Today, most online stores struggle to achieve success on the web because they do not execute their SEO strategies systematically. Using a systematic approach and well executed SEO techniques, online stores can easily race ahead of their competitors. So, are you ready to see your business at the top in the ever changing dynamics of SEO?

Here are a few quick SEO tips for online stores:

• Optimise your landing pages - Optimising your main landing pages is one of the best ways to improve your website’s traffic and overall performance. This helps your website to achieve higher ranking positions on the web. You need to create unique title tags, Meta descriptions and on-page content for maximum SEO performance. In addition, you should also use high quality images, videos and other attractive offers along with CTAs to attract more traffic. This will make your page more valuable, relevant and attractive.

• Write product descriptions – It is important to write a product description for every single product. Most online store owners avoid creating product descriptions and sometime use the same titles and descriptions all across the website, which is the wrong strategy. They should write a unique product description to attract more traffic and a higher conversion rate.

• Use Google Analytics – This helps you to measure your ROI and allow you to track your website’s traffic and their sources. You can have access to conversions and sales statistics. Google Analytics is a free web analytics service which is what most people use. This also helps you to do intelligent marketing and make business decisions. In fact, this is the best platform for consistent growth and efficiency.

• Make your home page valuable – Try to integrate as much relevant information as possible on your home page to distinguish your website from others. Highlight your unique selling points and add relevant visuals to your home page. This will engage more visitors and convert them into your customers. Keep your content consistent throughout the page and remove any sort of blind spots to make it more credible. This improves traffic, accelerates the performance of home page and its rankings on the web.

• Use H1 and H2 tags – You must use H1 and H2 tags diligently across your website. Optimise it according to your keywords. You can use H2, H3, H4, etc. tags as per your content. This will categorise your content, provide tremendous value to your page, inspire readers and make it more readable.

Quick facts:

• The top 5 results get 75% of the clicks.

• Page titles are the most important on-page element after content.

In addition, never ignore your competitors. In fact, it is a never ending task that offers huge benefits and uncovers surprising opportunities. You will learn something new from their websites, which will help you manage your SEO efforts. Your selection of relevant keywords and quality backlinks are equally important.