Content marketing is the best method to create brand awareness and connect with your customers. It helps you to spread your brands’ story to widely distributed audiences. In fact, it is the ultimate way to create that certain buzz. Today, marketers are creating content; however, they still miss smart methods of content marketing. There are several tools for content marketing that can improve the visibility of your content and make it widely influential.

Here are some of the finest content marketing tools that marketers need to use:

• Trello – This is a free, flexible and visual way to manage and organise your projects. It enables business owners to organise and prioritise their projects in a flexible way.

• WordPress – This is a software used to create a compelling website, blog or app. People use WordPress because it is free and even a non-technical person can use it easily.

• Buffer – Buffer helps to schedule, publish and analyse all your posts at one place. This is the best platform to manage your social media activities.

• MixPanel - It has standard features such as funnel reports, retention analysis and user segmentation, which can help modern content marketers like never before.

• Zapier - Zapier is an excellent online service that lets you create automated actions connecting different business apps and services. You can keep a track of new comments on your articles with the help of Zapier.

• Canva – Canva helps business owners to create quick blog graphics, presentations, Facebook covers, flyers, posters, invitations and much more. Canva designing is simple and easy for everyone. No doubt, this is the most effective platform for image creation.

• MailChimp - MailChimpis one of the most prominent platforms for online email marketing. This also helps to manage subscribers, send emails and track results. You can easily create your RSS email list using MailChimp.

• Google Analytics -Google Analytics offers data you need to do intelligent marketing and make wise business decisions. It allows you to track traffic sources and audiences’ behaviour. It also lets you measure your advertising ROI.

• Contently – Businessesmust use it to create, distribute and optimise their content. It helps to create and manage all the corporate content in one place.

Today, it is important to embrace these effective content marketing tools to streamline content marketing strategies. The powerful capabilities of these tools will not only shape your positive image in the market, but also build a better brand. No doubt, these tools will act as a catalyst for your growth.

Quick facts:

• More than 12 million people and businesses around the world use MailChimp.

• MailChimp has been around since 2001.

• 72% of B2C marketers are producing more content than they did a year ago.

• 90% of B2C marketers leverage content marketing.

• 60% of the most effective B2C marketers have a documented content strategy.