Proper formulation of online marketing strategies is necessary for remarkable growth and prosperity. However, it is not everyone’s cup of tea. It requires sound knowledge of business promotion and online marketing trends. An understanding of the basic concepts of online marketing may be of great help. The ultimate aim of online businesses is to achieve high conversion rates, which is quite difficult to attain in practical terms.

Quick facts:

• Approximately 61 percent of companies carry out less than five tests every month.

• Even a slight delay in page response time can result in 7 percent reduction in conversions.

Here are a few ways to increase the conversion rates dramatically:

• Perform A/B testing - A/B testing (sometimes called split testing) can be defined as a process of comparing two versions of a web page to see which one performs better. You can test your website’s headlines, page layout and navigation, order buttons, etc. No doubt, A/B testing leads to better conversions and substantial growth.

• Create better value proposition – Improve the font size, use innovative designs, integrate relevant images and write useful content to attract the maximum number of users and improve your presence as well. Use of CTAs on your home page will be an added advantage to improveconversions.

• Create a sales funnel – This simply means creating a worthy buying process for your customers rather than compelling them to purchase your product. You need to give them a free demo or a free trial to gain their confidence.

• Never use complex language –Always use simple, clear and easy to understand language. Write your content in a conversational form for better understanding of your customers. If your customers understand your products and their benefits they will definitely take quick actions.

• Increase trust – Websites often use social proofs, however, you should also use well-known articles and other resource material. Show your physical address and email IDs to exhibit that your organisation is real. In fact, you must display the name, bio and photos of your team members to build trust and confidence.

• Use a professional website template – This is the most important factor, when it comes to improving conversion rates; you must use high quality professional website to engage your customers. Its colour, layout and navigation should be pleasing to the human eye.

• Never irritate your users– Some business websites use flashing banners, blinking text, pop-ups and full screen ads, which distract their users. Avoid such distracting elements.

Quick facts:

• Videos on landing pages can improve conversion rates up to 80 percent.

• A/B testing is the most used testing method for improving conversion rates.