Conversion rate optimisation can be defined as a system for increasing the percentage of visitors to a website that convert into customers. Online business owners always strive to improve their conversion rate. It is a complex task,  resulting in big gains. Facts: •    Conversion rate optimisation (CRO) helps to improve revenue growth, investment trends and sales, as well as operations. This technique is relevant for the future course of actions. •    Conversion rate optimisation is invaluable for both small and large businesses because it significantly impacts bottom lines. •    Conversion rate optimisation is a long-term process. •    CRO helps to gain more exposure and traffic, measure and analyse your online marketing results. Here are a few benefits of Conversion rate optimisation: Helps to understand customers Marketers need to understand their customers’ needs. Here begins the role of CRO; it helps marketers to understand  behavioural patterns of users. Based on findings, marketers can recalibrate their websites. Attracts more customers CRO improves customers’ shopping experience. In a nutshell, the better the user experience, the more the number of customers. Moreover, CRO is a cost effective process. Increases  Profits This is one of the most apparent benefits of conversion rate optimisation because a minor positive change in your website can increase the overall conversion rate. It is better than advertising because it provides immediate results. No doubt, CRO works as the backbone of online businesses. Secret weapon It is effective, well tested and cost effective. It not only complements your other SEO and SEM strategies, but also acts as a secret weapon in your arsenal. Intensifies  traffic One of the biggest advantages of CRO is that it converts your current traffic into sold leads, besides that it also attracts new traffic. Lowers marketing cost If you are fed up of injecting money into your PPC or other marketing strategies, go for CRO. It is a great way to improve sales while reducing overall cost of customer acquisition. Fact: CRO helps to understand the underlying complexity of a website and improves its revenue generating capacity. Helps to beat competitors CRO is one of the safest, reliable and effective ways to beat competitors. It helps you to win customers’ trust and confidence. Improves brand reputation CRO helps to build brand reputation as well as improves its overall value. Facts: •    A colourful call-to-action button can increase conversion rates. •    A/B testing is necessary to improve conversions. •    Small changes in website’s navigation, images, and content positioning can potentially impact on conversions. . •    Gathering qualitative and quantitative data is helpful in understanding user behaviour, buying patterns as well as measuring overall productivity of a website. •    Success in business depends on strategic CRO techniques and its ability to adopt changes. Conversion rate optimisation improves your web presence, brand value and productivity. So, embrace it to embrace success.