Magento is a well known e-commerce software platform trusted by the world's leading brands. Worldwide business owners use Magento because it is one of the best open source e-commerce platforms written in PHP. Its functionalities and features are extraordinary. Here are a few reasons to use Magento:

• Magento is Open Source – The Magento Community Edition is free. You can use any number of extensions to empower your website and make it an ideal online store. It has extensive features that helps business owners to manage their store easily.
• Support – Since this is an open source solution, a large community is there to assist you at every step. They keep the platform up to date as well as safe to use.
• Exclusively built for e-commerce – Magento is a perfect e-commerce platform with incredible in built capabilities. It has special, flexible, out-of-the-box and functional e-commerce features that make it unique and strong.
• Scalable - Magento is appropriate for e-commerce companies serving local communities as well as MNCs. Its e-commerce features are quite helpful for the business owners.
• Cost-effective – Magento helps to reduce development cost as it is loaded with great e-commerce features and extensions. It is easy to implement and maintain as well as ensures high performance of a website. Developers can easily improve its code’s quality with little efforts.
• Guaranteed high performance - When it comes to page load speed and other performance parameters, nothing can beat Magento. This simply improves the experience of online browsers.
• Flexible – Magento is a highly scalable and a professional platform; it provides a rich and engaging experience across all devices. In-house developers can easily implement and maintain it. In fact, it also boosts engagement and online sales.
• Easy to integrate - Integrating Magento with a great number of third party services, such as payment gateways, database applications, shipment tracking etc. is fast and easy.

In addition, Magento helps online stores to connect with their customers and provides a unique and exceptional brand experience to them. Some of the best advantages are:

• It requires minimal coding,
• It offers mobile optimised experience,
• It provides a completely customised design interface.

Quick facts:

• Magento is an ultimate feature rich platform, which provides its users a greater level of flexibility and control.
• Magento is a platform, which empowers about 150,000+ online stores.
• It is used by nearly 25% of the top 1 million websites.