt AMP to achieve their business goals. Want to meet new opportunities, embrace AMP?