Nowadays, lots of business owners like to handle their own online marketing efforts online. They use countless resources and techniques for learning about search engine optimisation (SEO) and implementing its strategies to achieve the top rankings; however, only a few businesses manage to successfully do it. Of course, SEO demands a significant amount of time, knowledge, skills and efforts to establish flawless online presence. By utilising exceptional tools, techniques and resources, it is possible to gain top rankings.

However, it must be noted that SEO is not just about improving the visibility of your website. It’s also about making your website better for your customers.

Here are a few time tested SEO tips to improve your website's organic visibility:

• Always create original content – Fresh content is like a breath of fresh air to your customers. It attracts both the search engines and customers to a website. Quality content is also rewarded by Google and helps a website to achieve higher rankings.

• Achieve more inbound links - An inbound link is a hyperlink back to your website from another site. This is the most reliable and time tested way of achieving visibility on the web. In fact, authoritative inbound links can do magic for your website and can increase its value over time.

• Always choose high search volume keywords – Experienced marketing experts always choose high search volume keywords to gain the maximum amount of traffic to their website. You must choose targeted keywords for better website performance.

• Understand your competitors’ marketing strategy – You must analyseyourcompetitors and understand their marketing strategies. This will give you a clear understanding of what metrics are important for your website. This will help you to devise an ideal marketing strategy and make more intelligent business decisions.

• Follow SEO best practices – SEO is a very significant strategy; you must use it wisely to promote your website as well as attract new customers. SEO will make your website better, usable, flawless, visible and reliable. In fact, it will also help you in converting customers.

So, use these tips to improve your site’s performance and visibility of your business on the web.

Quick facts:

• 61% of CMOs say search engines are an effective marketing channel.

• 75% of SEO is off-page and 25% is on-page.

• Persuasive Meta descriptions under 155 characters increase click through rates.