For marketers and business owners, it’s important to embrace digital marketing. There are a large number of elements involved in digital marketing and business owners try to understand them in totality. If you want to have a successful digital marketing campaign, use effective and result oriented online marketing tools, such as: Moz  This is the most effective SEO tool to accelerate your digital marketing efforts. This tool has a great variety of features. "Moz saves time and streamlines your workflow". Its amazing ranking feature allows you to view global rank, competitors’ rankings and search for visibility score as well. In fact, it is one of the best tools for keyword research. Use it to fix any issue related to your website and optimise it to for the maximum yield. Tips:

• Use it to analyse page elements, general attributes, markup, link metrics, and much more.
• Use it to explore and focus on keywords and differentiate links by types.
• You can access and compare link metrics across all web pages.
• You can compare and study your Mobile vs. Desktop rankings.
• Use it to monitor weekly search engine keyword rankings for your website.

Lead Liaison Lead Liaison is a handy tool with ultimate features, use this to generate sales and engage customers. "Lead Liaison is a leading marketing automation and lead management solution provider". This marketing automation tool helps you to track visitors and assist you with content creation as well as social media marketing practices. "Lead Liaison is a simple, flexible and  productive tool". Tips:

• Use it to segment your database for targeted marketing.
• Use it to automate post-sales engagement.
• It helps to improve collaboration and enterprise workflow.
• Lead Liaison helps to build better relationships with prospects and customers.
• You can integrate it with CRM or email marketing applications.
• It also helps you to organise multiple applications and tools into logical groupings.
• Use it for real-time lead tracking and lead nurturing.

 Hootsuite Social media is the lifeline of digital marketing. Social media is all about interaction with customers. "Hootsuite is the fastest and smartest social media management tool with varied capabilities". Hootsuite is a proven and effective tool for managing social media campaigns. It helps to manage all of your social media profiles at one place. You can easily schedule your posts, monitor metrics and improve your social media marketing efforts. "Marketers use Hootsuite to magnetise new followers and boost their traffic". Tips:

• Use it to manage multiple networks and profiles.
• Use it to schedule social content.
• It also helps you to keep a track of social trends.
• Use its real-time analytics to improve your marketing efforts.
• Hootsuite has the ability to improve your brand’s reputation and reach.
• Hootsuite helps to explore and share content from trusted sources.
• You can integrate Hootsuite with many online marketing applications.

All the above mentioned tools will grow and improve your business. So, use them accordingly.