According to certain studies:
- 1 in 3 Google Searches is a local search (has local intent).
- 86% of smartphone owners use their device for local search.
- 4 out of 10 people use local search every day.
- 60% of people make use of the information they find on local online ads and on a business's website.
That is why, it is important to promote your business locally. Local marketing centres around local services, brick and mortar store or a restaurant.
Now, the question arises, how to promote a website locally. The answer is – embrace local marketing tactics, such as:
Mobile Website
Today, more and more people use mobile phone to access information like a business's phone number, address or location on Google Maps, product’s reviews, ratings, testimonials, etc.
So, create a mobile website and promote it at different platforms.
Citations
According to Moz, citations are defined as mentions of your business’s name and address on other web pages—even if there is no link to your website. (example - yellow pages directory)
According to seomark, a citation is an online reference to your business's name, address and phone number (NAP).
Now, the question arises, why local citations are important for your business?
The answer is - citations help in ranking. In other words, businesses with a greater number of citations will probably rank higher. (Fact - 94% of B2B buyers perform an online search before doing business.)
Pay-Per-Click
According to wordstream,
pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. It is one of the best ways to dominate local market.
According to a study, searchers click on paid search ads more often than any other form of digital advertising. That is why, embrace PPC.
Benefits of using pay-per-click marketing:
- Improves customer base
- Improves conversions
- Easy to manage
Competitive Analysis
Competitive analysis is important for success. Competitive analysis helps you to identify the top competitors in the industry and evaluate their online strategies.
In order to perform competitive analysis, you need to use powerful and efficient tools.
Tools for competitive analysis:
- Alexa
- SE Ranking
- InfiniGraph
- Monitor Backlinks
- SpyFu
- SEMRush
- iSpionage
- Simply Measured
Traffic Monitoring
To know and study the amount of traffic to your website, you need to install analytics tool such as Google Analytics. It helps you to evaluate the effectiveness of your online business. (Fact - Google Analytics enables you to determine the strengths and weaknesses of your website.)
Use it to set goals, measure revenue, analyse competitors, study traffic sources and much more.
So, devise your local marketing strategy accordingly and include the above mentioned elements to maximise your success rate.
