In today's complex online business environment, it is quite difficult to attract traffic to your website. However, some businesses dominate their niche because they have invested in new online marketing tools. If you are a small business owner and unable to afford to invest on expensive tools, implement the following online marketing strategies to improve your site’s traffic as well as revenues. Fact: The success of a website can be judged on its ability to generate quality traffic. Use Pinterest Pinterest is the right social media marketing platform for online businesses. It has the ability to drive a huge amount of traffic to a website. In fact, it is a unique platform to entice users. It can also be used for regular promotion of content. Its layout allows marketers to create stunning images along with their content. No doubt, it is an excellent way to achieve organic traffic to your site. Statistics:

• Pinterest has 100 million active users.
• 93% of Pinners shopped online in the past six months.
• Nearly 2 million people save Product Pins to one of their boards every single day.

Tips:

• Make your website mobile friendly for Pinterest community.
• Add Product Pins to help users and improve traffic.
• Make more boards for better brand visibility.
• Always add text description to your pins.

Use Instagram Instagram is a great branding platform. It attracts the maximum number of mobile users. It allows businesses to improve their brands’ identity by sharing their business related images. Tips:

• Post pictures of company’s building, extracurricular activities, social activities as well as outings.
• Post creative images and videos for more engagement.
• Include hashtags in your post.
• Use "Websta" and "Repost" to repost your images.
• Use Instagram ads for more visibility and traffic.

Statistics:

• Instagram has 100 million active users.
• 60% of Instagram user login daily.

Plan and implement SEO   SEO helps your website to gain rankings as well as traffic in an organic way. It requires both knowledge and time to fine-tune a website to make it user and search engine friendly. Tips:

• Create quality backlinks for your website.
• Add infographics and videos to your website.
• Create invaluable resources for your users.

Statistics:

• 89% of customers begin their buying process with a search engine.
• The top challenges in SEO are link building (41%) and keyword research (39%).

Use Content marketing Content marketing is an effective and leading way to build your brand and increase traffic. There are endless ways to create better and interactive content. Tips:

• Always create informative, interactive, interesting and relevant content. (Update your content regularly.)
• Create videos, presentations, podcasts, e-guides and e-books for your users.
• Start a blog on your website to boost credibility and traffic.
• Invest in researches and online surveys to produce quality content.
• Use curation tools like Paper.li or Trap.it to store your ideas.
• Focus on trivia, quizzes, or other fun content to engage users.

Statistics:

• 42% of B2B marketers say they’re effective at content marketing.
• 60% of marketers create at least one piece of content every day.
• 69% of B2C content marketers create more content today than they were a year ago.
• According to a survey, 93% of B2B marketers use content marketing.

A few vital tips to accelerate your site’s traffic:

• Follow profiles of industry experts on Twitter.
• Make sure your business appears in Google Maps.
• Add Schema markup to your site.
• Live chat is a great tool for turning visitors into customers.
• Submit your website to Google News.

Finally, measure the impact of your online marketing by examining views and clicks. So, use these useful strategies and tips to improve your website’s traffic and sales.